---
title: "Stephen Curry — $527K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/stephen-curry"
last_updated: "2026-08-11T14:08:58.932Z"
locale: en
meta:
description: "Niche score 47/100 · $527K/yr market · 817K searches/yr · $38.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $527K/yr market · 817K searches/yr · $38.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stephen Curry — $527K/yr Amazon US Niche (2026) - Flapen"
---
# **stephen curry**
**Skip it**
Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Market size 61Growth 4Conversion 21Competition 60Returns 89Price range 89Avg price 95Brand share 21Review moat 69Quality gap 21
**Avg price**
**Incredible****$38.62**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.27–$82.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****721.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$527K**
$527K/yr · 817K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-41.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stephen curry is a $527K/yr Amazon United States market (817K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stephen curry market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$579K–$772K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#515**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **80%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 83%
**Open market**
**7%**
- Outerstuff42% - WILSON25% - Generic17% - Funko5% - Tianki3% - HMWIWAR1% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/stephen-curry/trend)
## **Top stephen curry search terms**
- **golden state warriors**259K/yr-56.2%0.2% conv. - **steph curry**128K/yr-11.9%0.7% conv. - **stephen curry**82K/yr-12.5%0.4% conv. - **steph curry stuff**61K/yr-37.6%1.2% conv. - **golden state warriors shirt**52K/yr-45.8%0.0% conv. - **warriors basketball**33K/yr-44.7%2.3% conv. - **golden state warriors merch**13K/yr-28.4%0.6% conv. - **golden state**24K/yr-47.9%0.1% conv. - **warriors shirt**26K/yr-54.5%0.0% conv. - **warriors merch**17K/yr-42.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/stephen-curry/search-terms)
## **Top stephen curry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$21K8%$42K12%$63K16%$84K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 10 12 Regular White)**Outerstuff**$80.34**4.8★90 rev](https://www.amazon.com/dp/B0CKFMTM5X) [2**WILSON NBA Team Retro Mini Basketball - Golden State Warriors**WILSON**$13.83**4.7★1,995 rev](https://www.amazon.com/dp/B091MMN2ML) [3**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Stephen Curry Golden State Warriors Black)**Outerstuff**$66.78**4.8★35 rev](https://www.amazon.com/dp/B0FFHP877T) [4**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 8 Regular White)**Outerstuff**$79.19**4.8★90 rev](https://www.amazon.com/dp/B0CKCNW38K) [5**WILSON NBA Team Graffiti Basketball - Golden State Warriors Size 7-29.5**WILSON**$26.49**4.8★687 rev](https://www.amazon.com/dp/B0DF98R65V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kids Basketball Jerseys Uniform Set for Boys Girls Youth Basketball Jersey Tank Top+Shorts+Socks 3 Piec Gifts**Generic**$35.03**19 rev6mo ago](https://www.amazon.com/dp/B0GJ99N5ZD) [**WILSON NBA Player Icon UV Basketball - Stephen Curry Size 7-29.5**WILSON**$49.53**17 rev8mo ago](https://www.amazon.com/dp/B0D86XV197) [**Kids Basketball Jersey Training Uniform Set - Youth Basketball Jersey Tank Top+Shorts+Socks for Boys Girls**Tianki**$34.66**29 rev10mo ago](https://www.amazon.com/dp/B0FSKWJWX4) [**Kids Basketball Jersey Set-Youth Basketball Jersey (Tank Top+Shorts+Socks)-3pc Basketball Jerseys for Boys Girls**Generic**$34.99**121 rev10mo ago](https://www.amazon.com/dp/B0FPWRZSRX) [**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Stephen Curry Golden State Warriors Black)**Outerstuff**$66.78**35 rev1y ago](https://www.amazon.com/dp/B0FFHP877T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Stephen Curry Golden State Warriors Black)**Outerstuff**$66.78**4.8★**▲ 145%**](https://www.amazon.com/dp/B0FFHP877T) [**Stephen Curry Golden State Warriors NBA Kids Youth 8-20 Association Edition White Swingman Jersey (US Numeric 10 12 Regular White)**Outerstuff**$80.34**4.8★**▲ 143%**](https://www.amazon.com/dp/B0CKFMTM5X) [**Kids Basketball Jerseys Uniform Set for Boys Girls Youth Basketball Jersey Tank Top+Shorts+Socks 3 Piec Gifts**Generic**$35.03**4.5★**▲ 141%**](https://www.amazon.com/dp/B0GJ99N5ZD) [**Kids Basketball Jersey Training Uniform Set - Youth Basketball Jersey Tank Top+Shorts+Socks for Boys Girls**Tianki**$34.66**4.4★**▲ 134%**](https://www.amazon.com/dp/B0FSKWJWX4) [**3PC Basketball Jersey Set For Youth Basketball Tank Top + Track Shorts+ Socks Set #30 White Size-22**Generic**$36.11**4.6★**▲ 131%**](https://www.amazon.com/dp/B0DPRJZR5R)
**~~View all trending →~~**
## **What buyers say about stephen curry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“We bought up a size because that is what was available and they fit”*
**Quality-Overall**17%
*“This was very well made”*
**Value For Money**11%
*“Sons favorite team and good value”*
**Advertised Vs Actual Product**8%
*“looks exactly as pictured”*
**Grip**7%
*“Great grip and feel makes it easy to handle”*
**Gifting Purpose**4%
*“Gift”*
**Durability**4%
*“Its very durable”*
**Exercise/Sports Suitability**3%
*“Perfect for fun and exercise”*
**Suitable For Indoor**3%
*“Great for shooting. use only indoors”*
**Color**2%
*“it has a good color”*
### **What buyers complain about **
**Quality-Overall**21%
*“Low quality”*
**Size-Overall**18%
*“Size is big”*
**Product Condition**9%
*“Sent me a used ball”*
**Durability**9%
*“after a while you get used to it”*
**Grip**9%
*“Grip could be better”*
**Advertised Vs Actual Product**6%
*“Not as good as it looks in the image”*
**Hard Feel**6%
*“Material is a little rough”*
**Suitability Winter Weather**3%
*“I don't recommend leaving out in NJ winter weather all season under the snow”*
**Material Quality**3%
*“Cheap materials”*
**Suitable For Outdoor**3%
*“is already showing huge signs of wear and tear and we never use it outside, although it is an outdoor ball as well”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**9%
**Grip**6%
**Advertised Vs Actual Product**4%
**Inflation/Deflation**4%
**Functionality-Overall**4%
**Length**4%
**Leak-Proof**3%
**Material Quality**3%
**Quality-Overall**2%
## **Common questions**
- **Is stephen curry profitable to sell on Amazon United States?**
- The niche generates $527K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the stephen curry niche?**
- 12 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in stephen curry?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Product Condition. The return rate is 1.3%.
- **When does demand for stephen curry peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the stephen curry niche?**
- Listings span $9.27–$82.56; the average listing price is $38.62 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.
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