---
title: "Soft Frisbee — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/soft-frisbee"
last_updated: "2026-08-06T22:03:27.702Z"
locale: en
meta:
description: "Niche score 54/100 · $52K/yr market · 70K searches/yr · $14.33 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $52K/yr market · 70K searches/yr · $14.33 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soft Frisbee — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **soft frisbee**
**Worth a look**
Shows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.
Market size 13Growth 62Conversion 60Competition 40Returns 92Price range 66Avg price 69Brand share 61Review moat 25Quality gap 75
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.33**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.87–$32.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+38.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,038.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$52K**
$52K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, soft frisbee is a $52K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft frisbee market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$72K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**27%**
- Funsparks22% - Refresh Sports20% - SUHEEUS10% - Toysmith9% - Chuckit!8% - JEEFUD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/soft-frisbee/trend)
## **Top soft frisbee search terms**
- **soft frisbee**30K/yr+60.5%4.4% conv. - **soft frisbees for kids**20K/yr+22.8%6.0% conv. - **fabric frisbee**5K/yr+62.4%2.5% conv. - **frisbee soft**4K/yr+52.4%3.8% conv. - **cloth frisbee**3K/yr+45.6%1.8% conv. - **indoor frisbee**5K/yr-25.8%4.3% conv. - **soft frisbees**3K/yr-10.9%3.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/soft-frisbee/search-terms)
## **Top soft frisbee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funsparks Easy Disk Red Small - Soft Catch Flying Disc - Indoors or Outdoors for Kids Beginners or Advanced Ultimate Flying Disc Players - Kids and Adults - Improves Hand Eye Coordination and Focus**Funsparks**$13.04**4.5★1,316 rev](https://www.amazon.com/dp/B01BH8OWLQ) [2**Soft Disc Flying Toy - Doesnt Hurt to Catch - Flying Disc For All Ages - Easy to Use Summer Gift Friisbee For Kids -Outdoor Gifts for Boys & Girls 3 4 5 6 7 8 9 10 11 12 13+ Birthday Gifts**Refresh Sports**$13.88**4.4★366 rev](https://www.amazon.com/dp/B0D82N4SW3) [3**Kids Flying Disc Soft Silicone Colorful 6 Pack Bulk Outdoor Game Disk Flyer for Kindergarten Teaching Small Durable Foam Disc for Birthday Summer Beach Pool Party Favor DIY Drawing Plate**SUHEEUS**$12.92**4.4★1,093 rev](https://www.amazon.com/dp/B01IJB09JI) [4**Toysmith Mini Beamo 16 Flying Hoop - Soft Catch Flying Disk - Color may vary**Toysmith**$18.02**4.8★918 rev](https://www.amazon.com/dp/B00BJ6096E) [5**JEEFUD Flying Disc for Kids Adults 11 inch Flying Ring 3 Pack Beach Backyard Sports Play Soft Discs Sport Outdoor Toy Gift for 4+ Year Old Boys Girls Family (3PCS (BluePink&Turquoise))**JEEFUD**$13.61**4.0★474 rev](https://www.amazon.com/dp/B0CQXPQKTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOONI 8 Hand-Crocheted Cotton Flying Disc Soft Handmade Frisbee Toy for Safe Indoor - Outdoor Backyard Play**BOONI**$9.93**28 rev4mo ago](https://www.amazon.com/dp/B0GSDGC99H) [**Bifeaw 3 Packs Nylon Interactive Dog Flying Disc - Floating Dog Toys for Aggressive chewers - Water Toys for Dogs (Blue and Yellow)**Bifeaw**$9.96**151 rev6mo ago](https://www.amazon.com/dp/B0GD5PK321) [**Soft Flying Disc for Kids - Best Girl Toys Age 4 & Up - Engaging Toy for 7 Year Old Girl Birthday Gifts - Summer Toys for Girls All Ages - Fun Sports Toy & Party Favors & Outdoor Toys Age 6-8**Refresh Sports**$13.92**366 rev1y ago](https://www.amazon.com/dp/B0DTJJ3DT1) [**Prinxse 11-inch Flying Ring 3-piece Set. A Sports Game for Beach Backyard Park and pet Interaction. Suitable for Soft Flying Discs the Best Outdoor Throwing Toy.**Prinxse**$9.96**52 rev1y ago](https://www.amazon.com/dp/B0F7RDJRXW) [**Soft Flying Disc for Kids: Easy To Use Beach Disc - Durable Design Floats On Water! Beach Toys Pool Toys & Frisbbee for Adults Outdoor Fun Pool Toy - Boy Gifts & Girls Ages 5 6 7 8 9 10 11 12 13 14**Refresh Sports**$13.88**366 rev1y ago](https://www.amazon.com/dp/B0D824R338)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BOONI 8 Hand-Crocheted Cotton Flying Disc Soft Handmade Frisbee Toy for Safe Indoor - Outdoor Backyard Play**BOONI**$9.93**4.3★**▲ 140%**](https://www.amazon.com/dp/B0GSDGC99H) [**Prinxse 11-inch Flying Ring 3-piece Set. A Sports Game for Beach Backyard Park and pet Interaction. Suitable for Soft Flying Discs the Best Outdoor Throwing Toy.**Prinxse**$9.96**3.9★**▲ 76%**](https://www.amazon.com/dp/B0F7RDJRXW) [**Funsparks Easy Disk Red Small - Soft Catch Flying Disc - Indoors or Outdoors for Kids Beginners or Advanced Ultimate Flying Disc Players - Kids and Adults - Improves Hand Eye Coordination and Focus**Funsparks**$13.04**4.5★**▲ 69%**](https://www.amazon.com/dp/B01BH8OWLQ) [**JA-RU Soft Flying Disc Toy (2 Discs Assorted Colors) 12 Inch Flying Rings for Kids | Outdoor Recess Toys | Swimming Pool & Beach Sports Games | Party Favors. 1031-2p**JA-RU**$16.30**4.1★**▲ 61%**](https://www.amazon.com/dp/B08BJC7JKC) [**Bifeaw 3 Packs Nylon Interactive Dog Flying Disc - Floating Dog Toys for Aggressive chewers - Water Toys for Dogs (Blue and Yellow)**Bifeaw**$9.96**3.7★**▲ 58%**](https://www.amazon.com/dp/B0GD5PK321)
**~~View all trending →~~**
## **What buyers say about soft frisbee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“Excellent fun”*
**Pet Friendly**11%
*“Dog approved”*
**Durability**9%
*“The durable material holds up well after repeated use”*
**Soft Feel**8%
*“Soft and easy to use”*
**Ease Of Use**6%
*“Ease of use”*
**Weight Light**6%
*“Nice and LIghtweight”*
**Quality-Overall**4%
*“Good quality”*
**Value For Money**4%
*“Decent price”*
**Color**3%
*“bright colors”*
**Size-Overall**2%
*“Nice size”*
### **What buyers complain about **
**Durability**29%
*“Did not last”*
**Quality-Overall**11%
*“Bad quality”*
**Functionality-Overall**6%
*“Not the intended purpose”*
**Strength**4%
*“Not the sturdiest”*
**Hard Feel**4%
*“Not as soft as I imagined”*
**Size-Overall**4%
*“with that size it didnt go to well”*
**Material Quality**3%
*“Material flimsy”*
**Value For Money**3%
*“These are way overpriced for what are”*
**Ease Of Chewing/Swallowing**2%
*“NOT for aggressive chewers”*
**Thickness**2%
*“The edges feel oddly thin and sharp”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**12%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Hard Feel**5%
**Durability**4%
**Quality-Overall**4%
**Value For Money**3%
**Strength**2%
**Color**2%
## **Common questions**
- **Is soft frisbee profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the soft frisbee niche?**
- 15 brands and 44 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in soft frisbee?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- **When does demand for soft frisbee peak?**
- Demand peaks in Apr; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the soft frisbee niche?**
- Listings span $5.87–$32.42; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 4,038 reviews — the moat a new listing must climb.
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