---
title: "Steelers Hat — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-hat"
last_updated: "2026-08-11T18:46:32.442Z"
locale: en
meta:
description: "Niche score 48/100 · $122K/yr market · 423K searches/yr · $25.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $122K/yr market · 423K searches/yr · $25.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Hat — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers hat**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 28Growth 44Conversion 14Competition 80Returns 44Price range 82Avg price 95Brand share 50Review moat 65Quality gap 27
**Avg price**
**Incredible****$25.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.05–$45.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****898.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$122K**
$122K/yr · 423K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, steelers hat is a $122K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers hat market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$207K–$259K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,257**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **45%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**21%**
- New Era44% - Kneenow16% - LCXAPPE6% - Generic5% - FOCO4% - Zihogrc4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-hat/trend)
## **Top steelers hat search terms**
- **steelers hat**176K/yr+21.0%1.2% conv. - **pittsburgh steelers hat**86K/yr+13.7%1.2% conv. - **steelers hats for men**52K/yr+29.3%1.4% conv. - **steelers hats**24K/yr-9.3%0.8% conv. - **pittsburgh steelers hats for men**10K/yr+11.8%0.8% conv. - **pittsburgh steelers hats**9K/yr+15.4%0.5% conv. - **steelers trucker hat**8K/yr+34.1%0.6% conv. - **steelers fitted hat**8K/yr-5.1%0.6% conv. - **steelers cap**7K/yr-16.4%1.8% conv. - **steelers baseball cap**7K/yr-27.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-hat/search-terms)
## **Top steelers hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kneenow Sports Fan Baseball Cap Classic Meshback Hat for Men Women Apparel Gifts Merch Gear Black**Kneenow**$19.80**4.6★509 rev](https://www.amazon.com/dp/B0BL2DYP4Q) [2**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Steelers)**New Era**$34.82**4.8★948 rev](https://www.amazon.com/dp/B0CGFCJR74) [3**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Pittsburgh Steelers)**New Era**$32.15**4.8★368 rev](https://www.amazon.com/dp/B0D4F61VYR) [4**Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear**LCXAPPE**$15.20**4.4★158 rev](https://www.amazon.com/dp/B0FJLXPY17) [5**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers)**New Era**$35.85**4.7★2,708 rev](https://www.amazon.com/dp/B09CHHTG33)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat**New Era**$37.65**4 rev3mo ago](https://www.amazon.com/dp/B0GXZRP4VK) [**Embroidered City Pittsburgh S Hat for Men Women Vintage Washed Denim Football Fans Hat Adjustable Cotton Baseball Cap**Jvnzaleu**$12.59**55 rev10mo ago](https://www.amazon.com/dp/B0FNX9RZ9Z) [**Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear**LCXAPPE**$15.20**158 rev11mo ago](https://www.amazon.com/dp/B0FJLXPY17) [**Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women**Generic**$12.61**49 rev11mo ago](https://www.amazon.com/dp/B0FL7RT3K2) [**Kneenow Hat for Men Women Apparel for Men Gifts**Kneenow**$19.97**51 rev1y ago](https://www.amazon.com/dp/B0FGHKQPP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat**New Era**$37.65**5.0★**▲ 248%**](https://www.amazon.com/dp/B0GXZRP4VK) [**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers Graphite)**New Era**$31.92**4.7★**▲ 161%**](https://www.amazon.com/dp/B0CDQSM9BJ) [**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$14.07**4.6★**▲ 112%**](https://www.amazon.com/dp/B0D6G26GQJ) [**Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women**Generic**$12.61**4.5★**▲ 110%**](https://www.amazon.com/dp/B0FL7RT3K2) [**Classic Embroidered Hat for Men Women Unisex Baseball Cap Fans Apparel Gifts Adjustable Snap Back Breathable Black**Kurcnis**$18.96**4.7★**▲ 99%**](https://www.amazon.com/dp/B0CLP4YJGZ)
**~~View all trending →~~**
## **What buyers say about steelers hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good Quality Hat”*
**Size-Overall**20%
*“Great fit”*
**Comfort-Overall**10%
*“the hat is very comfortable”*
**Material Quality**8%
*“the material feels similar to a typical casual baseball cap”*
**Color**6%
*“bold colors to add to his Steelers gear”*
**Shape/Style**5%
*“authentic look that never goes out of style”*
**Value For Money**3%
*“A bargain”*
**Strap/String Quality**3%
*“Well designed with adjustable strap in back”*
**Advertised Vs Actual Product**3%
*“Exactly what you ordered”*
**Gifting Purpose**3%
*“It was a gift”*
### **What buyers complain about **
**Design-Overall**17%
*“poorly made”*
**Size-Overall**17%
*“The large isn't a large”*
**Color**13%
*“This hat is a little darker than in the pic which made it look even better”*
**Stitch/Finish/Polish**8%
*“Had to clean up the stitching cause it was frayed”*
**Quality-Overall**4%
*“Quality is on lower end”*
### **Top return reasons **
**Size-Overall**51%
**Color**15%
**Advertised Vs Actual Product**7%
**Shape/Style**7%
**Quality-Overall**4%
**Value For Money**2%
**Material Quality**2%
**Defective Material/Parts**2%
**Wrinkles**1%
**Product Condition**1%
## **Common questions**
- **Is steelers hat profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 53 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the steelers hat niche?**
- 21 brands and 51 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in steelers hat?**
- Top complaints mined from reviews: Design-Overall, Size-Overall, Color. The return rate is 3.5%.
- **When does demand for steelers hat peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the steelers hat niche?**
- Listings span $9.05–$45.92; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.
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