---
title: "Steelers Beanie — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/steelers-beanie"
last_updated: "2026-08-05T17:36:32.242Z"
locale: en
meta:
description: "Niche score 37/100 · $0/yr market · 101K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $0/yr market · 101K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Beanie — $0/yr Amazon US Niche (2026) - Flapen"
---
# **steelers beanie**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 69Returns 68Price range 85Avg price 93Brand share 75Review moat 24Quality gap 23
**Avg price**
**Great****$22.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.89–$36.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,342.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 101K searches
**Growth**
**Bad****-69.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, steelers beanie is a $0/yr Amazon United States market (101K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers beanie market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#3,673**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **78%**
- **Out of stock**
- **24.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**33%**
- New Era16% - Generic15% - CLORPEAK13% - Ultra Game9% - mtstaowe7% - Daxton7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.2% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 89.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/steelers-beanie/trend)
## **Top steelers beanie search terms**
- **steelers beanie**53K/yr-72.8%2.1% conv. - **pittsburgh steelers beanie**12K/yr-52.2%1.2% conv. - **steelers winter hat**14K/yr-68.9%2.3% conv. - **steelers beanie for men**9K/yr-70.4%3.5% conv. - **steelers beanie hat**7K/yr-66.9%0.0% conv. - **steelers hat and gloves set**3K/yr-72.8%0.0% conv. - **steelers beanie women**4K/yr-86.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/steelers-beanie/search-terms)
## **Top steelers beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CLORPEAK Pittsburgh Embroidery Classic Cuff Beanie Hat Cuffed Winter Hat Knit Toque Skull Cap - Black OneSize**CLORPEAK**$15.69**4.8★781 rev](https://www.amazon.com/dp/B09G6KKNPX) [2**Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans**Generic**$12.70**4.6★105 rev](https://www.amazon.com/dp/B0FW4WVKTX) [3**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Pittsburgh Steelers)**New Era**$34.54**4.8★759 rev](https://www.amazon.com/dp/B0BMNJJ1G7) [4**Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Pittsburgh Black Gold**Daxton**$19.43**4.6★787 rev](https://www.amazon.com/dp/B09T81XF95) [5**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Pittsburgh Steelers)**New Era**$36.22**4.7★1,181 rev](https://www.amazon.com/dp/B0BMM7MH3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$13.05**19 rev8mo ago](https://www.amazon.com/dp/B0G25D5NXY) [**Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans**Generic**$12.70**105 rev9mo ago](https://www.amazon.com/dp/B0FW4WVKTX) [**Pittsburgh Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers**LASTMINVIN**$25.87**81 rev11mo ago](https://www.amazon.com/dp/B0FMFGRVCW) [**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Socks Gifts for Men Women Fans**Auinxonms**$21.86**130 rev11mo ago](https://www.amazon.com/dp/B0FLP8NG15) [**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$14.35**55 rev11mo ago](https://www.amazon.com/dp/B0FL1RMX8M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$13.05**4.6★**▲ 759%**](https://www.amazon.com/dp/B0G25D5NXY) [**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$14.35**4.4★**▲ 349%**](https://www.amazon.com/dp/B0FL1RMX8M) [**CLORPEAK Pittsburgh Embroidery Classic Cuff Beanie Hat Cuffed Winter Hat Knit Toque Skull Cap - Black OneSize**CLORPEAK**$15.69**4.8★**▲ 330%**](https://www.amazon.com/dp/B09G6KKNPX) [**Pittsburgh Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers**LASTMINVIN**$25.87**4.7★**▲ 313%**](https://www.amazon.com/dp/B0FMFGRVCW) [**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Scarf Gifts for Men Women Fans**Veminei**$30.14**4.8★**▲ 270%**](https://www.amazon.com/dp/B0D8PRVGH9)
**~~View all trending →~~**
## **What buyers say about steelers beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**22%
*“keeps the head warm”*
**Size-Overall**20%
*“Fit well”*
**Quality-Overall**19%
*“This hat is of really good quality”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Comfort-Overall**4%
*“Comfortable”*
**Value For Money**4%
*“Good price”*
**Material Quality**3%
*“the material was soft”*
**Color**3%
*“Great neutral color”*
**Weather Proof**3%
*“prefect for cold weather”*
**Soft Feel**2%
*“Comofortable and soft, easy to wash”*
### **What buyers complain about **
**Size-Overall**28%
*“Tight fit”*
**Quality-Overall**6%
*“Absolute ridiculous low quality”*
**Comfort-Overall**6%
*“Didn't happen the one I received was tight and uncomfortable”*
**Color**6%
*“I wanted the grey one”*
**Smell**4%
*“Bummer that this arrived STINKING heavily of men's cologne”*
**Value For Money**4%
*“Could have been cheaper”*
**Length**4%
*“Too long looks goofy”*
**Product Condition**4%
*“Used. Product came used. Covered in hair and fuzz right out of the box.”*
**Material Quality**4%
*“Poor material”*
**Thickness**2%
*“Thick beanie”*
### **Top return reasons **
**Size-Overall**68%
**Color**7%
**Length**6%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Shape/Style**2%
**Product Condition**1%
**Quality-Overall**1%
**Thin**1%
## **Common questions**
- **Is steelers beanie profitable to sell on Amazon United States?**
- The niche generates $0/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -69.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the steelers beanie niche?**
- 18 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in steelers beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.
- **When does demand for steelers beanie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 89.4× the quietest.
- **What does it cost to enter the steelers beanie niche?**
- Listings span $11.89–$36.22; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 5,343 reviews — the moat a new listing must climb.
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