---
title: "Search terms — stakt yoga mat - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/stakt-yoga-mat/search-terms"
last_updated: "2026-07-21T20:14:12.048Z"
locale: en
meta:
  description: "Niche score 35/100 · $142K/yr market · 143K searches/yr · $68.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $142K/yr market · 143K searches/yr · $68.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — stakt yoga mat - Flapen"
---

# **stakt yoga mat**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 25Conversion 18Competition 36Returns 40Price range 80Avg price 86Brand share 12Review moat 29Quality gap 43

**Avg price**

**Great****$68.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$23.01–$117.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.2%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$142K**

$142K/yr · 143K searches

**Review moat**

**Okay****3,615.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand