---
title: "Soto — $141K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/soto"
last_updated: "2026-08-06T13:52:44.205Z"
locale: en
meta:
description: "Niche score 37/100 · $141K/yr market · 79K searches/yr · $66.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $141K/yr market · 79K searches/yr · $66.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soto — $141K/yr Amazon US Niche (2026) - Flapen"
---
# **soto**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 38Conversion 34Competition 0Returns 97Price range 95Avg price 87Brand share 0Review moat 49Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$47.38–$82.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$66.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,616.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$141K**
$141K/yr · 79K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, soto is a $141K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soto market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$100K–$133K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- SOTO95% - MSR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/soto/trend)
## **Top soto search terms**
- **soto windmaster**30K/yr+34.0%3.4% conv. - **soto**27K/yr-11.2%0.0% conv. - **soto stove**18K/yr+0.6%0.7% conv. - **soto windmaster stove**4K/yr+26.3%3.5% conv. - **(soto)**11/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/soto/search-terms)
## **Top soto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$28K40%$56K60%$85K80%$113K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included**SOTO**$68.70**4.8★1,697 rev](https://www.amazon.com/dp/B07R7BZCB3) [2**SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove**SOTO**$58.95**4.6★208 rev](https://www.amazon.com/dp/B07YCVXWQY) [3**MSR PocketRocket 2 Ultralight Camping and Backpacking Stove**MSR**$47.38**4.8★4,271 rev](https://www.amazon.com/dp/B01N5O7551) [4**SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range**SOTO**$75.52**4.6★883 rev](https://www.amazon.com/dp/B09WCZ6SBL) [5**SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove**SOTO**$82.32**4.4★1,023 rev](https://www.amazon.com/dp/B01B36TM58)
### **Newest**
by launch date
[**SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range**SOTO**$75.52**883 rev4y ago](https://www.amazon.com/dp/B09WCZ6SBL) [**SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove**SOTO**$58.95**208 rev7y ago](https://www.amazon.com/dp/B07YCVXWQY) [**SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included**SOTO**$68.70**1,697 rev7y ago](https://www.amazon.com/dp/B07R7BZCB3) [**SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove**SOTO**$82.32**1,023 rev10y ago](https://www.amazon.com/dp/B01B36TM58) [**MSR PocketRocket 2 Ultralight Camping and Backpacking Stove**MSR**$47.38**4,271 rev16y ago](https://www.amazon.com/dp/B01N5O7551)
### **Trending**
90-day click momentum
[**SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included**SOTO**$68.70**4.8★**— 5%**](https://www.amazon.com/dp/B07R7BZCB3) [**MSR PocketRocket 2 Ultralight Camping and Backpacking Stove**MSR**$47.38**4.8★**— 3%**](https://www.amazon.com/dp/B01N5O7551) [**SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove**SOTO**$58.95**4.6★**— 6%**](https://www.amazon.com/dp/B07YCVXWQY) [**SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range**SOTO**$75.52**4.6★**▼ 27%**](https://www.amazon.com/dp/B09WCZ6SBL) [**SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove**SOTO**$82.32**4.4★**▼ 31%**](https://www.amazon.com/dp/B01B36TM58)
## **What buyers say about soto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“It is well made”*
**Compactness**16%
*“Great, compact stove”*
**Advertised Vs Actual Product**11%
*“As described”*
**Storage Capacity**6%
*“Backpacking essential”*
**Durability**6%
*“durable”*
**Grilling**6%
*“I was surprised how well this stove perform”*
**Suitable For Outdoor**6%
*“Makes the outdoors even better”*
**Portability**4%
*“My new FAVORITE backpacking / camping stove”*
**Weight Light**3%
*“super light”*
**Value For Money**3%
*“Good deal”*
### **What buyers complain about **
**Size-Overall**38%
*“Very small”*
**Ignition**17%
*“It will not stay at a constant flame unless its full blast”*
**Burner Issues**8%
*“It will not stay at a constant flame unless its full blast”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**15%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Durability**5%
**Leak-Proof**5%
**Burner Issues**5%
**Weight Light**5%
**Add-Ons/Attachments**5%
## **Common questions**
- **Is soto profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 5 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the soto niche?**
- 2 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in soto?**
- Top complaints mined from reviews: Size-Overall, Ignition, Burner Issues. The return rate is 0.7%.
- **When does demand for soto peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soto niche?**
- Listings span $47.38–$82.32; the average listing price is $66.57 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.
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