---
title: "Steelers Funko Pop — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-funko-pop"
last_updated: "2026-08-11T13:25:40.051Z"
locale: en
meta:
description: "Niche score 33/100 · $21K/yr market · 31K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $21K/yr market · 31K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Funko Pop — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers funko pop**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 13Conversion 35Competition 24Returns 86Price range 91Avg price 95Brand share 0Review moat 91Quality gap 10
**Avg price**
**Incredible****$24.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****188.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.45–$58.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$21K**
$21K/yr · 31K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, steelers funko pop is a $21K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers funko pop market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,902**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **67%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Funko56% - HOFSM.COM Hall of Fame Sports Memorabilia35% - POP5% - Transformers2% - Party Animal2%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -24.8% search growth over the last 90 days.
1K750Spike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-funko-pop/trend)
## **Top steelers funko pop search terms**
- **steelers funko pop**16K/yr-23.3%3.4% conv. - **steelers bobblehead**5K/yr-17.4%1.3% conv. - **funko pop steelers**5K/yr-43.5%3.1% conv. - **tj watt funko pop**5K/yr-4.0%4.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-funko-pop/search-terms)
## **Top steelers funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! NFL: Legends - Troy Polamalu - Steelers - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$16.89**4.9★183 rev](https://www.amazon.com/dp/B0FCVJF3JG) [2**TJ T.J. Watt #309 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Pittsburgh Steelers Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.99**5.0★31 rev](https://www.amazon.com/dp/B0FLWYMWNW) [3**Pittsburgh Steelers Funko NFL POP | T.J. Watt**Funko**$17.95**4.6★33 rev](https://www.amazon.com/dp/B0FLMWM82B) [4**T.J. TJ Watt #309 Funko POP! Football Pittsburgh Steelers Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.93**0.0★0 rev](https://www.amazon.com/dp/B0GWLGZVWW) [5**POP Football Legends: Steelers - Jerome Bettis Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolor 3.75 inches**POP**$15.67**5.0★27 rev](https://www.amazon.com/dp/B0DGMFYRY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**T.J. TJ Watt #309 Funko POP! Football Pittsburgh Steelers Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.93**0 rev3mo ago](https://www.amazon.com/dp/B0GWLGZVWW) [**Funko Pop! NFL Pittsburgh Steelers TJ Watt #309 and Troy Polamalu #334 Vinyl Figures Set of 2**Funko**$38.27**0 rev4mo ago](https://www.amazon.com/dp/B0GQXTBG5C) [**Troy Polamalu #334 Facsimile Signed Reprint Laser Autographed Funko POP! Football Pittsburgh Steelers Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.97**0 rev5mo ago](https://www.amazon.com/dp/B0GNRS914L) [**Funko Pop! NFL: Legends - Troy Polamalu - Steelers - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$16.89**183 rev10mo ago](https://www.amazon.com/dp/B0FCVJF3JG) [**TJ T.J. Watt #309 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Pittsburgh Steelers Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.99**31 rev11mo ago](https://www.amazon.com/dp/B0FLWYMWNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**T.J. TJ Watt #309 Funko POP! Football Pittsburgh Steelers Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.93**0.0★**▲ 720%**](https://www.amazon.com/dp/B0GWLGZVWW) [**Troy Polamalu #334 Facsimile Signed Reprint Laser Autographed Funko POP! Football Pittsburgh Steelers Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.97**0.0★**▲ 712%**](https://www.amazon.com/dp/B0GNRS914L) [**Funko Pop! NFL Pittsburgh Steelers TJ Watt #309 and Troy Polamalu #334 Vinyl Figures Set of 2**Funko**$38.27**0.0★**▲ 470%**](https://www.amazon.com/dp/B0GQXTBG5C) [**Funko Jerome Bettis (Pittsburgh Steelers) NFL Pop! Legends**Funko**$19.69**4.8★**▲ 82%**](https://www.amazon.com/dp/B07GZV2QLW) [**Terry Bradshaw #85 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Pittsburgh Steelers Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.95**5.0★**▲ 52%**](https://www.amazon.com/dp/B0F27MX86F)
**~~View all trending →~~**
## **What buyers say about steelers funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**31%
*“Great for a gift”*
**Collectibles**24%
*“Nice Collectible”*
**Quality-Overall**15%
*“Nice quality toy”*
**Advertised Vs Actual Product**5%
*“It is exactly what I expected it to be”*
**Design-Overall**4%
*“well built looks great”*
**Suitability Beginner**4%
*“Great for young sports fans”*
**Fun/Entertainment Experience**4%
*“Very cool toy”*
**Value For Money**3%
*“the price point was good as well”*
**Color**3%
*“Great team colors”*
**Engraving/Paint/Sublimation**2%
*“still a nicely painted”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**17%
*“directions are not good”*
**Assembly/Installation**17%
*“Confusing to put together”*
**Weight Heavy**13%
*“Too big & heavy”*
**Value For Money**13%
*“Not worth anything”*
**Functionality-Overall**13%
*“Dont touch the hair. Ill change my rating once it comes in but this one taking longer than usual”*
**Size-Overall**10%
*“transform when we figured it out it didnt quite fit right”*
**Durability**6%
*“It broke while he was taking it out of the package”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**24%
**Defective Material/Parts**15%
**Gifting Purpose**8%
**Advertised Vs Actual Product**8%
**Assembly/Installation**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Scratch Resistance**4%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is steelers funko pop profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the steelers funko pop niche?**
- 5 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in steelers funko pop?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Assembly/Installation, Weight Heavy. The return rate is 1.4%.
- **What does it cost to enter the steelers funko pop niche?**
- Listings span $12.45–$58.41; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.
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