---
title: "Squat Machine — $894K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/squat-machine"
last_updated: "2026-07-21T18:45:38.232Z"
locale: en
meta:
description: "Niche score 46/100 · $894K/yr market · 1.4M searches/yr · $103.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $894K/yr market · 1.4M searches/yr · $103.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squat Machine — $894K/yr Amazon US Niche (2026) - Flapen"
---
# **squat machine**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 76Growth 43Conversion 8Competition 20Returns 91Price range 11Avg price 74Brand share 20Review moat 27Quality gap 78
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$894K**
$894K/yr · 1.4M searches
**Avg price**
**Good****$103.33**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,776.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$47.11–$542.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, squat machine is a $894K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squat machine market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.5M**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**5%**
- MERACH55% - VZYTV24% - Sunny Health & Fitness6% - JELENS4% - NEWBULIG3% - OLIXIS3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/squat-machine/trend)
## **Top squat machine search terms**
- **squat machine**598K/yr-12.2%0.6% conv. - **squat**113K/yr+335.7%0.0% conv. - **deep squat machine**151K/yr+50.2%1.1% conv. - **squat machine for women**181K/yr-48.6%0.7% conv. - **deep squat machine for women**65K/yr+82.6%1.0% conv. - **merach deep squat machine**98K/yr-9.0%1.7% conv. - **squat machine for home**15K/yr+46.1%0.4% conv. - **squatter pro exercise machine**9K/yr+67.3%1.9% conv. - **merach squat machine**27K/yr-31.6%1.5% conv. - **squats**17K/yr-5.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/squat-machine/search-terms)
## **Top squat machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$179K30%$268K40%$358K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)**MERACH**$69.51**4.3★1,337 rev](https://www.amazon.com/dp/B0FJFY3JXY) [2**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**3.8★117 rev](https://www.amazon.com/dp/B0FJ8ZY4XS) [3**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★1,337 rev](https://www.amazon.com/dp/B0FYG1V9RS) [4**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)**MERACH**$80.80**4.3★1,337 rev](https://www.amazon.com/dp/B0DFCDQCW8) [5**Sunny Health & Fitness Smart Upright Row-N-Ride Exerciser Squat Assist Trainer for Glutes Workout with Adjustable Resistance Easy Setup & Foldable Glute & Leg Exercise Machine- NO. 077S**Sunny Health & Fitness**$86.26**4.5★44,222 rev](https://www.amazon.com/dp/B074B3B22G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**24 rev2mo ago](https://www.amazon.com/dp/B0GZ2DH4QL) [**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**16 rev2mo ago](https://www.amazon.com/dp/B0GZ2RSJPS) [**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**1,337 rev8mo ago](https://www.amazon.com/dp/B0FYG1V9RS) [**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**117 rev9mo ago](https://www.amazon.com/dp/B0FJ8ZY4XS) [**3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity**HOMGIM**$67.27**40 rev11mo ago](https://www.amazon.com/dp/B0FKTCW72H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**4.1★**▲ 175%**](https://www.amazon.com/dp/B0GZ2RSJPS) [**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**3.8★**▲ 174%**](https://www.amazon.com/dp/B0GZ2DH4QL) [**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★**▲ 162%**](https://www.amazon.com/dp/B0FYG1V9RS) [**JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)**JELENS**$542.17**4.2★**▲ 93%**](https://www.amazon.com/dp/B0F12PQ5QW) [**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(White)**MERACH**$74.31**4.3★**▲ 77%**](https://www.amazon.com/dp/B0FJFTKH4L)
**~~View all trending →~~**
## **What buyers say about squat machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Gets easier as you go”*
**Exercise/Sports Suitability**15%
*“Good workout”*
**Value For Money**12%
*“Great price”*
**Quality-Overall**10%
*“Great quality”*
**Efficiency**5%
*“incredibly effective little guy”*
**Storage Capacity**4%
*“Easy to store away”*
**Adjustability/Rotatability/Reclining**4%
*“and adjustable”*
**Advertised Vs Actual Product**3%
*“Works as said”*
**Assembly/Installation**3%
*“The assembly was easy”*
**Size-Overall**3%
*“The size is great”*
### **What buyers complain about **
**Assembly/Installation**13%
*“Assembly- absurd”*
**Quality-Overall**8%
*“spray paint it the build quality is so poor”*
**Pain Relief-Overall**7%
*“Bruised my tailbone”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions are bad”*
**Functionality-Overall**6%
*“Computer doesnt work”*
**Size-Overall**5%
*“there are two screws that are too short”*
**Value For Money**5%
*“Just saw it cheaper”*
**Mounting**4%
*“I had one small mfgr defect with one of the holes a bolt screws into not being properly tapped”*
**Ease Of Use**3%
*“Difficult to use”*
**Exercise/Sports Suitability**3%
*“Workout effective was not there”*
### **Top return reasons **
**Defective Material/Parts**14%
**Functionality-Overall**12%
**Advertised Vs Actual Product**11%
**Assembly/Installation**9%
**Size-Overall**8%
**Comfort-Overall**7%
**Ease Of Use**4%
**Value For Money**4%
**Balance/Stability**4%
**Exercise/Sports Suitability**4%
## **Common questions**
- **Is squat machine profitable to sell on Amazon United States?**
- The niche generates $894K/yr across 14 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the squat machine niche?**
- 8 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in squat machine?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Pain Relief-Overall. The return rate is 1.2%.
- **When does demand for squat machine peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the squat machine niche?**
- Listings span $47.11–$542.17; the average listing price is $103.33 (sweet spot $15–$100). The average incumbent carries 3,776 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 64 [**swim belt**](https://flapen.com/research/us/sports-outdoors/swim-belt)$291K/yr+177.3%**Worth a look**- 64 [**argentina jersey 2026 world cup**](https://flapen.com/research/us/sports-outdoors/argentina-jersey-2026-world-cup)$82K/yr>1,000%**Worth a look**- 64 [**slingshot**](https://flapen.com/research/us/sports-outdoors/slingshot)$3.5M/yr+36.6%**Launch it**- 64 [**resistance bands for working out**](https://flapen.com/research/us/sports-outdoors/resistance-bands-for-working-out)$20.3M/yr-2.0%**Worth a look**- 65 [**germany soccer jersey**](https://flapen.com/research/us/sports-outdoors/germany-soccer-jersey)$182K/yr>1,000%**Worth a look**- 65 [**swim bar**](https://flapen.com/research/us/sports-outdoors/swim-bar)$34K/yr+304.9%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)