---
title: "Steelers Hoodie — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-hoodie"
last_updated: "2026-08-10T02:13:24.172Z"
locale: en
meta:
description: "Niche score 38/100 · $161K/yr market · 486K searches/yr · $41.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $161K/yr market · 486K searches/yr · $41.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Hoodie — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers hoodie**
**Skip it**
Soft demand (-57.8% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 0Conversion 10Competition 69Returns 22Price range 95Avg price 95Brand share 46Review moat 61Quality gap 27
**Avg price**
**Incredible****$41.29**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.60–$60.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,044.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$161K**
$161K/yr · 486K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, steelers hoodie is a $161K/yr Amazon United States market (486K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers hoodie market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$165K–$206K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#20,189**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **55%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**17%**
- CKEACYCAN25% - Junk Food19% - FOCO18% - New Era8% - Simapak7% - CLORPEAK6% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.8% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 53.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-hoodie/trend)
## **Top steelers hoodie search terms**
- **steelers hoodie**126K/yr-55.7%0.6% conv. - **steelers sweatshirt**71K/yr-46.8%0.4% conv. - **steelers hoodies for men**67K/yr-65.5%0.2% conv. - **pittsburgh steelers hoodie**37K/yr-68.2%0.3% conv. - **pittsburgh steelers sweatshirt**20K/yr-31.7%0.2% conv. - **steelers hoodies**15K/yr-58.5%0.0% conv. - **steelers sweater**10K/yr-40.7%0.3% conv. - **mens steelers hoodie**14K/yr-56.5%0.3% conv. - **steelers sweatshirt women**24K/yr-63.9%1.1% conv. - **steelers hoodie for men**12K/yr-34.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-hoodie/search-terms)
## **Top steelers hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOCO NFL Mens Official Sideline Primary Logo Performance Pullover Hoodie Sweatshirt (US Alpha Small Regular Regular Pittsburgh Steelers - Black)**FOCO**$38.96**4.3★403 rev](https://www.amazon.com/dp/B0DJMS3KC4) [2**CKEACYCAN Oversized Football Team Fans Sweatshirt Birthday Gifts Mens Apparel Graphic City Letter Football Print Unisex Classic Crewneck Pullover Hoodies Christmas Black Size L**CKEACYCAN**$27.92**4.6★31 rev](https://www.amazon.com/dp/B0FW9XBJWT) [3**CKEACYCAN Men Oversized Clothing Classic Unisex Hooded Crewneck Printed Hoodie Sweatshirts Football Team Fans Adult Fashion Graphic City Letter Football Sweater Birthday Gifts Black Size XL**CKEACYCAN**$27.86**4.6★31 rev](https://www.amazon.com/dp/B0FW9TVMNQ) [4**New Era NFL Team Color Mens Stadium Logo Pullover Hoodie Pittsburgh Steelers Large**New Era**$35.73**4.6★1,322 rev](https://www.amazon.com/dp/B0BTK1HNSQ) [5**CKEACYCAN Mens Oversized Classic Letter Football Printed Fall Soft Thick Sweatshirt Hoodies Apparel Graphic City Football Sport FansUnisex Crewneck Hooded Sweaters Birthday Gifts Black Size M**CKEACYCAN**$25.92**4.6★31 rev](https://www.amazon.com/dp/B0FWBJ5N7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CKEACYCAN Oversized Football Team Fans Sweatshirt Birthday Gifts Mens Apparel Graphic City Letter Football Print Unisex Classic Crewneck Pullover Hoodies Christmas Black Size L**CKEACYCAN**$27.92**31 rev9mo ago](https://www.amazon.com/dp/B0FW9XBJWT) [**CKEACYCAN Men Oversized Clothing Classic Unisex Hooded Crewneck Printed Hoodie Sweatshirts Football Team Fans Adult Fashion Graphic City Letter Football Sweater Birthday Gifts Black Size XL**CKEACYCAN**$27.86**31 rev9mo ago](https://www.amazon.com/dp/B0FW9TVMNQ) [**CKEACYCAN Mens Oversized Classic Letter Football Printed Fall Soft Thick Sweatshirt Hoodies Apparel Graphic City Football Sport FansUnisex Crewneck Hooded Sweaters Birthday Gifts Black Size M**CKEACYCAN**$25.92**31 rev9mo ago](https://www.amazon.com/dp/B0FWBJ5N7C) [**FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops**FAYALEQ**$15.60**213 rev9mo ago](https://www.amazon.com/dp/B0FVXDXH3D) [**Junk Food Womens NFL Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small**Junk Food**$54.65**1 rev9mo ago](https://www.amazon.com/dp/B0DK5K7GF5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Junk Food Clothing x NFL Steelers Womens Kickoff Crew Long Sleeve Football Graphic Top - Large**Junk Food**$44.87**5.0★**▲ 992%**](https://www.amazon.com/dp/B0D74HXC9K) [**Junk Food NFL - Pittsburgh Steelers - Blackout - Officially Licensed Adult Pullover Fleece Hoodie for Men and Women**Junk Food**$33.47**4.3★**▲ 965%**](https://www.amazon.com/dp/B0CKWLS3QG) [**Junk Food Womens NFL Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small**Junk Food**$54.65**5.0★**▲ 892%**](https://www.amazon.com/dp/B0DK5K7GF5) [**FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops**FAYALEQ**$15.60**4.4★**▲ 721%**](https://www.amazon.com/dp/B0FVXDXH3D) [**Womens City Football Classic Athletic Fleece Sweatshirts Hoodie Pullover - Black & Yellow (Size: S)**Simapak**$29.08**4.8★**▲ 654%**](https://www.amazon.com/dp/B0BG645CQC)
**~~View all trending →~~**
## **What buyers say about steelers hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“It was a perfect fit”*
**Quality-Overall**18%
*“Great quality; good fit”*
**Comfort-Overall**11%
*“It's very comfortable”*
**Material Quality**10%
*“Great material”*
**Design-Overall**5%
*“Along with the designs are perfect”*
**Warmth**5%
*“keeps warm”*
**Washability**4%
*“easy to wash”*
**Print Quality**4%
*“Screen print was good quality has held up after many washes”*
**Value For Money**4%
*“Great value”*
**Shrinkage Resistance**3%
*“doesn't shrink in the dryer”*
### **What buyers complain about **
**Size-Overall**42%
*“Fit was a bit short”*
**Material Quality**33%
*“Material sucks, everything sticks to it you have to constantly keep lint rolling it”*
**Thickness**17%
*“Very thin and it was stuck together not fitting to true size”*
### **Top return reasons **
**Size-Overall**65%
**Sleeve Fit**6%
**Advertised Vs Actual Product**6%
**Material Quality**3%
**Print Quality**3%
**Shape/Style**3%
**Thin**2%
**Quality-Overall**2%
**Stretchability/Expandability/Elasticity**2%
**Shoulder Fit**2%
## **Common questions**
- **Is steelers hoodie profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 40 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -57.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the steelers hoodie niche?**
- 15 brands and 14 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in steelers hoodie?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 5.8% — above our launch gate.
- **When does demand for steelers hoodie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 53.6× the quietest.
- **What does it cost to enter the steelers hoodie niche?**
- Listings span $15.60–$60.00; the average listing price is $41.29 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.
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