---
title: "Stove — $3.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/stove"
last_updated: "2026-08-11T15:50:53.451Z"
locale: en
meta:
description: "Niche score 43/100 · $3.8M/yr market · 2.5M searches/yr · $138.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $3.8M/yr market · 2.5M searches/yr · $138.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stove — $3.8M/yr Amazon US Niche (2026) - Flapen"
---
# **stove**
**Skip it**
Prices mostly outside the sweet spot ($17.51–$823.62) — this niche doesn't clear our bar today.
Market size 96Growth 12Conversion 14Competition 51Returns 46Price range 10Avg price 62Brand share 34Review moat 39Quality gap 42
**Market size**
**Incredible****$3.8M**
$3.8M/yr · 2.5M searches
**Avg price**
**Good****$138.88**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,638.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$17.51–$823.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, stove is a $3.8M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stove market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.8M–$3.5M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**13%**
- Gas One54% - vivicreate14% - Coleman7% - ROVSUN5% - Nelyrho4% - Samsung3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
175K125KSpike '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/stove/trend)
## **Top stove search terms**
- **gas stove**585K/yr-33.3%0.5% conv. - **propane stove**331K/yr-34.1%1.1% conv. - **estufa de gas portatil**280K/yr-21.4%0.5% conv. - **estufa de gas**182K/yr-23.9%0.3% conv. - **outdoor stove**131K/yr+33.6%0.5% conv. - **portable gas stove**170K/yr-41.4%1.2% conv. - **gas burner**126K/yr-23.3%1.0% conv. - **estufas de gas para cocina**142K/yr-29.5%0.1% conv. - **gas burners for cooking outdoor**76K/yr-11.4%1.2% conv. - **cocina de gas**77K/yr-25.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/stove/search-terms)
## **Top stove products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$376K20%$752K30%$1.1M40%$1.5M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gas One GS-3400P Propane or Butane Stove Dual Fuel Stove Portable Camping Stove - Patented - with Carrying Case Great for Emergency Preparedness Kit**Gas One**$29.74**4.6★15,058 rev](https://www.amazon.com/dp/B01HQRD8EO) [2**GasOne High Pressure Single Propane Burner - Outdoor Cooking with Heat Shield and Guard Propane Burner Head for Camping Tailgating Seafood Boil Home Brewing - Patented**Gas One**$30.00**4.5★3,483 rev](https://www.amazon.com/dp/B0CQ715KSS) [3**Gas One Portable Butane Camping Stove with Case: Automatic Ignition Precise Heat Control - Camping & Tailgating and Outdoor Cooking**Gas One**$23.87**4.7★8,323 rev](https://www.amazon.com/dp/B08WTNVPB7) [4![Vivicreate 2 Burner Propane Stove [20000 BTU] Portable Camping Gas Cooktop with Auto Ignition Stainless Steel Outdoor Cooker with Regulator & Hose for RV Backyard Camping and Emergency Use](https://m.media-amazon.com/images/I/41OK9G+X3XL.jpg)**Vivicreate 2 Burner Propane Stove \[20000 BTU\] Portable Camping Gas Cooktop with Auto Ignition Stainless Steel Outdoor Cooker with Regulator & Hose for RV Backyard Camping and Emergency Use**vivicreate**$44.50**4.2★628 rev](https://www.amazon.com/dp/B0B9T843BT) [5**Coleman Triton 2-Burner Propane Stove Portable Camping Cooktop with 2 Adjustable Burners & Wind Guards 22 000 BTUs of Power for Camping Tailgating Grilling BBQ & More**Coleman**$94.60**4.7★3,620 rev](https://www.amazon.com/dp/B09HN1C1YJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nelyrho High Pressure Single Burner Propane Stove**Nelyrho**$77.56**13 rev7mo ago](https://www.amazon.com/dp/B0G5MYKQSG) [**Whirlpool WFG320M0MS 30 Inch Freestanding Gas Range with 4 Sealed Burners 5.1 cu. ft. Capacity SpeedHeat Burners Frozen Bake Sabbath Mode Broiler Drawer and Star-K Certified: Stainless Steel**Whirlpool**$715.25**4 rev10mo ago](https://www.amazon.com/dp/B0D87PWT8S) [**GasOne High Pressure Double Propane Burner - Outdoor Cooking with Heat Shield and Guard Propane Burner Head for Camping Tailgating Seafood Boil Home Brewing - Patent Pending**Gas One**$64.65**3,483 rev1y ago](https://www.amazon.com/dp/B0FC4Q86Q8) [**ROVSUN 2 Burner Outdoor Propane Gas Stove with Auto-ignition Regulator & Side Shelves 150 000 BTU Powerful Stand Cooker for Backyard Patio Cooking Home Brewing Canning Turkey Frying**ROVSUN**$147.41**118 rev1y ago](https://www.amazon.com/dp/B0DF51W6D8) [**Feasto Outdoor Kitchen Island with Propane Gas Stove and Storage Cabinet 35-Inch Outdoor Cooking Station with 304 Stainless Steel Top & Lockable Wheels for Backyard Patio Black & Silver**Feasto**$500.25**90 rev2y ago](https://www.amazon.com/dp/B0D7ZX193W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nelyrho High Pressure Single Burner Propane Stove**Nelyrho**$77.56**3.8★**▲ 249%**](https://www.amazon.com/dp/B0G5MYKQSG) [**Samsung 6.0 Cu. Ft. Smart Freestanding Gas Range with No Pre-heat Air Fry & Convection Stainless Steel NX60A6511SS/AA**Samsung**$823.62**4.5★**▲ 212%**](https://www.amazon.com/dp/B09M225NZ3) [**Whirlpool WFG320M0MS 30 Inch Freestanding Gas Range with 4 Sealed Burners 5.1 cu. ft. Capacity SpeedHeat Burners Frozen Bake Sabbath Mode Broiler Drawer and Star-K Certified: Stainless Steel**Whirlpool**$715.25**5.0★**▲ 133%**](https://www.amazon.com/dp/B0D87PWT8S) [**GasOne 15 000 BTU Propane or Butane Stove Dual Fuel Stove Portable Camping Stove - Patented - with Carrying Case Great for Emergency Preparedness Kit**Gas One**$57.09**4.7★**▲ 58%**](https://www.amazon.com/dp/B09RN22HDQ) [![Vivicreate 2 Burner Propane Stove [20000 BTU] Portable Camping Gas Cooktop with Auto Ignition Stainless Steel Outdoor Cooker with Regulator & Hose for RV Backyard Camping and Emergency Use](https://m.media-amazon.com/images/I/41OK9G+X3XL.jpg)**Vivicreate 2 Burner Propane Stove \[20000 BTU\] Portable Camping Gas Cooktop with Auto Ignition Stainless Steel Outdoor Cooker with Regulator & Hose for RV Backyard Camping and Emergency Use**vivicreate**$44.50**4.2★**▲ 53%**](https://www.amazon.com/dp/B0B9T843BT)
**~~View all trending →~~**
## **What buyers say about stove**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**11%
*“Great value”*
**Ease Of Use**10%
*“Very handy”*
**Advertised Vs Actual Product**6%
*“Gets the job done”*
**Assembly/Installation**6%
*“Easy set up”*
**Strength**5%
*“Easy to set up sturdy”*
**Burner Issues**4%
*“Great burner”*
**Portability**4%
*“its portable”*
**Size-Overall**3%
*“good size”*
**Compactness**3%
*“compact for storage”*
### **What buyers complain about **
**Quality-Overall**12%
*“Extremely poor quality”*
**Heating**11%
*“It takes wayyyyy too long to heat up”*
**Burner Issues**7%
*“the whole burner actually melted”*
**Size-Overall**6%
*“These are bigger”*
**Functionality-Overall**4%
*“Worked great, until it didnt”*
**Durability**4%
*“fell apart”*
**Assembly/Installation**3%
*“Wrong assembly directions”*
**Ignition**3%
*“it would not even ignite”*
**Advertised Vs Actual Product**3%
*“it does not match the description on the website”*
**Leak-Proof**3%
*“The gas connector leaks”*
### **Top return reasons **
**Size-Overall**30%
**Functionality-Overall**12%
**Value For Money**11%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Ignition**4%
**Quality-Overall**4%
**Heating**4%
**Leak-Proof**3%
**Strength**2%
## **Common questions**
- **Is stove profitable to sell on Amazon United States?**
- The niche generates $3.8M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the stove niche?**
- 14 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in stove?**
- Top complaints mined from reviews: Quality-Overall, Heating, Burner Issues. The return rate is 3.3%.
- **When does demand for stove peak?**
- Demand peaks in Jan–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the stove niche?**
- Listings span $17.51–$823.62; the average listing price is $138.88 (sweet spot $15–$100). The average incumbent carries 2,639 reviews — the moat a new listing must climb.
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