---
title: "St Louis Blues Shirt — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/st-louis-blues-shirt"
last_updated: "2026-08-05T23:59:24.407Z"
locale: en
meta:
description: "Niche score 29/100 · $15K/yr market · 53K searches/yr · $51.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $15K/yr market · 53K searches/yr · $51.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Louis Blues Shirt — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **st louis blues shirt**
**Skip it**
Soft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 7Competition 36Returns 53Price range 73Avg price 93Brand share 25Review moat 94Quality gap 20
**Review moat**
**Great****116.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$51.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$19.03–$129.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 53K searches
**Growth**
**Bad****-75.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, st louis blues shirt is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st louis blues shirt market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$38K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#30,560**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**6%**
- Mitchell & Ness49% - St. Louis Blues15% - Calhoun10% - AMERICAN NEEDLE10% - Fanatics6% - Blue 844% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -75.1% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/st-louis-blues-shirt/trend)
## **Top st louis blues shirt search terms**
- **st louis blues shirt**12K/yr-50.6%0.3% conv. - **st louis blues jersey**12K/yr-70.2%0.3% conv. - **stl blues shirt**4K/yr-69.9%0.8% conv. - **st louis blues hoodie**12K/yr-91.9%0.0% conv. - **st louis blues sweatshirt**13K/yr-92.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/st-louis-blues-shirt/search-terms)
## **Top st louis blues shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)**Mitchell & Ness**$128.27**5.0★1 rev](https://www.amazon.com/dp/B0DSWPWHRW) [2**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)**Mitchell & Ness**$127.23**5.0★1 rev](https://www.amazon.com/dp/B0DSWLKQLX) [3**Fanatics Youth St. Louis Blues Home Breakaway Jersey Size L/XL Ages 12-18 Years NHL Licensed Hockey Jersey**Fanatics**$56.97**4.5★10 rev](https://www.amazon.com/dp/B0CYXK7KWP) [4**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)**Calhoun**$25.54**4.5★338 rev](https://www.amazon.com/dp/B08TGJPNDB) [5**AMERICAN NEEDLE St. Louis Blues Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Royal (23020A-SLB-CRRY)**AMERICAN NEEDLE**$37.48**4.7★100 rev](https://www.amazon.com/dp/B0CK7JYJ86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St. Louis Blues Power Play NHL Officially Licensed Performance Polo Shirt**St. Louis Blues**$34.81**3 rev8mo ago](https://www.amazon.com/dp/B0G11DGH9K) [**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)**Mitchell & Ness**$128.27**1 rev1y ago](https://www.amazon.com/dp/B0DSWPWHRW) [**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)**Mitchell & Ness**$127.23**1 rev1y ago](https://www.amazon.com/dp/B0DSWLKQLX) [**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha X-Large Regular Regular Blue)**Mitchell & Ness**$129.95**1 rev1y ago](https://www.amazon.com/dp/B0DSWNH1XC) [**St. Louis Blues Icon Officially Licensed T-Shirt**St. Louis Blues**$27.95**3 rev1y ago](https://www.amazon.com/dp/B0DMZRMLRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)**Mitchell & Ness**$127.23**5.0★**▲ 522%**](https://www.amazon.com/dp/B0DSWLKQLX) [**Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)**Mitchell & Ness**$128.27**5.0★**▲ 520%**](https://www.amazon.com/dp/B0DSWPWHRW) [**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)**Calhoun**$25.54**4.5★**▲ 237%**](https://www.amazon.com/dp/B08TGJPNDB) [**St. Louis Blues Icon Officially Licensed T-Shirt**St. Louis Blues**$27.95**3.9★**▲ 168%**](https://www.amazon.com/dp/B0DMZRMLRV) [**St. Louis Blues Power Play NHL Officially Licensed Performance Polo Shirt**St. Louis Blues**$34.81**5.0★**▲ 101%**](https://www.amazon.com/dp/B0G11DGH9K)
**~~View all trending →~~**
## **What buyers say about st louis blues shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**50%
*“Fits well”*
**Quality-Overall**33%
*“Very nice and we made”*
**Thickness**17%
*“is a good thickness”*
### **Top return reasons **
**Size-Overall**57%
**Length**11%
**Color**9%
**Material Quality**9%
**Shape/Style**9%
**Shoulder Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is st louis blues shirt profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the st louis blues shirt niche?**
- 8 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
- **When does demand for st louis blues shirt peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the st louis blues shirt niche?**
- Listings span $19.03–$129.95; the average listing price is $51.27 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.
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