---
title: "Stadium Blanket — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/stadium-blanket"
last_updated: "2026-08-06T18:11:03.496Z"
locale: en
meta:
description: "Niche score 49/100 · $57K/yr market · 127K searches/yr · $31.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $57K/yr market · 127K searches/yr · $31.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stadium Blanket — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **stadium blanket**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 38Conversion 18Competition 86Returns 52Price range 59Avg price 95Brand share 92Review moat 49Quality gap 25
**Avg price**
**Incredible****$31.95**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Good****$8.71–$151.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,632.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$57K**
$57K/yr · 127K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, stadium blanket is a $57K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stadium blanket market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**43%**
Top 20: 83%
**Top-5 click share**
**29%**
Top 20: 68%
**Open market**
**52%**
- Tirrinia14% - KawaGebo Kamp12% - Catalonia6% - Nautica6% - BRAWNTIDE6% - JOYLAMA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/stadium-blanket/trend)
## **Top stadium blanket search terms**
- **boat blanket**14K/yr+190.3%1.5% conv. - **sports blanket**35K/yr-14.8%1.3% conv. - **stadium blankets waterproof windproof**35K/yr-16.3%1.6% conv. - **rain blanket**4K/yr+101.4%1.4% conv. - **blanket for sports games**3K/yr+34.0%1.2% conv. - **waterproof sports blanket**5K/yr-1.6%2.0% conv. - **sport blanket**5K/yr-12.0%1.5% conv. - **soccer blanket outdoor**4K/yr+7.8%0.6% conv. - **boat blankets for on the boat**3K/yr+44.9%2.2% conv. - **sports blankets**6K/yr-34.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/stadium-blanket/search-terms)
## **Top stadium blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KawaGebo Kamp Large Waterproof Outdoor Picnic Blanket 80x 58**KawaGebo Kamp**$27.55**4.6★258 rev](https://www.amazon.com/dp/B0CPXVQ6J4) [2**Tirrinia Large Waterproof Outdoor Blanket Soft Warm Windproof Stadium Blanket with Sherpa Fleece and Foldable for Outdoor Sport Baseball Football Beach Concerts Car 51 X 59**Tirrinia**$25.39**4.7★1,728 rev](https://www.amazon.com/dp/B07HC4KMRC) [3**Tirrinia Waterproof Outdoor Blanket with Sherpa Lining Windproof Triple Layers Warm Comfy Foldable for Camping Stadium Sports Picnic Grass Concerts Pet 51X 59 - Machine Washable**Tirrinia**$27.05**4.6★2,790 rev](https://www.amazon.com/dp/B07H923JDG) [4**Catalonia Waterproof Stadium Blanket Windproof Wearable Poncho for Football Sideline & Sports Events for Fans Portable Durable Outdoor Blanket for Camping & Tailgating**Catalonia**$26.63**4.4★328 rev](https://www.amazon.com/dp/B0C93241C4) [5**Nautica - Fleece Throw Blanket for Couch 50x60 Ultra Soft Plush Micro Flannel Throw Lightweight Warm Cozy Blanket Americana Decor Perfect for Sofa Bed Living Room (Awning Stripe Blue)**Nautica**$15.37**4.8★587 rev](https://www.amazon.com/dp/B07DWVYN62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tikroom Large Waterproof Outdoor Camping Blanket 80 x 58 inch**Tikroom**$22.44**80 rev5mo ago](https://www.amazon.com/dp/B0GDZJY76D) [**sowwon Waterproof Outdoor Blanket 62x51 Sherpa Fleece 300GSM Black**sowwon**$25.34**213 rev6mo ago](https://www.amazon.com/dp/B0G4CV8V9X) [**STOVER Large Waterproof Outdoor Stadium Blanket- Extra Thick Soft Fleece Camping Blanket for Travel Picnics Sports Dogs- 79x55 Warm Windproof Sand-proof Lightweight Packable (Game Day Orange)**STOVER**$38.50**147 rev11mo ago](https://www.amazon.com/dp/B0FDKL63PH) [**BEDELITE Waterproof Packable Lightweight Camping Blanket**BEDELITE**$24.09**86 rev1y ago](https://www.amazon.com/dp/B0F388XT41) [**HonyQiShuo Outdoor Waterproof Camping Blanket Foldable Picnic Blanket**HonyQiShuo**$22.55**67 rev1y ago](https://www.amazon.com/dp/B0F9F5XTBR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Aspen Gray**Super Blanky**$41.91**4.6★**▲ 221%**](https://www.amazon.com/dp/B08R7T4ZHS) [**sowwon Waterproof Outdoor Blanket 62x51 Sherpa Fleece 300GSM Black**sowwon**$25.34**4.6★**▲ 198%**](https://www.amazon.com/dp/B0G4CV8V9X) [**Tikroom Large Waterproof Outdoor Camping Blanket 80 x 58 inch**Tikroom**$22.44**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GDZJY76D) [**Catalonia Waterproof Stadium Blanket Windproof Wearable Poncho for Football Sideline & Sports Events for Fans Portable Durable Outdoor Blanket for Camping & Tailgating**Catalonia**$26.63**4.4★**▲ 106%**](https://www.amazon.com/dp/B0C93241C4) [**Nautica - Fleece Throw Blanket for Couch 50x60 Ultra Soft Plush Micro Flannel Throw Lightweight Warm Cozy Blanket Americana Decor Perfect for Sofa Bed Living Room (Awning Stripe Blue)**Nautica**$15.37**4.8★**▲ 87%**](https://www.amazon.com/dp/B07DWVYN62)
**~~View all trending →~~**
## **What buyers say about stadium blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“Soft inside”*
**Quality-Overall**11%
*“Seems well made”*
**Warmth**10%
*“It keeps me warm”*
**Size-Overall**8%
*“Good size”*
**Water Resistance**7%
*“Great size and waterproof”*
**Weight Light**6%
*“Vibrant and lightweight”*
**Value For Money**5%
*“Fantastic price”*
**Comfort-Overall**4%
*“Lovely and comfortable”*
**Ease Of Use**4%
*“easy to fold”*
**Color**4%
*“The colors are vibrant”*
### **What buyers complain about **
**Thickness**13%
*“It isn't as thick as I had originally thought”*
**Size-Overall**9%
*“It is huge”*
**Quality-Overall**6%
*“Bad quality”*
**Color**4%
*“Its not a pretty color”*
**Advertised Vs Actual Product**4%
*“Not what's pictured”*
**Smell**4%
*“Chemical smell”*
**Material Quality**3%
*“Cheap material, lousy product”*
**Weight Heavy**2%
*“Not as heavy as expected”*
**Ease Of Use**2%
*“Its kind of hard to close it *just* right”*
**Noise Level**2%
*“Thin and noisy”*
### **Top return reasons **
**Size-Overall**26%
**Material Quality**14%
**Color**10%
**Thin**10%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Thickness**3%
**Water Resistance**2%
**Functionality-Overall**2%
## **Common questions**
- **Is stadium blanket profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 64 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the stadium blanket niche?**
- 43 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in stadium blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.9%.
- **When does demand for stadium blanket peak?**
- Demand peaks in Apr–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the stadium blanket niche?**
- Listings span $8.71–$151.64; the average listing price is $31.95 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.
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