---
title: "Steelers Blanket — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-blanket"
last_updated: "2026-08-10T02:13:11.199Z"
locale: en
meta:
description: "Niche score 54/100 · $188K/yr market · 166K searches/yr · $31.62 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $188K/yr market · 166K searches/yr · $31.62 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steelers Blanket — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers blanket**
**Worth a look**
Shows a sweet-spot price point ($31.62 avg), but soft demand (-20.0% this quarter) keeps it on the watch list.
Market size 38Growth 15Conversion 45Competition 74Returns 87Price range 95Avg price 95Brand share 47Review moat 43Quality gap 53
**Avg price**
**Incredible****$31.62**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.93–$89.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,219.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$188K**
$188K/yr · 166K searches
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steelers blanket is a $188K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$158K–$190K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **70%**
- **Out of stock**
- **27.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 89%
**Open market**
**18%**
- FOCO31% - DKEAQZ14% - WKLKHMXBS12% - Northwest11% - Generic8% - HTAPCHLY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 22.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-blanket/trend)
## **Top steelers blanket search terms**
- **steelers blanket**90K/yr-24.9%2.0% conv. - **pittsburgh steelers blanket**27K/yr-16.0%2.1% conv. - **steelers throw blanket**13K/yr-13.1%2.7% conv. - **steelers blankets and throws**9K/yr+23.0%2.6% conv. - **pittsburgh steelers throw blanket**6K/yr+3.4%4.0% conv. - **steeler blanket**6K/yr-4.2%3.1% conv. - **steelers blankets**4K/yr+16.2%1.7% conv. - **steelers blanket for men**11K/yr-79.1%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-blanket/search-terms)
## **Top steelers blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DKEAQZ City Gifts for Men Women Football Gifts for Team Fans Football Merchandise Team Color Sport Style Blankets and Throws 60x50**DKEAQZ**$25.64**4.6★175 rev](https://www.amazon.com/dp/B0DN1BSQTJ) [2**FOCO Pittsburgh Steelers NFL Team Property Sherpa Plush Throw**FOCO**$38.36**4.8★367 rev](https://www.amazon.com/dp/B0BHJD2LWX) [3**WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed**WKLKHMXBS**$23.95**4.4★61 rev](https://www.amazon.com/dp/B0FPFVK9FL) [4**FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Pittsburgh Steelers**FOCO**$28.27**4.3★466 rev](https://www.amazon.com/dp/B0CJKJSJWN) [5**WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed**WKLKHMXBS**$20.80**4.5★12 rev](https://www.amazon.com/dp/B0G9MJMSHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift**HTAPCHLY**$16.93**4 rev3mo ago](https://www.amazon.com/dp/B0GVGW9PVY) [**WTKBLAN Football Gifts for Men Football Fans Merch for Women Sports Style Stuff Gear Football Throw Blanket Super Cozy Soft Living Room 60x50**WTKBLAN**$20.98**166 rev5mo ago](https://www.amazon.com/dp/B0GGY21SKQ) [**Pittsburgh Throw Blanket Custom Football Blanket with Name and Number Personalized City Football Lovers Fan Gifts Soft Fleece Flannel Blanket for Sports Fan Men Boys Kids**Ultragifta**$30.39**13 rev5mo ago](https://www.amazon.com/dp/B0GJZP2J1G) [**WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed**WKLKHMXBS**$20.80**12 rev6mo ago](https://www.amazon.com/dp/B0G9MJMSHC) [**FOCO NFL Pittsburgh Steelers 40x50 Lightweight Plaid Fleece Throw Blanket**FOCO**$32.00**45 rev8mo ago](https://www.amazon.com/dp/B0G2MZYJBX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift**HTAPCHLY**$16.93**3.4★**▲ 751%**](https://www.amazon.com/dp/B0GVGW9PVY) [**WTKBLAN Football Gifts for Men Football Fans Merch for Women Sports Style Stuff Gear Football Throw Blanket Super Cozy Soft Living Room 60x50**WTKBLAN**$20.98**4.6★**▲ 647%**](https://www.amazon.com/dp/B0GGY21SKQ) [**Pittsburgh Throw Blanket Custom Football Blanket with Name and Number Personalized City Football Lovers Fan Gifts Soft Fleece Flannel Blanket for Sports Fan Men Boys Kids**Ultragifta**$30.39**4.7★**▲ 485%**](https://www.amazon.com/dp/B0GJZP2J1G) [**WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed**WKLKHMXBS**$20.80**4.5★**▲ 358%**](https://www.amazon.com/dp/B0G9MJMSHC) [**Northwest The Company NFL Polyester Sherpa Throw Blanket 50X60 Pittsburgh Steelers**Northwest**$46.59**4.3★**▲ 163%**](https://www.amazon.com/dp/B09MPL2XBT)
**~~View all trending →~~**
## **What buyers say about steelers blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Size-Overall**18%
*“Nice size”*
**Gifting Purpose**17%
*“Gift”*
**Warmth**15%
*“Cozy blanket”*
**Soft Feel**14%
*“The softness of this blanket is amazing”*
**Comfort-Overall**5%
*“Comfortable”*
**Collectibles**3%
*“An excellent way to make a collection for display”*
**Color**3%
*“Black and Yellow”*
**Design-Overall**3%
*“The detailing is nice”*
**Print Quality**1%
*“This blanket is printed clearly with crisp well saturated designs and lettering”*
### **What buyers complain about **
**Quality-Overall**21%
*“Pure garbage, especially at $40”*
**Thickness**19%
*“a little on the thin side”*
**Print Quality**13%
*“Lettering is all backwards”*
**Size-Overall**8%
*“Super small and tin”*
**Thin**8%
*“Thin material”*
**Color**8%
*“Its not like the picture the color was faded”*
**Weight Heavy**4%
*“Expected a heavier weighted blanket”*
**Material Quality**4%
*“Im obsessed the only real thing I can say is the material is cheap”*
**Washability**4%
*“so I would definitely not recommend machine washing as to it may pull those threads”*
**Value For Money**4%
*“A little pricey for a thin blanket”*
### **Top return reasons **
**Quality-Overall**24%
**Thin**21%
**Material Quality**17%
**Size-Overall**15%
**Value For Money**6%
**Product Condition**2%
**Texture/Consistency-Overall**2%
**Color**2%
**Weight Heavy**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is steelers blanket profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 30 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the steelers blanket niche?**
- 14 brands and 21 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in steelers blanket?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Print Quality. The return rate is 1.4%.
- **When does demand for steelers blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.
- **What does it cost to enter the steelers blanket niche?**
- Listings span $16.93–$89.41; the average listing price is $31.62 (sweet spot $15–$100). The average incumbent carries 2,219 reviews — the moat a new listing must climb.
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