---
title: "Squash Racket — $717K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/squash-racket"
last_updated: "2026-08-07T17:21:59.973Z"
locale: en
meta:
description: "Niche score 51/100 · $717K/yr market · 306K searches/yr · $67.93 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $717K/yr market · 306K searches/yr · $67.93 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squash Racket — $717K/yr Amazon US Niche (2026) - Flapen"
---
# **squash racket**
**Worth a look**
Shows low returns (1.2%), but soft demand (-18.2% this quarter) keeps it on the watch list.
Market size 69Growth 16Conversion 43Competition 41Returns 91Price range 56Avg price 87Brand share 27Review moat 64Quality gap 55
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$67.93**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$717K**
$717K/yr · 306K searches
**Review moat**
**Good****939.66**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.34–$157.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, squash racket is a $717K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squash racket market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$849K–$1.0M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 91%
**Open market**
**8%**
- HEAD64% - Penn14% - Python Racquetball4% - Harrow3% - Dunlop Sports3% - Seenelling3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/squash-racket/trend)
## **Top squash racket search terms**
- **racquetball racket**85K/yr-22.1%3.2% conv. - **squash racket**83K/yr-17.7%1.4% conv. - **racquetball rackets**35K/yr-19.4%3.2% conv. - **racketball ball racket**25K/yr-24.5%2.5% conv. - **racquetball racquet**12K/yr-9.7%2.3% conv. - **squash racquet**11K/yr-17.3%1.7% conv. - **racquetball set**7K/yr-2.7%2.2% conv. - **squash racquets**9K/yr-17.3%0.8% conv. - **racquetball racket set of 2**4K/yr+48.8%3.5% conv. - **gearbox racquetball racquet**4K/yr+28.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/squash-racket/search-terms)
## **Top squash racket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36K10%$72K15%$107K20%$143K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEAD Laser Black & Blue Pre-Strung Racquetball Racquet**HEAD**$56.14**3.9★76 rev](https://www.amazon.com/dp/B087DX19QH) [2**Penn Racquetballs (Pack of 12) Blue**Penn**$21.65**4.8★5,059 rev](https://www.amazon.com/dp/B0006Q3QO0) [3**HEAD CPS Heat Racquetball Racquet**HEAD**$24.62**4.5★319 rev](https://www.amazon.com/dp/B08HSTHXXT) [4**Head 2025 Extreme 145 Squash Racquet (212085)**HEAD**$90.66**4.4★191 rev](https://www.amazon.com/dp/B0DQKKC2YX) [5**Head Extreme 135 Squash Racquet (212065)**HEAD**$100.22**4.4★191 rev](https://www.amazon.com/dp/B0DQKJZ4DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Head 2025 Extreme 145 Squash Racquet (212085)**HEAD**$90.66**191 rev1y ago](https://www.amazon.com/dp/B0DQKKC2YX) [**Head Extreme 135 Squash Racquet (212065)**HEAD**$100.22**191 rev1y ago](https://www.amazon.com/dp/B0DQKJZ4DJ) [**Head Extreme 120 Squash Racquet (212055)**HEAD**$109.64**191 rev1y ago](https://www.amazon.com/dp/B0DQKHDFN3) [**Gearbox GB50 Racquetball 2-Player Kit Includes 2 GB50 Racquets and 3-Pack Blue Racquetballs Ideal for Beginner and Recreational Players**Gearbox**$86.84**18 rev1y ago](https://www.amazon.com/dp/B0FDN3HZ5F) [**Seenelling 2 Pack Beginner Squash Racquet Set Includes 2 Racquets with Racket Bags 2 Anti Fog Goggles with Cases and 2 Blue Dot Squash Ball for Beginners Training Recreational Play(Black White)**Seenelling**$85.24**18 rev1y ago](https://www.amazon.com/dp/B0F17XLQ7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harrow Sports Storm 145 Squash Racquet for Beginners | Enhanced Power & Precision | Carbon-Graphite Composition | Lightweight at 145 g | Squash Racquet in Black and Maroon**Harrow**$88.34**0.0★**▲ 195%**](https://www.amazon.com/dp/B0CS3XT8GY) [**Head Extreme 120 Squash Racquet (212055)**HEAD**$109.64**4.4★**▲ 142%**](https://www.amazon.com/dp/B0DQKHDFN3) [**HEAD Xtreme Soft Tennis Racquet Overgrip 3-Pack Black**HEAD**$6.34**4.5★**▲ 140%**](https://www.amazon.com/dp/B001OTC4K0) [**Penn Racquetballs (Pack of 12) Blue**Penn**$21.65**4.8★**▲ 100%**](https://www.amazon.com/dp/B0006Q3QO0) [**Head 2025 Extreme 145 Squash Racquet (212085)**HEAD**$90.66**4.4★**▲ 98%**](https://www.amazon.com/dp/B0DQKKC2YX)
**~~View all trending →~~**
## **What buyers say about squash racket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Affordable quality”*
**Value For Money**14%
*“Good value”*
**Durability**11%
*“Durable”*
**Grip**9%
*“Comfortable grip”*
**Suitability Beginner**8%
*“Perfect for beginners”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Fun/Entertainment Experience**5%
*“Great Bounce and Fun for More Than One Use”*
**Ease Of Use**2%
*“Light and handy”*
**Color**2%
*“can never go wrong with black”*
**Weight Light**2%
*“Great racket right weight”*
### **What buyers complain about **
**Durability**27%
*“Just after playing within 4 minutes the ball cracked open”*
**Quality-Overall**17%
*“Cheap and bad”*
**Strap/String Quality**10%
*“two strings broke”*
**Adhesion/Stickiness**8%
*“Doesn't stick”*
**Value For Money**7%
*“I expected this price level to be cheaply made to cut cost and all”*
**Handle Quality**5%
*“poor finishing on handle”*
**Weight Light**4%
*“Feels lighter than 165”*
**Advertised Vs Actual Product**4%
*“Dishonest shipping listed”*
**Grip**3%
*“the grip feels cheap”*
**Color**2%
*“black color not so much”*
### **Top return reasons **
**Size-Overall**20%
**Grip**11%
**Value For Money**11%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Weight Heavy**6%
**Strap/String Quality**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Weight Light**3%
## **Common questions**
- **Is squash racket profitable to sell on Amazon United States?**
- The niche generates $717K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the squash racket niche?**
- 12 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in squash racket?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 1.2%.
- **When does demand for squash racket peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the squash racket niche?**
- Listings span $6.34–$157.19; the average listing price is $67.93 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.
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