---
title: "St Louis Blues — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/st-louis-blues"
last_updated: "2026-08-11T16:47:55.206Z"
locale: en
meta:
description: "Niche score 36/100 · $45K/yr market · 143K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $45K/yr market · 143K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Louis Blues — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **st louis blues**
**Skip it**
Soft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 18Competition 33Returns 85Price range 85Avg price 93Brand share 37Review moat 75Quality gap 24
**Avg price**
**Great****$22.03**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.76–$50.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****496.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$45K**
$45K/yr · 143K searches
**Growth**
**Bad****-55.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st louis blues is a $45K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st louis blues market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#954**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**13%**
- AMERICAN NEEDLE47% - Northwest14% - SOAR8% - Rico Industries8% - Legends Never Die5% - Masterpieces4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/st-louis-blues/trend)
## **Top st louis blues search terms**
- **st louis blues**69K/yr-49.5%0.5% conv. - **st. louis blues**18K/yr-55.8%0.1% conv. - **stl blues**15K/yr-55.3%0.6% conv. - **saint louis blues**6K/yr-64.6%0.0% conv. - **st louis blues gifts**7K/yr+65.1%1.5% conv. - **blues hockey**10K/yr-72.6%0.6% conv. - **st louis blues merch**8K/yr-76.9%0.8% conv. - **st louis blues apparel**6K/yr-82.3%0.0% conv. - **blues hockey merch**5K/yr-81.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/st-louis-blues/search-terms)
## **Top st louis blues products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE St. Louis Blues Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Royal (23020A-SLB-CRRY)**AMERICAN NEEDLE**$37.48**4.7★100 rev](https://www.amazon.com/dp/B0CK7JYJ86) [2**AMERICAN NEEDLE St. Louis Blues Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-SLB)**AMERICAN NEEDLE**$29.64**4.7★2,427 rev](https://www.amazon.com/dp/B00GNHB9VI) [3**Northwest Officially Licensed St. Louis Blues NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves**Northwest**$27.35**4.5★261 rev](https://www.amazon.com/dp/B0CDND6TWC) [4**Legends Never Die St. Louis Blues Stanley Cup Champion 2018-19 Collectible | Framed Photo Collage Wall Art Dcor - 12 x 15**Legends Never Die**$50.93**4.9★99 rev](https://www.amazon.com/dp/B07T1DXT4M) [5**Northwest NHL St. Louis Blues Zone Read Beach Towel Cotton Polyester Blend Lightweight Bath Pool Swim Travel Fan Gear 30 x 60 Inch**Northwest**$19.40**4.6★2,395 rev](https://www.amazon.com/dp/B01E0OKYSE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOCKJAR Funny Hockey Socks - Perfect Gifts for Men & Boys - Field Sport Socks - Christmas Stocking Stuffers Cool Stuff For Boys Guys Dad**SOCKJAR**$9.76**146 rev10mo ago](https://www.amazon.com/dp/B0FGJXHXKX) [**St. Louis Blues NHL Officially Licensed Short Sleeve Performance Polo Floral Large**Blue 84**$23.73**53 rev1y ago](https://www.amazon.com/dp/B0DT3V5G8X) [**Simple Modern Officially Licensed NHL St. Louis Blues 30 oz Tumbler with Flip Lid and Straws | Hockey Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | St. Louis Blues**Simple Modern**$34.86**247 rev1y ago](https://www.amazon.com/dp/B0DK5WYBMX) [**SOAR NHL LED Ambience Light Box: Elevate Your Space with Officially Licensed Wall Dcor St. Louis Blues**SOAR**$10.24**83 rev2y ago](https://www.amazon.com/dp/B0CZSC2QYK) [**Rico Industries NHL Hockey St. Louis Blues Royal Speckle 12oz Laser Engraved Campfire Mug**Rico Industries**$17.56**270 rev2y ago](https://www.amazon.com/dp/B0CMXZB6QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest St. Louis Blues 30 x 60 inch Beach Towel Puzzle Design**Northwest**$13.37**4.3★**▲ 422%**](https://www.amazon.com/dp/B0BC2BXZ8C) [**St. Louis Blues NHL Officially Licensed Short Sleeve Performance Polo Floral Large**Blue 84**$23.73**4.3★**▲ 347%**](https://www.amazon.com/dp/B0DT3V5G8X) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)**Calhoun**$25.54**4.5★**▲ 300%**](https://www.amazon.com/dp/B08TGJPNDB) [**SOAR NHL LED Ambience Light Box: Elevate Your Space with Officially Licensed Wall Dcor St. Louis Blues**SOAR**$10.24**4.6★**▲ 230%**](https://www.amazon.com/dp/B0CZSC2QYK) [**AMERICAN NEEDLE St. Louis Blues Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-SLB)**AMERICAN NEEDLE**$29.64**4.7★**▲ 149%**](https://www.amazon.com/dp/B00GNHB9VI)
**~~View all trending →~~**
## **What buyers say about st louis blues**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Good fit”*
**Value For Money**18%
*“Great value”*
**Quality-Overall**14%
*“Good quality cards”*
**Gifting Purpose**9%
*“Cute gift”*
**Color**9%
*“Very colorful”*
**Fun/Entertainment Experience**9%
*“So fun”*
**Weight Heavy**9%
*“Nice heavy mug”*
**Advertised Vs Actual Product**5%
*“Item is exactly as described”*
**Thickness**5%
*“is a good thickness”*
### **What buyers complain about **
**Size-Overall**50%
*“Little small”*
**Thin**25%
*“Thin”*
**Durability**25%
*“ruined after one use”*
### **Top return reasons **
**Size-Overall**39%
**Color**11%
**Assembly/Installation**11%
**Length**8%
**Feet Fit**6%
**Material Quality**6%
**Value For Money**6%
**Shape/Style**6%
**Advertised Vs Actual Product**6%
**Shoulder Fit**3%
## **Common questions**
- **Is st louis blues profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the st louis blues niche?**
- 13 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in st louis blues?**
- Top complaints mined from reviews: Size-Overall, Thin, Durability. The return rate is 1.5%.
- **When does demand for st louis blues peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
- **What does it cost to enter the st louis blues niche?**
- Listings span $9.76–$50.93; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.
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