---
title: "Steelers Jacket — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-jacket"
last_updated: "2026-08-11T15:54:30.337Z"
locale: en
meta:
description: "Niche score 43/100 · $54K/yr market · 80K searches/yr · $29.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $54K/yr market · 80K searches/yr · $29.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Jacket — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers jacket**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 28Competition 64Returns 38Price range 94Avg price 95Brand share 49Review moat 31Quality gap 57
**Avg price**
**Incredible****$29.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.75–$52.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,436.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 80K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, steelers jacket is a $54K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers jacket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$30K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,235**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **57%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**19%**
- LAEMOYOY31% - Northwest21% - Concept Sports10% - FOCO8% - BRIEF INSANITY6% - Inner Wish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -13.1% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-jacket/trend)
## **Top steelers jacket search terms**
- **steelers pajamas**20K/yr+18.9%0.3% conv. - **steelers robe**8K/yr-20.6%1.9% conv. - **steelers robe men**7K/yr-23.1%3.5% conv. - **steelers pajamas men**13K/yr-34.2%0.6% conv. - **pittsburgh steelers pajamas**7K/yr-13.2%0.8% conv. - **steelers pajama pants**7K/yr-20.4%1.1% conv. - **steelers onesie adult**4K/yr+60.8%0.0% conv. - **steelers pajamas for women**7K/yr+22.1%0.3% conv. - **steelers pjs**4K/yr-44.3%0.6% conv. - **steelers pjs for men**5K/yr-38.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-jacket/search-terms)
## **Top steelers jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.69**4.5★133 rev](https://www.amazon.com/dp/B0FJY4YXQQ) [2**Northwest NFL Pittsburgh Steelers Adult Unisex Silk Touch Bathrobe Large/X-Large Black Officially Licensed Loungewear Soft Plush Polyester**Northwest**$40.84**4.6★17,559 rev](https://www.amazon.com/dp/B016N0DPUC) [3**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.70**4.5★133 rev](https://www.amazon.com/dp/B0FJY7KG3Q) [4**Concept Sports Mens Pittsburgh Steelers One Piece Union Suit Hooded Pajama (Medium) Black**Concept Sports**$14.75**4.1★5 rev](https://www.amazon.com/dp/B07JBB752K) [5**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.46**4.5★133 rev](https://www.amazon.com/dp/B0FJY75BR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.70**133 rev10mo ago](https://www.amazon.com/dp/B0FJY7KG3Q) [**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.69**133 rev10mo ago](https://www.amazon.com/dp/B0FJY4YXQQ) [**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.46**133 rev10mo ago](https://www.amazon.com/dp/B0FJY75BR6) [**FOCO NFL Pittsburgh Steelers Womens Checkered Pajama Shorts Set- Large Black**FOCO**$35.64**4 rev11mo ago](https://www.amazon.com/dp/B0FJMGGSPN) [**SHESHOW Satin Pajama Set for Women Long Sleeve 2 Piece Sets Football Print Printed Pjs Sets for Women M**SHESHOW**$35.00**423 rev1y ago](https://www.amazon.com/dp/B0FHB5CZL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Concept Sports Mens Pittsburgh Steelers One Piece Union Suit Hooded Pajama (Small) Black**Concept Sports**$16.45**4.1★**▲ 292%**](https://www.amazon.com/dp/B07J9Z2KGJ) [**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear Light Blue**COSUSKET**$25.32**4.7★**▲ 289%**](https://www.amazon.com/dp/B097ZKZL1D) [**Inner Wish Mens Hooded Robe Plush Long Highly Absorbent Bath robes Cozy Warm Bathrobe Fuzzy male Spa Robe With Pockets BLACK+DARK GREY L/XL**Inner Wish**$21.30**4.6★**▲ 243%**](https://www.amazon.com/dp/B0CBZGZ1PT) [**LAEMOYOY Pittsburgh Mens Pajama Pants - Ultra Soft Plaid Sleep & Lounge Pants with Pockets & Drawstring Waist Lightweight Comfort Fit**LAEMOYOY**$28.70**4.5★**▲ 229%**](https://www.amazon.com/dp/B0FJY7KG3Q) [**Concept Sports Mens Pittsburgh Steelers One Piece Union Suit Hooded Pajama (X-Large) Black**Concept Sports**$16.47**4.1★**▲ 219%**](https://www.amazon.com/dp/B07J9YP3CC)
**~~View all trending →~~**
## **What buyers say about steelers jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Very Plush and comfortable”*
**Soft Feel**19%
*“Material feels soft and comfortable”*
**Warmth**13%
*“keeps you warm”*
**Size-Overall**12%
*“accurate sizing”*
**Quality-Overall**9%
*“I have no complaints at all”*
**Value For Money**5%
*“Worth it”*
**Color**2%
*“The colors are accurate, along with the sizing and product description”*
**Gifting Purpose**2%
*“Great gift for him”*
**Weight Light**2%
*“Its not too heavy”*
**Material Quality**2%
*“Pj Dream 🛌 Comfortable and cute I love the material”*
### **What buyers complain about **
**Size-Overall**19%
*“received a size large”*
**Thickness**13%
*“Quality and thickness”*
**Quality-Overall**8%
*“Really need a better”*
**Thin**6%
*“Thin”*
**Length**5%
*“Make longer for tall people”*
**Machine Wash Suitability**5%
*“The shirt shrunk when I washed it”*
**Material Quality**5%
*“PLASTIC”*
**Advertised Vs Actual Product**3%
*“not as plush as described”*
**Weight Light**3%
*“Too lightweight”*
**Warmth**3%
*“Not warm”*
### **Top return reasons **
**Size-Overall**45%
**Length**11%
**Material Quality**8%
**Thin**8%
**Color**4%
**Sleeve Fit**4%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Thigh Fit**2%
**Quality-Overall**2%
## **Common questions**
- **Is steelers jacket profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the steelers jacket niche?**
- 16 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in steelers jacket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.
- **When does demand for steelers jacket peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 35.0× the quietest.
- **What does it cost to enter the steelers jacket niche?**
- Listings span $14.75–$52.56; the average listing price is $29.80 (sweet spot $15–$100). The average incumbent carries 3,437 reviews — the moat a new listing must climb.
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