---
title: "Stopwatch — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/stopwatch"
last_updated: "2026-07-21T11:03:18.482Z"
locale: en
meta:
description: "Niche score 56/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stopwatch — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **stopwatch**
**Worth a look**
Shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 21Conversion 78Competition 38Returns 84Price range 60Avg price 49Brand share 46Review moat 25Quality gap 80
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.2M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.01–$28.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,969.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stopwatch is a $1.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stopwatch market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**18%**
- PULIVIA26% - Pgzsy21% - KingL12% - MUSHPORT12% - Vicloon6% - TPNEG5% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
25K15KHoliday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/stopwatch/trend)
## **Top stopwatch search terms**
- **stopwatch**562K/yr-4.5%6.6% conv. - **stop watch**245K/yr-2.3%8.5% conv. - **stopwatches**46K/yr+18.9%2.7% conv. - **stop watches for sports**60K/yr-33.2%8.7% conv. - **stopwatch timer**49K/yr-21.1%4.8% conv. - **stopwatches for coaches**35K/yr-27.3%8.2% conv. - **stop watches**32K/yr-4.0%8.0% conv. - **cronometro digital**31K/yr-24.2%2.2% conv. - **cronometro**20K/yr+6.9%2.0% conv. - **stop watches timer**24K/yr-23.4%6.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/stopwatch/search-terms)
## **Top stopwatch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$112K20%$223K30%$335K40%$447K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PULIVIA Sports Stopwatch Timer Single Lap Split Digital Stop Watch for Sports Kids Coaches Swimming Running Black**PULIVIA**$8.88**4.2★2,106 rev](https://www.amazon.com/dp/B09QLB2M2Z) [2**Pgzsy 2 Pack Multi-Function Electronic Digital Sport Stopwatch Timer Large Display with Date Time and Alarm Function Suitable for Sports Coaches Fitness Coaches and Referees Pgzsy**Pgzsy**$12.37**4.0★4,098 rev](https://www.amazon.com/dp/B089GNBV16) [3**KingL Digital Stopwatch Timer - Interval Timer with Large Display.**KingL**$6.63**3.9★5,110 rev](https://www.amazon.com/dp/B07RTXYFMN) [4**MUSHPORT Stopwatch Timer Only Stopwatch Mode ON/Off Silent Large Display Simple Operation Without Clock Date Countdown Digital Stop Watch for Sports Kids Coaches Blue**MUSHPORT**$9.41**4.3★853 rev](https://www.amazon.com/dp/B0BZRKPSY1) [5**Pgzsy 6 Pack Upgraded Multifunctional Digital Sports Stopwatch Large Screen with Date Time Alarm Daily Waterproof Shockproof Drop-Proof Sports Timer (Model4)**Pgzsy**$18.08**4.3★1,568 rev](https://www.amazon.com/dp/B081C5KB5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Therivo Digital Simple Silent Stopwatch Timer: Only Stopwatch Mode (No Laps) Easy to Use Read and Carry with Intuitive Buttons On/Off Large Display Ideal for Kids Track Sports Coaches**Therivo**$8.34**100 rev8mo ago](https://www.amazon.com/dp/B0G1M5HBNB) [**PULIVIA 6 Pack Digital Stopwatch Sports Timer for Coaches Clock Alarm Calendar Simple Stop Watch for Sports Coaches PE-Teacher Referee Black**PULIVIA**$19.97**12 rev11mo ago](https://www.amazon.com/dp/B0FMMVV7FQ) [**MUSHPORT 2 Pack Digital Stopwatch Sport Timer ON/Off Countdown Large Display Simple Stop Watch for Sports Coaches PE-Teacher Referees Orange**MUSHPORT**$14.93**171 rev1y ago](https://www.amazon.com/dp/B0F27LP2NC) [**TPNEG Simple Stopwatch Timer - Easy to Use Set Up Read and Carry - Large Display - On/Off AAA Battery No Hourly Beep - Ideal for Kids Track and Field Sports Classroom - Stopwatches for Coaches**TPNEG**$11.09**606 rev1y ago](https://www.amazon.com/dp/B0DFYBP57R) [**Vicloon Digital Sports Timer Simple Travel Stopwatch with Large Display Single Lap Split Timer 12/24 Hour Clock Alarm Date (Black)**Vicloon**$6.34**4,725 rev2y ago](https://www.amazon.com/dp/B0B5WZGL5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KingL Digital Stopwatch Timer - Interval Timer with Large Display.**KingL**$6.63**3.9★**▲ 105%**](https://www.amazon.com/dp/B07RTXYFMN) [**Therivo Digital Simple Silent Stopwatch Timer: Only Stopwatch Mode (No Laps) Easy to Use Read and Carry with Intuitive Buttons On/Off Large Display Ideal for Kids Track Sports Coaches**Therivo**$8.34**4.4★**▲ 93%**](https://www.amazon.com/dp/B0G1M5HBNB) [**PULIVIA 6 Pack Digital Stopwatch Sports Timer for Coaches Clock Alarm Calendar Simple Stop Watch for Sports Coaches PE-Teacher Referee Black**PULIVIA**$19.97**3.8★**▲ 54%**](https://www.amazon.com/dp/B0FMMVV7FQ) [**TOODOO 12 Pack Multi Function Digital Stopwatch Timer Bulk Sports Stopwatch with Lanyard Plastic Display Waterproof Date Time Alarm Timer for Coaches Fitness Referees(Black Blue Red Orange)**TOODOO**$26.11**4.3★**▲ 41%**](https://www.amazon.com/dp/B09GFKNGXX) [**PULIVIA Sports Stopwatch Timer Single Lap Split Digital Stop Watch for Sports Kids Coaches Swimming Running Yellow**PULIVIA**$8.72**4.2★**▲ 31%**](https://www.amazon.com/dp/B09QL9SG64)
**~~View all trending →~~**
## **What buyers say about stopwatch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**26%
*“Easy to read”*
**Value For Money**19%
*“Good for the money”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Quality-Overall**9%
*“Good quality timers”*
**Efficiency**4%
*“*sigh* yes, it works,”*
**Size-Overall**3%
*“Great size”*
**Battery Life**3%
*“solid battery life”*
**Functionality-Overall**2%
*“Cool functions”*
**Durability**2%
*“feels durable”*
**Instructions/User Manual/Troubleshooting**2%
*“The included instructions are clear”*
### **What buyers complain about **
**Quality-Overall**14%
*“Disappointing quality and poor performance”*
**Durability**11%
*“broke after a year of use”*
**Battery Life**10%
*“Battery dead”*
**Instructions/User Manual/Troubleshooting**10%
*“The instructions are terrible”*
**Touch/Button Controls**10%
*“Buttons dont respond correctly”*
**Functionality-Overall**9%
*“Don't work”*
**Ease Of Use**5%
*“Hard to use”*
**Water Resistance**3%
*“Unfortunately its not water proof”*
**Noise Level**3%
*“The stopwatch initially beeps pretty loudly”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Functionality-Overall**20%
**Alarm/Timer Accuracy**11%
**Touch/Button Controls**9%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Quality-Overall**7%
**Value For Money**6%
**Ease Of Use**5%
**Instructions/User Manual/Troubleshooting**5%
**Display-Overall**4%
## **Common questions**
- **Is stopwatch profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the stopwatch niche?**
- 14 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in stopwatch?**
- Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 1.6%.
- **When does demand for stopwatch peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the stopwatch niche?**
- Listings span $6.01–$28.63; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 3,970 reviews — the moat a new listing must climb.
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