---
title: "Softball Squishy — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/softball-squishy"
last_updated: "2026-08-11T17:39:24.071Z"
locale: en
meta:
description: "Niche score 59/100 · $37K/yr market · 78K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $37K/yr market · 78K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softball Squishy — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **softball squishy**
**Worth a look**
Shows demand growing +207.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 98Conversion 34Competition 53Returns 85Price range 75Avg price 81Brand share 77Review moat 92Quality gap 37
**Growth**
**Incredible****+207.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****159.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.43**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.11–$35.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 78K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, softball squishy is a $37K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball squishy market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$52K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#931**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**36%**
- Thin Air Brands19% - Shappy16% - Seenelling9% - Hxezoc9% - Arrowbash5% - Blulu5%
## **Demand**
Weekly Amazon search volume, last 10 weeks — +207.1% search growth over the last 90 days.
4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/softball-squishy/trend)
## **Top softball squishy search terms**
- **softball squishy**36K/yr+269.9%1.5% conv. - **softball fidget**6K/yr+327.8%0.7% conv. - **softball squishies**5K/yr+545.4%1.5% conv. - **softball stress balls**8K/yr+96.9%4.4% conv. - **softball squishy toy**5K/yr+275.1%1.4% conv. - **squishy softball**7K/yr+92.3%2.4% conv. - **softball needoh**5K/yr+97.8%0.4% conv. - **mini softballs**7K/yr+58.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/softball-squishy/search-terms)
## **Top softball squishy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thin Air Brands The Anywhere Ball Baseball/Softball Foam Training Ball (12 Pack)**Thin Air Brands**$35.15**4.5★1,102 rev](https://www.amazon.com/dp/B00GWYK28I) [2**Shappy 12 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger**Shappy**$24.72**2.0★1 rev](https://www.amazon.com/dp/B0G1MHRHX5) [3**20 Pieces Mini Softball Stress Balls Softball Foam Sports Balls Small Squeeze Anxiety Bulk Toy Ball for Kids Softball Birthday Party School Carnival Party Supplies (Yellow)**Hxezoc**$10.90**4.7★56 rev](https://www.amazon.com/dp/B0D5GS37Y5) [4**Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies**Seenelling**$34.06**4.6★3 rev](https://www.amazon.com/dp/B0GTVLT192) [5**Blulu 30 Pieces Mini Softball Stress Balls with Motivational Quotes Baseball Party Favors Sport Squeeze Foam Balls Yellow Baseball Fidget Toys for Anxiety Relief Birthday Gift Carnival Party Supplies**Blulu**$18.76**4.7★13 rev](https://www.amazon.com/dp/B0F62WD1LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Softball Fidget Ball Toy 3D Printed Twisty Fidget Egg Stress Relief Desk Fidget Relieve Anxiety Fidget Ball Sensory Puzzle Easter Basket Stuffers and Desk Toy for Teens Kids Adults (Softball)**Aousin**$8.56**5 rev1mo ago](https://www.amazon.com/dp/B0H38L3837) [**Shappy 6 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger**Shappy**$16.40**0 rev2mo ago](https://www.amazon.com/dp/B0H112Z6TN) [**Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies**Seenelling**$34.06**3 rev4mo ago](https://www.amazon.com/dp/B0GTVLT192) [**Seenelling 20 Pcs Softball Party Favors Turtle Stress Ball Softball Team Gifts Mini Resin Emotional Inspirational Sports Support Gift Squeeze Ball for Birthday Party Favors Team Players Fan Coworkers**Seenelling**$13.52**1 rev4mo ago](https://www.amazon.com/dp/B0GR9QNCZV) [**Wettarn 25 Sets Softball Gifts Positive Stress Balls with Support Boxes for Softball Senior Night Party Favors Sport Team Goodie Bag Stuffers Fillers Turtle Desk Decor**Wettarn**$22.15**2 rev4mo ago](https://www.amazon.com/dp/B0GR52Y8N5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shappy 6 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger**Shappy**$16.40**0.0★**▲ 45%**](https://www.amazon.com/dp/B0H112Z6TN) [**Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies**Seenelling**$34.06**4.6★**▲ 45%**](https://www.amazon.com/dp/B0GTVLT192) [**Softball Fidget Ball Toy 3D Printed Twisty Fidget Egg Stress Relief Desk Fidget Relieve Anxiety Fidget Ball Sensory Puzzle Easter Basket Stuffers and Desk Toy for Teens Kids Adults (Softball)**Aousin**$8.56**4.0★**▲ 45%**](https://www.amazon.com/dp/B0H38L3837) [**Seenelling 20 Pcs Softball Party Favors Turtle Stress Ball Softball Team Gifts Mini Resin Emotional Inspirational Sports Support Gift Squeeze Ball for Birthday Party Favors Team Players Fan Coworkers**Seenelling**$13.52**5.0★**▲ 44%**](https://www.amazon.com/dp/B0GR9QNCZV) [**Aurora Adorable Palm Pals Shortstop Soft Ball Stuffed Animal - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - Yellow 5 Inches**Aurora**$12.22**4.8★**▲ 38%**](https://www.amazon.com/dp/B0FB5KM4YZ)
**~~View all trending →~~**
## **What buyers say about softball squishy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Well-made and arrived as advertised”*
**Gifting Purpose**16%
*“Gift bag surprise”*
**Size-Overall**13%
*“I loved the size”*
**Advertised Vs Actual Product**11%
*“Just as described”*
**Soft Feel**7%
*“An extremely smooth experience”*
**Fun/Entertainment Experience**6%
*“the Kids will love them”*
**Suitability Beginner**5%
*“Perfect for youngsters getting into baseball”*
**Durability**5%
*“Cute and durable”*
**Value For Money**4%
*“a great valve for the money”*
**Collectibles**2%
*“So cute, my granddaughter loves it she has other collections too”*
### **What buyers complain about **
**Size-Overall**73%
*“Very small”*
**Hard Feel**8%
*“Half of them are hard not squishy at all”*
**Smell**8%
**Advertised Vs Actual Product**4%
*“the word softball should not be in the description”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**11%
**Soft Feel**9%
**Hard Feel**6%
**Material Quality**4%
**Value For Money**2%
**Quality-Overall**2%
**Functionality-Overall**1%
**Color**1%
**Smell**1%
## **Common questions**
- **Is softball squishy profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +207.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the softball squishy niche?**
- 23 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in softball squishy?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Smell. The return rate is 1.5%.
- **What does it cost to enter the softball squishy niche?**
- Listings span $8.11–$35.15; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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