---
title: "Steelers Cup — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-cup"
last_updated: "2026-08-11T15:55:28.432Z"
locale: en
meta:
description: "Niche score 54/100 · $167K/yr market · 167K searches/yr · $25.33 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $167K/yr market · 167K searches/yr · $25.33 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steelers Cup — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers cup**
**Worth a look**
Shows a sweet-spot price point ($25.33 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 35Growth 28Conversion 50Competition 83Returns 84Price range 90Avg price 95Brand share 41Review moat 69Quality gap 21
**Avg price**
**Incredible****$25.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.38–$54.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****740.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$167K**
$167K/yr · 167K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, steelers cup is a $167K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers cup market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$152K–$203K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#690**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 75%
**Open market**
**14%**
- Rico Industries37% - Tervis14% - FOCO13% - Simple Modern10% - The Memory Company7% - FANMATS6% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-cup/trend)
## **Top steelers cup search terms**
- **steelers cup**28K/yr+13.0%2.5% conv. - **steelers coffee mug**23K/yr-2.2%4.6% conv. - **steelers tumbler**20K/yr+12.6%4.1% conv. - **steelers mug**23K/yr-15.2%4.4% conv. - **steelers water bottle**15K/yr-2.9%3.3% conv. - **steelers cups**6K/yr+30.8%3.1% conv. - **pittsburgh steelers cup**7K/yr+27.1%2.7% conv. - **steelers stanley cup**7K/yr+8.9%3.0% conv. - **pittsburgh steelers tumbler**7K/yr-16.1%2.1% conv. - **steelers yeti**5K/yr+58.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-cup/search-terms)
## **Top steelers cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Pittsburgh Steelers 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$25.62**4.7★1,354 rev](https://www.amazon.com/dp/B0DDR3VW8S) [2**Simple Modern Officially Licensed NFL Pittsburgh Steelers 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Pittsburgh Steelers**Simple Modern**$35.93**4.8★3,802 rev](https://www.amazon.com/dp/B0CH3RLSJD) [3**Rico Industries NFL Football Pittsburgh Steelers Black 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$28.64**4.5★208 rev](https://www.amazon.com/dp/B0DZK3JC1L) [4**FOCO Pittsburgh Steelers NFL 40 oz XL Tumbler - Team Color**FOCO**$34.98**4.5★1,390 rev](https://www.amazon.com/dp/B0BTYZHTDM) [5**FOCO Pittsburgh Steelers NFL 30 oz Straw Tumbler**FOCO**$26.65**4.5★948 rev](https://www.amazon.com/dp/B0BTZ1QFD9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Pittsburgh Steelers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.23**727 rev7mo ago](https://www.amazon.com/dp/B0G59RTTXB) [**NFL Pittsburgh Steelers Stainless Steel Tumbler with Handle and Straw 40oz Double Wall Insulated Cup with Lid BPA-Free Water Bottle Officially Licensed Football Travel Mug for coffee tea**Team Sports America**$37.78**18 rev11mo ago](https://www.amazon.com/dp/B0FK5144MW) [**Rico Industries NFL Football Pittsburgh Steelers Black 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$28.64**208 rev1y ago](https://www.amazon.com/dp/B0DZK3JC1L) [**Simple Modern Officially Licensed NFL Pittsburgh Steelers 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Pittsburgh Steelers**Simple Modern**$27.06**812 rev1y ago](https://www.amazon.com/dp/B0DJG11J94) [**Rico Industries NFL Football Pittsburgh Steelers 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$25.62**1,354 rev1y ago](https://www.amazon.com/dp/B0DDR3VW8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FANMATS NFL Pittsburgh Steelers 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift**FANMATS**$21.30**4.7★**▲ 186%**](https://www.amazon.com/dp/B0BHN7QWPS) [**Top Cup NFL Pittsburgh Steelers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.23**4.6★**▲ 132%**](https://www.amazon.com/dp/B0G59RTTXB) [**FOCO Pittsburgh Steelers NFL 30 oz Straw Tumbler**FOCO**$26.65**4.5★**▲ 130%**](https://www.amazon.com/dp/B0BTZ1QFD9) [**NFL Pittsburgh Steelers Stainless Steel Tumbler with Handle and Straw 40oz Double Wall Insulated Cup with Lid BPA-Free Water Bottle Officially Licensed Football Travel Mug for coffee tea**Team Sports America**$37.78**4.7★**▲ 89%**](https://www.amazon.com/dp/B0FK5144MW) [**The Memory Company Officially Licensed 46oz Team Spirit Game Day Tumbler Pittsburgh Steelers**The Memory Company**$29.62**4.7★**▲ 68%**](https://www.amazon.com/dp/B0D5WWDBT8)
**~~View all trending →~~**
## **What buyers say about steelers cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Excellent product”*
**Size-Overall**10%
*“Perfect size”*
**Advertised Vs Actual Product**7%
*“As pictured”*
**Durability**7%
*“Has been very durable”*
**Gifting Purpose**5%
*“Great gift for my son”*
**Temperature Retention**3%
*“It keeps beverages hot or cold”*
**Leak-Proof**3%
*“doesnt leak at all”*
**Design-Overall**3%
*“nicely designed”*
**Value For Money**2%
*“this is a solid deal”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Gifting Purpose**13%
*“don't have a mother's day gift for my mom”*
**Value For Money**13%
*“Pretty disappointed for having paid $45 for it”*
**Strength**10%
*“Kinda flimsy”*
**Material Quality**6%
*“The materials are average”*
**Handle Quality**6%
*“Weak handle”*
**Quality-Overall**6%
*“Looks cheap”*
**Durability**4%
*“Definitely not meant to last a long time”*
**Size-Overall**4%
*“It is a bit big for some of my cup holders”*
**Leak-Proof**3%
*“things could slide around causing it to leak-definitely hand held is the way to go”*
### **Top return reasons **
**Size-Overall**20%
**Advertised Vs Actual Product**16%
**Scratch Resistance**9%
**Cover Quality**5%
**Handle Quality**5%
**Thin**5%
**Defective Material/Parts**5%
**Color**4%
**Value For Money**4%
**Leak-Proof**2%
## **Common questions**
- **Is steelers cup profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the steelers cup niche?**
- 14 brands and 12 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in steelers cup?**
- Top complaints mined from reviews: Gifting Purpose, Value For Money, Strength. The return rate is 1.5%.
- **When does demand for steelers cup peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the steelers cup niche?**
- Listings span $12.38–$54.61; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.
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