---
title: "Trend — step tracker - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/step-tracker/trend"
last_updated: "2026-07-22T21:41:31.274Z"
locale: en
meta:
  description: "Niche score 51/100 · $18.7M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $18.7M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — step tracker - Flapen"
---

# **step tracker**

**Worth a look**

Shows a $18.7M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 100Growth 54Conversion 23Competition 34Returns 38Price range 43Avg price 77Brand share 9Review moat 21Quality gap 86

**Market size**

**Incredible****$18.7M**

$18.7M/yr · 10.8M searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$93.20**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+26.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$24.59–$199.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****11,564.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand