---
title: "Southern University Jaguars Apparel — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/southern-university-jaguars-apparel"
last_updated: "2026-08-07T12:10:39.967Z"
locale: en
meta:
description: "Niche score 42/100 · $23K/yr market · 119K searches/yr · $28.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $23K/yr market · 119K searches/yr · $28.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Southern University Jaguars Apparel — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **southern university jaguars apparel**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 42Conversion 9Competition 51Returns 37Price range 75Avg price 95Brand share 36Review moat 89Quality gap 58
**Avg price**
**Incredible****$28.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****211.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.06–$123.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, southern university jaguars apparel is a $23K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **southern university jaguars apparel market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#45,369**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**13%**
- LOGOVISION29% - Elite Authentics26% - Dungeon Forward16% - Desert Cactus8% - Pro Standard4% - College Flags & Banners Co.4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +14.0% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/southern-university-jaguars-apparel/trend)
## **Top southern university jaguars apparel search terms**
- **southern university apparel**22K/yr+98.9%0.9% conv. - **southern university**15K/yr+60.4%0.6% conv. - **southern university shirt**11K/yr+132.1%0.6% conv. - **southern university jaguars apparel**59K/yr-78.0%0.5% conv. - **southern university jersey**6K/yr+128.7%0.0% conv. - **southern university jaguars t-shirts**4K/yr-82.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/southern-university-jaguars-apparel/search-terms)
## **Top southern university jaguars apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southern University Official State Shape Unisex Adult T Shirt Southern University Large**LOGOVISION**$18.42**4.4★327 rev](https://www.amazon.com/dp/B09WVTJM2B) [2**Elite Authentics Southern Jaguars Arch Over Officially Licensed Adjustable Baseball Hat White**Elite Authentics**$22.10**4.4★13 rev](https://www.amazon.com/dp/B0CS7SLWR1) [3**Southern Jaguars Vintage 90s Retro White Comfort Colors Adult Heavyweight T-Shirt**Elite Authentics**$25.01**4.6★3 rev](https://www.amazon.com/dp/B0DXNBQZQL) [4**Southern University - SU - T-Shirt Men Black X-Large**Dungeon Forward**$26.22**4.4★7 rev](https://www.amazon.com/dp/B0DYGKG6RC) [5**Southern Jaguars HBCU Retro Officially Licensed T-Shirt**Elite Authentics**$22.66**4.5★44 rev](https://www.amazon.com/dp/B0CVW8QJLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Proformance Home NCAA Southern Jaguars Endzone Ultra Soft Tailgate Throw**Proformance Home**$30.01**89 rev1w ago](https://www.amazon.com/dp/B0FH38QZNV) [**Southern University - SU - Sweatshirt Adult Unisex White Large**Dungeon Forward**$36.88**6 rev5mo ago](https://www.amazon.com/dp/B0GKJ56NZZ) [**Southern University - SU HBCU Auntie T-Shirt**Dungeon Forward**$26.08**0 rev11mo ago](https://www.amazon.com/dp/B0FN5W9P7G) [**Southern University - SU HBCU Mother T-Shirt**Dungeon Forward**$26.73**0 rev11mo ago](https://www.amazon.com/dp/B0FN5X396L) [**Southern University - SU HBCU Father T-Shirt**Dungeon Forward**$18.81**1 rev11mo ago](https://www.amazon.com/dp/B0FN68CC2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Southern University - SU HBCU Mother T-Shirt**Dungeon Forward**$26.73**0.0★**▲ 205%**](https://www.amazon.com/dp/B0FN5X396L) [**JoyGirl Pleated Tennis Skirt for Women with Shorts High Waisted Golf Skort Mini Skirt Workout Athletic Skorts Skirts with Pockets (Blue X-Large)**JoyGirl**$26.65**4.5★**▲ 193%**](https://www.amazon.com/dp/B0C48ZGX11) [**Southern University - SU HBCU Father T-Shirt**Dungeon Forward**$18.81**2.0★**▲ 180%**](https://www.amazon.com/dp/B0FN68CC2L) [**Southern University - SU HBCU Auntie T-Shirt**Dungeon Forward**$26.08**0.0★**▲ 174%**](https://www.amazon.com/dp/B0FN5W9P7G) [**Pro Standard Womens Southern University Classic Essentials Short Sleeve Boxy Tee University Blue XL**Pro Standard**$42.20**3.6★**▲ 170%**](https://www.amazon.com/dp/B0F79Y5GX4)
**~~View all trending →~~**
## **What buyers say about southern university jaguars apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Weight Light**25%
*“Nice weight”*
**Size-Overall**25%
*“the fit was as expected”*
### **What buyers complain about **
**Ease Of Cleaning**100%
*“Dirty”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**22%
**Color**8%
**Length**5%
**Material Quality**5%
**Thin**4%
**Shape/Style**3%
**Value For Money**3%
**Thickness**3%
**Warmth**1%
## **Common questions**
- **Is southern university jaguars apparel profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the southern university jaguars apparel niche?**
- 11 brands and 9 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in southern university jaguars apparel?**
- Top complaints mined from reviews: Ease Of Cleaning. The return rate is 4.0%.
- **When does demand for southern university jaguars apparel peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the southern university jaguars apparel niche?**
- Listings span $10.06–$123.42; the average listing price is $28.32 (sweet spot $15–$100). The average incumbent carries 212 reviews — the moat a new listing must climb.
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