---
title: "Softball — $5.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/softball"
last_updated: "2026-08-07T01:04:28.496Z"
locale: en
meta:
description: "Niche score 62/100 · $5.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $5.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softball — $5.7M/yr Amazon US Niche (2026) - Flapen"
---
# **softball**
**Worth a look**
Shows a $5.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 23Conversion 33Competition 80Returns 91Price range 29Avg price 90Brand share 78Review moat 62Quality gap 23
**Market size**
**Incredible****$5.7M**
$5.7M/yr · 3.6M searches
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$58.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,039.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$6.46–$298.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, softball is a $5.7M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$4.7M–$5.9M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**57%**
Top 20: 89%
**Top-5 click share**
**35%**
Top 20: 68%
**Open market**
**39%**
- Rawlings24% - GoSports14% - Franklin Sports10% - Sonwyoung6% - Thin Air Brands4% - PPeen4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/softball/trend)
## **Top softball search terms**
- **softball**1.4M/yr-7.9%1.4% conv. - **softball gifts**612K/yr+71.5%0.6% conv. - **softballs**240K/yr+2.1%2.3% conv. - **softball accessories**193K/yr-18.0%0.3% conv. - **softball stuff**222K/yr-22.0%0.2% conv. - **softball gifts for girls**246K/yr-23.1%0.7% conv. - **softball accessories for girls**130K/yr-46.1%0.5% conv. - **softball gear**98K/yr-35.0%0.2% conv. - **softball gift**55K/yr+58.1%0.8% conv. - **12 inch softballs**41K/yr+39.3%2.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/softball/search-terms)
## **Top softball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$171K6%$342K9%$512K12%$683K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count**Rawlings**$106.94**5.0★44 rev](https://www.amazon.com/dp/B0FQKW3D4L) [2**GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults**GoSports**$14.51**4.6★5,885 rev](https://www.amazon.com/dp/B07X2Z38G9) [3**Franklin Sports Practice Softballs - Youth Softballs Great for Kids and Girls Fastpitch Players - Official Size + Weight Softball - Perfect for Practice - 12 Yellow - 4 Pack**Franklin Sports**$22.12**4.7★5,093 rev](https://www.amazon.com/dp/B00C7HYVJA) [4**Thin Air Brands The Anywhere Ball Baseball/Softball Foam Training Ball (12 Pack)**Thin Air Brands**$35.15**4.5★1,102 rev](https://www.amazon.com/dp/B00GWYK28I) [5**Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch**PPeen**$9.93**4.6★293 rev](https://www.amazon.com/dp/B0FCLJLJM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tnnaiko Kids Polarized Sunglasses for Boys & Girls Youth Baseball Softball Cycling Sports Sunglasses UV Protection Ages 3-12**Tnnaiko**$8.66**164 rev5mo ago](https://www.amazon.com/dp/B0GL8286RY) [**VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom**VULETO**$13.84**138 rev10mo ago](https://www.amazon.com/dp/B0FSKTF5G8) [**Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count**Rawlings**$106.94**44 rev10mo ago](https://www.amazon.com/dp/B0FQKW3D4L) [**Rawlings | Official NFHS Pro Leather Dream Seam Fastpitch Softballs | C12RYLNF | 12 | 12 Count**Rawlings**$105.55**32 rev10mo ago](https://www.amazon.com/dp/B0FQL43RZ5) [**Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch**PPeen**$9.93**293 rev1y ago](https://www.amazon.com/dp/B0FCLJLJM1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tnnaiko Kids Polarized Sunglasses for Boys & Girls Youth Baseball Softball Cycling Sports Sunglasses UV Protection Ages 3-12**Tnnaiko**$8.66**4.7★**▲ 85%**](https://www.amazon.com/dp/B0GL8286RY) [**Sonwyoung 20 Pack Sports Practice Softball with Mesh Bag Official Size and Weight Slowpitch Softball Unmarked Leather Covered Fastpitch Ball Training Ball for Training(12 Inch)**Sonwyoung**$74.87**4.1★**▲ 78%**](https://www.amazon.com/dp/B0D31FJ13L) [**GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics**GoSports**$19.58**4.8★**▲ 74%**](https://www.amazon.com/dp/B07RJZLQY7) [**Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count**Rawlings**$106.94**5.0★**▲ 68%**](https://www.amazon.com/dp/B0FQKW3D4L) [**Miss Chipmunk Softball Bracelet for Girls Teen Women 14K Gold Plated Infinity Charm Link Bracelet Sports Accessories Jewelry Gifts for Lovers Players Team Coach(Softball Gold)**Miss Chipmunk**$12.74**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DYV2HJK9)
**~~View all trending →~~**
## **What buyers say about softball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great Quality Glasses”*
**Size-Overall**12%
*“I loved the size”*
**Color**9%
*“Colors are vibrant”*
**Value For Money**9%
*“Worth the money”*
**Durability**6%
*“The material is durable, and its size and weight are true to size”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Exercise/Sports Suitability**4%
*“These have been perfect for giving him some good exercise while also letting me practice throwing”*
**Comfort-Overall**3%
*“are very comfortable”*
**Gifting Purpose**3%
*“Cute gift”*
**Suitability Beginner**2%
*“which makes them feel more beginner-friendly”*
### **What buyers complain about **
**Size-Overall**18%
*“Way to small”*
**Quality-Overall**16%
*“Bad quality”*
**Durability**10%
*“one has already tore”*
**Value For Money**5%
*“Was a little hesitant with the price”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Color**3%
*“the colors are not vibrant”*
**Thickness**3%
*“Too thin”*
**Product Condition**3%
*“The Product came like it was used”*
**Strength**3%
*“Very delicate”*
**Zipper Quality**2%
*“The zipper came off the first time my chold used it”*
### **Top return reasons **
**Size-Overall**59%
**Weight Heavy**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Hard Feel**3%
**Color**2%
**Quality-Overall**2%
**Soft Feel**2%
**Material Quality**2%
**Thin**1%
## **Common questions**
- **Is softball profitable to sell on Amazon United States?**
- The niche generates $5.7M/yr across 54 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the softball niche?**
- 34 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in softball?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for softball peak?**
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the softball niche?**
- Listings span $6.46–$298.79; the average listing price is $58.66 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.
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