---
title: "Spurs — $654K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/spurs"
last_updated: "2026-08-11T17:40:36.829Z"
locale: en
meta:
description: "Niche score 64/100 · $654K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $654K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spurs — $654K/yr Amazon US Niche (2026) - Flapen"
---
# **spurs**
**Worth a look**
Shows demand growing +306.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 100Conversion 10Competition 64Returns 84Price range 90Avg price 95Brand share 32Review moat 74Quality gap 37
**Growth**
**Incredible****+306.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$35.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.39–$97.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****540**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$654K**
$654K/yr · 2.2M searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, spurs is a $654K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spurs market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$448K–$538K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#3,216**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 79%
**Open market**
**11%**
- Outerstuff28% - 500 LEVEL26% - San Antonio Spurs16% - Lnrueg13% - WILSON3% - Junk Food3% - Open — no brand owns it (10 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +306.7% search growth over the last 90 days.
200K150KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/spurs/trend)
## **Top spurs search terms**
- **spurs**936K/yr+321.9%0.1% conv. - **spurs shirt**290K/yr+768.2%0.4% conv. - **san antonio spurs**303K/yr+280.9%0.2% conv. - **spur**251K/yr+353.7%0.0% conv. - **spurs merch**57K/yr+307.0%0.2% conv. - **san antonio spurs shirt**36K/yr+520.5%0.4% conv. - **san antonio spurs merchandise**23K/yr+585.5%0.2% conv. - **espuelas para caballos para hombre**66K/yr-14.1%0.1% conv. - **san antonio spurs shirts**15K/yr+580.9%0.4% conv. - **spurs for cowboy boots**77K/yr-44.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/spurs/search-terms)
## **Top spurs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$52K12%$78K16%$105K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lnrueg 2 Pcs Western Spurs Cowboy Boot Spurs with Turnable Gear Antique Copper and Brass Design with Engraved Trims Retro Low Carbon Steel Horse Spurs (White)**Lnrueg**$44.10**3.9★17 rev](https://www.amazon.com/dp/B0FJKVRDQH) [2**500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)**500 LEVEL**$35.57**4.8★14 rev](https://www.amazon.com/dp/B0GZJ32PCJ) [3**Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 14 16 Regular Black)**Outerstuff**$88.39**4.8★60 rev](https://www.amazon.com/dp/B0DM6SVC3S) [4**Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black City Edition Swingman Jersey (US Numeric 14 16 Regular Black)**Outerstuff**$97.76**5.0★10 rev](https://www.amazon.com/dp/B0GXGN7KVF) [5**Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 10 12 Regular Black)**Outerstuff**$89.30**4.8★60 rev](https://www.amazon.com/dp/B0DM6V1TKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NBA 2026 Western Conference Finals Spurs Next Level T-Shirt Men Black Small**San Antonio Spurs**$21.83**39 rev2mo ago](https://www.amazon.com/dp/B0H2BMQFHT) [**Ultra Game NBA Official Mens Super Soft Supreme T-Shirt - Unisex San Antonio Spurs Black Small**Ultra Game**$22.77**18,685 rev2mo ago](https://www.amazon.com/dp/B01LZ0BHQ2) [**500 LEVEL San Antonio Spurs Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)**500 LEVEL**$42.69**0 rev2mo ago](https://www.amazon.com/dp/B0GZLV5PVR) [**500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)**500 LEVEL**$35.57**14 rev2mo ago](https://www.amazon.com/dp/B0GZJ32PCJ) [**500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black X-Large)**500 LEVEL**$35.57**14 rev2mo ago](https://www.amazon.com/dp/B0GZJ2HL7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black X-Large)**500 LEVEL**$35.57**4.8★**▲ 26%**](https://www.amazon.com/dp/B0GZJ2HL7D) [**Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black City Edition Swingman Jersey (US Numeric 14 16 Regular Black)**Outerstuff**$97.76**5.0★**▲ 25%**](https://www.amazon.com/dp/B0GXGN7KVF) [**500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)**500 LEVEL**$35.57**4.8★**▲ 25%**](https://www.amazon.com/dp/B0GZJ32PCJ) [**500 LEVEL Victor Wembanyama San Antonio Spurs Shirt for Women - Victor Wembanyama San Antonio Spurs Silhouette (Heather Gray Medium)**500 LEVEL**$36.78**0.0★**▲ 25%**](https://www.amazon.com/dp/B0FBT9P77B) [**500 LEVEL Victor Wembanyama & Stephon Castle San Antonio Spurs Step Brothers Shirt (Black Large)**500 LEVEL**$35.81**3.5★**▲ 25%**](https://www.amazon.com/dp/B0GPZN42LP)
**~~View all trending →~~**
## **What buyers say about spurs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality”*
**Size-Overall**25%
*“Fit perfect”*
**Comfort-Overall**8%
*“Comfortable”*
**Material Quality**7%
*“Material,fits comfortably”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Soft Feel**4%
*“Very soft”*
**Value For Money**3%
*“excellent value for the money”*
**Gifting Purpose**3%
*“Was a perfect gift for the hubby”*
**Color**3%
*“color is black not like a gray black”*
**Design-Overall**2%
*“The design is cool”*
### **What buyers complain about **
**Size-Overall**36%
*“the fit was a bit tight”*
**Quality-Overall**17%
*“Cheap shirt”*
**Print Quality**9%
*“Print on the t shirt was ok did have some fading on edges of print”*
**Value For Money**4%
*“Over priced”*
**Drying Time**4%
*“do not dry”*
**Shrinkage Resistance**2%
*“Shrinks”*
**Color**2%
*“Black no fit”*
**Advertised Vs Actual Product**2%
*“I wasn't too terribly impressed with the graphics”*
**Wrinkles**2%
*“Shrinks a little”*
### **Top return reasons **
**Size-Overall**65%
**Length**6%
**Chest Fit**4%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Width**3%
**Value For Money**2%
**Color**1%
**Sleeve Fit**1%
**Waist Fit**1%
## **Common questions**
- **Is spurs profitable to sell on Amazon United States?**
- The niche generates $654K/yr across 42 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +306.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the spurs niche?**
- 16 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in spurs?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 1.6%.
- **When does demand for spurs peak?**
- Demand peaks in May–Jun; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the spurs niche?**
- Listings span $9.39–$97.76; the average listing price is $35.87 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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