---
title: "Squid Industries — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/squid-industries"
last_updated: "2026-08-11T20:48:59.988Z"
locale: en
meta:
description: "Niche score 47/100 · $102K/yr market · 207K searches/yr · $51.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $102K/yr market · 207K searches/yr · $51.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Industries — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **squid industries**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 12Competition 78Returns 78Price range 66Avg price 93Brand share 29Review moat 85Quality gap 48
**Avg price**
**Great****$51.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****302.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.99–$137.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$102K**
$102K/yr · 207K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, squid industries is a $102K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid industries market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,234**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **37%**
- **Out of stock**
- **23.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 83%
**Open market**
**9%**
- Nabalis56% - Squid Industries14% - Niaspi8% - Yeelong7% - KEEDAS3% - P-Line3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/squid-industries/trend)
## **Top squid industries search terms**
- **nabalis**79K/yr-11.8%1.3% conv. - **squid industries**24K/yr+0.4%0.5% conv. - **squiddy balisong**20K/yr-24.0%1.3% conv. - **nabalis vulp**13K/yr-16.5%0.8% conv. - **nabalis canyon**12K/yr-15.6%2.9% conv. - **nabalis balisong**19K/yr-43.4%1.3% conv. - **squiddy**10K/yr-15.7%0.9% conv. - **vulp**10K/yr-14.7%0.4% conv. - **squid industries balisong**13K/yr-45.1%0.9% conv. - **squid industries butterfly knife trainer**4K/yr+105.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/squid-industries/search-terms)
## **Top squid industries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer**Nabalis**$40.08**4.5★201 rev](https://www.amazon.com/dp/B0F8VP8TZN) [2**Squid Industries Plastic Squiddy Trainer Lightweight and Rounded Edge Safe Flipping Practice Tool for Beginners**Squid Industries**$55.55**4.4★3 rev](https://www.amazon.com/dp/B0C44JZ6NL) [3**Niaspi 3Pcs 16G Double Ball Staple Surface Piercing Barbell G23 Titanium 8-14mm Surface Barbell Externally Threaded Surface Piercing Jewelry (12mm)**Niaspi**$10.24**4.1★47 rev](https://www.amazon.com/dp/B0D5GKGVPJ) [4**Nabalis Cheese Butterfly Knife Balisong Trainer 7075 Aluminum 420C Blade Material Teflon-Coated Public-Friendly Metal Trainer**Nabalis**$74.58**4.7★87 rev](https://www.amazon.com/dp/B0D987BLBQ) [5**Nabalis Canyon Balisong Trainer Butterfly Knife Balisong With Stainless Steel Handle & Blade Balisong Trainer Unsharpened for Practicing Flipping Blunt Practice No Edge Tool**Nabalis**$39.99**4.7★227 rev](https://www.amazon.com/dp/B0CS9K3L6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer**Nabalis**$46.07**201 rev2mo ago](https://www.amazon.com/dp/B0H2D9GDH3) [**Nabalis Crescent -Balisong Trainer Butterfly Knife**Nabalis**$75.93**5 rev4mo ago](https://www.amazon.com/dp/B0GT514TLP) [**Nabalis x Seongbae Cat Trainer Butterfly Knife Balisong Channel Design Teflon Coated 7075 Aluminum Lightweight Balanced and Fun**Nabalis**$74.56**9 rev8mo ago](https://www.amazon.com/dp/B0FZKM85BH) [**Nabalis G10 Spaner Ultra-Butterfly Knife Balisong Trainer - Folding Knife Unsharpened - for Practicing Flipping Blunt Practice No Edge Tool Lightweight Ball Bearing CNC Durable Crowbar Tool**Nabalis**$25.63**5 rev9mo ago](https://www.amazon.com/dp/B0FXZTRQ8B) [**Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer**Nabalis**$45.98**201 rev10mo ago](https://www.amazon.com/dp/B0FQ9Q8BBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOERICA 6 Pcs 14G Clicker Belly Button Ring for Women 316L Surgical Steel Butterfly Snake Evil Eye Heart CZ Opal Dangle Belly Button Rings Simple Reverse Navel Rings Body Belly Piercing Jewelry S 1**JOERICA**$16.91**4.1★**▲ 179%**](https://www.amazon.com/dp/B0BYN76RHZ) [**Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer**Nabalis**$46.07**4.5★**▲ 179%**](https://www.amazon.com/dp/B0H2D9GDH3) [**D.Bella 16G Surgical Steel Nose Septum Horseshoe Hoop Eyebrow Lip Navel Belly Nipple Piercing Ring 10mm Helix Tragus Daith Rook Earrings w Replacement Spikes**D.Bella**$7.99**4.3★**▲ 179%**](https://www.amazon.com/dp/B07KQ1FXZS) [**Nabalis Crescent -Balisong Trainer Butterfly Knife**Nabalis**$75.93**4.8★**▲ 179%**](https://www.amazon.com/dp/B0GT514TLP) [**Yeelong 12mm Belly Button Rings Surgical Steel Belly Rings Diamond Belly Piercing Navel Rings for Women**Yeelong**$10.18**4.4★**▲ 178%**](https://www.amazon.com/dp/B089W8JKR9)
**~~View all trending →~~**
## **What buyers say about squid industries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazing quality”*
**Value For Money**16%
*“Cheap price”*
**Suitability Beginner**6%
*“This is definitely beginner-friendly”*
**Weight Light**5%
*“It is the perfect weight”*
**Soft Feel**5%
*“feels buttery smooth and is perfect”*
**Durability**5%
*“Super durable and super easy to hold”*
**Fun/Entertainment Experience**4%
*“super fun i have had it for the bast 2 months”*
**Grip**4%
*“the grip is pretty good”*
**Noise Level**3%
*“makes the most satisfying noise”*
**Advertised Vs Actual Product**3%
*“Better than I expected”*
### **What buyers complain about **
**Durability**15%
*“Broke the first day”*
**Quality-Overall**12%
*“low quality, hard to unclasp”*
**Size-Overall**9%
*“To small”*
**Weight Heavy**5%
*“Heavy and bulky”*
**Noise Level**4%
*“Very loud”*
**Value For Money**4%
*“$20 for this toy is crazy”*
**Defective Material/Parts**4%
*“also the tool it was broken so I had to use my fingers”*
**Grip**3%
*“i cant catch the handle even if slow”*
**Weight Light**2%
*“To lightweight”*
**Sharpness**2%
*“Not sharp so good for practice”*
### **Top return reasons **
**Size-Overall**16%
**Defective Material/Parts**14%
**Functionality-Overall**8%
**Weight Heavy**6%
**Durability**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Value For Money**4%
**Handle Quality**3%
## **Common questions**
- **Is squid industries profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 41 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the squid industries niche?**
- 13 brands and 21 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in squid industries?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
- **When does demand for squid industries peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the squid industries niche?**
- Listings span $7.99–$137.55; the average listing price is $51.53 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.
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