---
title: "Steelers License Plate Frame — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-license-plate-frame"
last_updated: "2026-07-21T17:18:14.124Z"
locale: en
meta:
description: "Niche score 53/100 · $77K/yr market · 87K searches/yr · $17.70 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $77K/yr market · 87K searches/yr · $17.70 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steelers License Plate Frame — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers license plate frame**
**Worth a look**
Shows a fragmented shelf (top 5 take 31% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 54Conversion 58Competition 84Returns 76Price range 69Avg price 82Brand share 30Review moat 48Quality gap 27
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$8.38–$29.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,693.02**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, steelers license plate frame is a $77K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers license plate frame market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$106K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 6 new (360d)
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 77%
**Open market**
**9%**
- Rico Industries63% - FANMATS9% - DorkTees6% - Shrandi5% - EliteAuto3K5% - WANRELE4% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-license-plate-frame/trend)
## **Top steelers license plate frame search terms**
- **steelers license plate frame**39K/yr+29.9%5.9% conv. - **steelers license plate**26K/yr+23.2%5.1% conv. - **pittsburgh steelers license plate frame**12K/yr+45.6%5.5% conv. - **pittsburgh steelers license plate**10K/yr+4.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-license-plate-frame/search-terms)
## **Top steelers license plate frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Pittsburgh Steelers Black Chrome Frame with Plastic Inserts 12 x 6 Car/Truck Auto Accessory**Rico Industries**$18.04**4.8★10,299 rev](https://www.amazon.com/dp/B001PR0MUK) [2**Rico Industries NFL Pittsburgh Steelers Black Black Chrome Frame 12 x 6 Car/Truck Auto Accessory**Rico Industries**$14.28**4.8★2,357 rev](https://www.amazon.com/dp/B0BFBS1YP5) [3**2Pack License Plate Frames for Steelers Sport Fans Rustproof Anti-Dirty Aluminum Alloy US Standard License Plate Holder with Screw Caps Cover (Black)**DorkTees**$18.95**4.8★71 rev](https://www.amazon.com/dp/B0G5YH52LX) [4**Rico Industries NFL Pittsburgh Steelers Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**Rico Industries**$20.15**4.8★4,537 rev](https://www.amazon.com/dp/B07VSRW19M) [5**2 Piece License Plate Frames for Steelers Fans Anti-Dirty and Rustproof Aluminum Alloy License Plate Frames US Standard License Plate Holder with Screw Caps Set (S-Black)**Shrandi**$19.31**4.6★141 rev](https://www.amazon.com/dp/B0FNMJF5MV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aluminum Metal License Plate for SteelersBlack Front 6 * 12 inches Decoration License Plate Tag with 4 Holes**ASLLDMVNFED**$23.09**4 rev3mo ago](https://www.amazon.com/dp/B0GVSW97PK) [**Aluminum Alloy License Plate for Steelers License Plate with 4 Holes (GGr-Bai)**Generic**$19.65**2 rev6mo ago](https://www.amazon.com/dp/B0GBVY2NQM) [**2Pack License Plate Frames for Steelers Sport Fans Rustproof Anti-Dirty Aluminum Alloy US Standard License Plate Holder with Screw Caps Cover (Black)**DorkTees**$18.95**71 rev7mo ago](https://www.amazon.com/dp/B0G5YH52LX) [**Made for Premium Aluminum Alloy License Plate Frames for Steelers Fans**FKDFLKXJGVLX**$19.62**14 rev7mo ago](https://www.amazon.com/dp/B0G4M149FL) [**2PCS Fans Matte Metal for Steelers License Plate Frames Holder with Screw for Car Tag Frame**HIJKKMMBAC**$21.96**120 rev8mo ago](https://www.amazon.com/dp/B0G2XRQ159)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aluminum Metal License Plate for SteelersBlack Front 6 * 12 inches Decoration License Plate Tag with 4 Holes**ASLLDMVNFED**$23.09**4.1★**▲ 348%**](https://www.amazon.com/dp/B0GVSW97PK) [**2Pack License Plate Frames for Steelers Sport Fans Rustproof Anti-Dirty Aluminum Alloy US Standard License Plate Holder with Screw Caps Cover (Black)**DorkTees**$18.95**4.8★**▲ 162%**](https://www.amazon.com/dp/B0G5YH52LX) [**2PCS Fans Matte Metal for Steelers License Plate Frames Holder with Screw for Car Tag Frame**HIJKKMMBAC**$21.96**4.5★**▲ 139%**](https://www.amazon.com/dp/B0G2XRQ159) [**Aluminum Alloy License Plate for Steelers License Plate with 4 Holes (GGr-Bai)**Generic**$19.65**1.0★**▲ 95%**](https://www.amazon.com/dp/B0GBVY2NQM) [**Rico Industries NFL Football Pittsburgh Steelers Primary Metal Tag**Rico Industries**$8.38**4.7★**▲ 95%**](https://www.amazon.com/dp/B00T1XFH9G)
**~~View all trending →~~**
## **What buyers say about steelers license plate frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“this is a very great quality license plate”*
**Value For Money**14%
*“Great purchase”*
**Size-Overall**10%
*“Fits great”*
**Color**8%
*“Colors look good”*
**Advertised Vs Actual Product**8%
*“Exactly what I was expecting”*
**Assembly/Installation**6%
*“Ease of installation”*
**Brightness/Shine/Glow**4%
*“Makes the back of my car shine”*
**Certifications**4%
*“Officially licensed and this is the q/a”*
**Shape/Style**4%
*“Unique style and not plain”*
**Durability**3%
*“seems to be very durable”*
### **What buyers complain about **
**Value For Money**25%
*“Not worth the money”*
**Flatness**17%
*“Tag wasn't flat”*
**Durability**17%
*“After two weeks they were completely gone”*
**Washability**8%
*“Colors wash off after car wash”*
**Paint Quality**8%
*“all the paint came off”*
**Quality-Overall**8%
*“Poor quality for something thats supposed to be on the outside of a car”*
**Color**8%
*“The colors wash off”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**12%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Color**5%
**Design-Overall**4%
**Certifications**4%
**Compatibility-Overall**4%
**Value For Money**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is steelers license plate frame profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the steelers license plate frame niche?**
- 13 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in steelers license plate frame?**
- Top complaints mined from reviews: Value For Money, Flatness, Durability. The return rate is 1.9%.
- **When does demand for steelers license plate frame peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the steelers license plate frame niche?**
- Listings span $8.38–$29.78; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.
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