---
title: "Softy Volleyball — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/softy-volleyball"
last_updated: "2026-08-07T01:20:42.760Z"
locale: en
meta:
description: "Niche score 52/100 · $1.6M/yr market · 646K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.6M/yr market · 646K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softy Volleyball — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **softy volleyball**
**Worth a look**
Shows a sweet-spot price point ($30.05 avg), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Market size 87Growth 19Conversion 79Competition 15Returns 90Price range 95Avg price 95Brand share 24Review moat 64Quality gap 22
**Avg price**
**Incredible****$30.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.09–$66.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 646K searches
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****920.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, softy volleyball is a $1.6M/yr Amazon United States market (646K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softy volleyball market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**5%**
- Safe Sport Gear33% - AceVernine33% - Noetifex12% - U Scored Sports6% - Molten6% - WILSON4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -11.8% search growth over the last 90 days.
25K15KSpike '25Black Friday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/softy-volleyball/trend)
## **Top softy volleyball search terms**
- **soft volleyball**115K/yr-0.8%4.1% conv. - **indoor volleyball**138K/yr-21.8%4.4% conv. - **softy volleyball**86K/yr-1.3%11.8% conv. - **silent volleyball**72K/yr-25.9%2.7% conv. - **soft volleyball for indoor practice**52K/yr-13.8%8.1% conv. - **volleyball soft**19K/yr+12.7%1.3% conv. - **volleyball indoor**17K/yr+7.0%1.2% conv. - **soft touch volleyball**14K/yr+11.8%1.6% conv. - **soft indoor volleyball**22K/yr-16.5%6.2% conv. - **indoor volleyballs**15K/yr-10.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/softy-volleyball/search-terms)
## **Top softy volleyball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$156K20%$312K30%$467K40%$623K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AceVernine Soft Indoor Volleyballs for Practicing Inside House and Yard Safe and Silent Volleyball for Girls Boys Kids Youth Beginners Training Back to School Easter Gifts (Pink Size 5)**AceVernine**$26.71**4.7★284 rev](https://www.amazon.com/dp/B0DS272R4P) [2**Safe Sport Gear Softy Volleyball - Super Soft Designed for Pain-Free Play - Awesome Kids Indoor Ball with a Realistic Feel and Bounce - Perfect Ball for House (Softy Volleyball Teal)**Safe Sport Gear**$29.65**4.7★1,658 rev](https://www.amazon.com/dp/B0DZJTR88J) [3**In The House Soft Indoor Volleyball for Girls (Ages 3+) Realistic Feel and Bounce Home Training Ball for Indoor Play - Bring VBall Practice Home - Great Gift for any Volleyball Player**U Scored Sports**$26.82**4.6★278 rev](https://www.amazon.com/dp/B0F5K1BPLG) [4**Noetifex Soft Volleyball-Super Soft Fabric Light Volleyball for Indoor Practice Safe and Quiet Kids Youth Beginners House Yard Training Practice Games(Deflated)**Noetifex**$21.42**4.5★81 rev](https://www.amazon.com/dp/B0FWD8TGP6) [5**Molten Official NORCECA Volleyball**Molten**$66.51**4.6★3,113 rev](https://www.amazon.com/dp/B0035GO7UU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AceVernine Soft Indoor Volleyballs for Practicing Inside House and Yard Safe and Silent Volleyball for Girls Boys Kids Youth Beginners Training Back to School Easter Gifts (Pink Size 5)**AceVernine**$26.71**284 rev6mo ago](https://www.amazon.com/dp/B0DS272R4P) [**Noetifex Soft Volleyball-Super Soft Fabric Light Volleyball for Indoor Practice Safe and Quiet Kids Youth Beginners House Yard Training Practice Games(Deflated)**Noetifex**$21.42**81 rev9mo ago](https://www.amazon.com/dp/B0FWD8TGP6) [**Noetifex Soft Volleyball-Super Soft Fabric Light Volleyball for Indoor Practice Safe and Quiet Kids Youth Beginners House Yard Training Practice Games(Deflated)**Noetifex**$20.09**165 rev12mo ago](https://www.amazon.com/dp/B0FKMLFY2L) [**Noetifex Soft Volleyball-Super Soft Fabric Light Volleyball for Indoor Practice Safe and Quiet Kids Youth Beginners House Yard Training Practice Games(Deflated)**Noetifex**$21.55**169 rev12mo ago](https://www.amazon.com/dp/B0FKGKWNRF) [**In The House Soft Indoor Volleyball for Girls (Ages 3+) Realistic Feel and Bounce Home Training Ball for Indoor Play - Bring VBall Practice Home - Great Gift for any Volleyball Player**U Scored Sports**$26.82**278 rev1y ago](https://www.amazon.com/dp/B0F5K1BPLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molten Official NORCECA Volleyball**Molten**$66.51**4.6★**▲ 224%**](https://www.amazon.com/dp/B0035GO7UU) [**Tachikara SV5WSC Volleyball Official Size & Weight for Competition Recreation & Training Reduces Hand Fatigue & Improves Grip & Control**Tachikara**$40.85**4.7★**▲ 213%**](https://www.amazon.com/dp/B00099YZNU) [**WILSON Pro Tour Indoor Volleyball - Multicolor Official Size**WILSON**$21.31**4.7★**▲ 110%**](https://www.amazon.com/dp/B0DCF35KNB) [**Noetifex Soft Volleyball-Super Soft Fabric Light Volleyball for Indoor Practice Safe and Quiet Kids Youth Beginners House Yard Training Practice Games(Deflated)**Noetifex**$21.42**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FWD8TGP6) [**AceVernine Soft Indoor Volleyballs for Practicing Inside House and Yard Safe and Silent Volleyball for Girls Boys Kids Youth Beginners Training Back to School Easter Gifts (Pink Size 5)**AceVernine**$26.71**4.7★**▲ 55%**](https://www.amazon.com/dp/B0DS272R4P)
**~~View all trending →~~**
## **What buyers say about softy volleyball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitable For Indoor**19%
*“Perfect for indoor”*
**Soft Feel**18%
*“Its very soft as advertised”*
**Quality-Overall**10%
*“well-made product”*
**Fun/Entertainment Experience**5%
*“Fun for kids”*
**Noise Level**5%
*“Very little noise”*
**Value For Money**4%
*“Best money I have ever spent”*
**Exercise/Sports Suitability**4%
*“Great for practicing”*
**Inflation/Deflation**4%
*“was so easy to inflate in like 10 seconds”*
**Suitability Beginner**4%
*“Great for starters”*
**Color**3%
*“Great colors available”*
### **What buyers complain about **
**Noise Level**21%
*“Its loud and hard”*
**Inflation/Deflation**10%
*“it cannot be inflated”*
**Size-Overall**6%
*“Smaller than we thought”*
**Quality-Overall**6%
*“Cheap”*
**Durability**6%
*“This ball didn't last a week”*
**Hard Feel**6%
*“It is harder than the regular one”*
**Defective Material/Parts**4%
*“Slight defect”*
**Ease Of Cleaning**3%
*“it was always dirty”*
**Flatness**2%
*“flat within 10min”*
**Weight Heavy**2%
*“Harder and heavier than expected”*
### **Top return reasons **
**Inflation/Deflation**21%
**Material Quality**9%
**Functionality-Overall**8%
**Leak-Proof**7%
**Size-Overall**6%
**Hard Feel**5%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Soft Feel**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is softy volleyball profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the softy volleyball niche?**
- 8 brands and 20 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in softy volleyball?**
- Top complaints mined from reviews: Noise Level, Inflation/Deflation, Size-Overall. The return rate is 1.3%.
- **When does demand for softy volleyball peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the softy volleyball niche?**
- Listings span $20.09–$66.51; the average listing price is $30.05 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.
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