---
title: "Soccer — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/soccer"
last_updated: "2026-08-06T17:17:15.727Z"
locale: en
meta:
description: "Niche score 62/100 · $2.8M/yr market · 4.0M searches/yr · $38.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.8M/yr market · 4.0M searches/yr · $38.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Soccer — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **soccer**
**Launch it**
A $2.8M/yr market growing +11.3% this quarter with returns at 2.3% — clears our launch bar.
Market size 96Growth 39Conversion 22Competition 77Returns 67Price range 33Avg price 95Brand share 85Review moat 35Quality gap 50
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 4.0M searches
**Avg price**
**Incredible****$38.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,961.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.57–$265.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soccer is a $2.8M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soccer market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$3.1M–$3.8M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**126**
**Top-5 brand share**
**50%**
Top 20: 85%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**45%**
- YOREPEK14% - adidas12% - SKLZ10% - GHB7% - Amazon Basics6% - ZVD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/soccer/trend)
## **Top soccer search terms**
- **soccer training equipment**638K/yr+14.4%1.0% conv. - **soccer gifts**550K/yr-0.7%0.7% conv. - **soccer stuff**318K/yr+5.7%0.2% conv. - **socce**153K/yr+74.1%0.0% conv. - **soccer gifts for boys 8-12**254K/yr+13.0%1.6% conv. - **soccer training**214K/yr+23.5%0.9% conv. - **soccer accessories**196K/yr+16.1%0.2% conv. - **soccer equipment**180K/yr+10.2%0.4% conv. - **soccer games**136K/yr+68.8%0.1% conv. - **soccer toys**158K/yr+38.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/soccer/search-terms)
## **Top soccer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$111K8%$222K12%$332K16%$443K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOREPEK Soccer Backpack Soccer Bag with Ball Holder and Shoe Compartment**YOREPEK**$17.59**4.7★2,088 rev](https://www.amazon.com/dp/B0BGLKFNDX) [2**adidas Starlancer Club Soccer Ball 1 Pack**adidas**$16.53**4.5★10,025 rev](https://www.amazon.com/dp/B0C1XKQZRZ) [3**SKLZ Star-Kick Hands-Free Adjustable Solo Soccer Trainer - Fits Ball Sizes 3 4 and 5 (Volt)**SKLZ**$13.27**4.5★8,806 rev](https://www.amazon.com/dp/B07T3J76KQ) [4**SKLZ Star-Kick Hands-Free Adjustable Solo Soccer Trainer - Fits Ball Sizes 3 4 and 5 (Black)**SKLZ**$14.62**4.5★8,806 rev](https://www.amazon.com/dp/B000A1FCNY) [5**Soccer Training Mat with QR Code Video Tutorials Non-Slip High-Density Footwork Practice Mat for Athletes & Players Professional Ball Control & Dribbling Equipment for Home & Gym Durable Soccer Gift.**ZVD**$33.55**4.1★430 rev](https://www.amazon.com/dp/B0DB71N1DW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Starlancer Club Soccer Ball 1 Pack**adidas**$16.53**10,025 rev1mo ago](https://www.amazon.com/dp/B0C1XKQZRZ) [**Zocomi Initial Soccer Necklace Gifts for Boys Men Soccer Accessories Stuff Drip Stuffers Letter J Pendant Cuban Chain Jewelry Graduation Grad Gifts for Him Toddler Teen Teenage Kids Age 8-12 Black**Zocomi**$11.76**11 rev3mo ago](https://www.amazon.com/dp/B0GXSLS2SB) [**HOPERAN 126FT Soccer Goal for Backyard Outdoor Training Equipment for Kids Teens Adults Sturdy Metal Frame Soccer Net with Target Net Shooting Target & 12 Training Cones Easy Assembly**HOPERAN**$138.20**10 rev3mo ago](https://www.amazon.com/dp/B0GX1HQ5R6) [**FIFA World Cup 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product Surprise Unboxing Soccer Collectible Sports Toy for Boys Ages 3+**ZURU BALLERS**$18.56**438 rev6mo ago](https://www.amazon.com/dp/B0FJJ9KFBC) [**Amazon Basics Portable Pop Up Soccer Goal Net for Backyard Practice Training with Carrying Bag 4 x 3 Set of 2 Black**Amazon Basics**$27.02**211 rev10mo ago](https://www.amazon.com/dp/B0DP411K8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOPERAN 126FT Soccer Goal for Backyard Outdoor Training Equipment for Kids Teens Adults Sturdy Metal Frame Soccer Net with Target Net Shooting Target & 12 Training Cones Easy Assembly**HOPERAN**$138.20**5.0★**▲ 194%**](https://www.amazon.com/dp/B0GX1HQ5R6) [**Zocomi Initial Soccer Necklace Gifts for Boys Men Soccer Accessories Stuff Drip Stuffers Letter J Pendant Cuban Chain Jewelry Graduation Grad Gifts for Him Toddler Teen Teenage Kids Age 8-12 Black**Zocomi**$11.76**4.8★**▲ 192%**](https://www.amazon.com/dp/B0GXSLS2SB) [**Amazon Basics Portable Pop Up Soccer Goal Net for Backyard Practice Training with Carrying Bag 4 x 3 Set of 2 Black**Amazon Basics**$27.02**4.5★**▲ 172%**](https://www.amazon.com/dp/B0DP411K8P) [**SKLZ Star-Kick Hands-Free Adjustable Solo Soccer Trainer - Fits Ball Sizes 3 4 and 5 (Volt)**SKLZ**$13.27**4.5★**▲ 163%**](https://www.amazon.com/dp/B07T3J76KQ) [**Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult**SWOOC**$148.10**4.1★**▲ 156%**](https://www.amazon.com/dp/B08F1YCX1W)
**~~View all trending →~~**
## **What buyers say about soccer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Fun/Entertainment Experience**12%
*“Family fun”*
**Size-Overall**10%
*“Fit great”*
**Value For Money**9%
*“worth every penny”*
**Exercise/Sports Suitability**4%
*“Great for training”*
**Durability**4%
*“Nice & Durable”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Brightness/Shine/Glow**3%
*“for the grandkids it is bright”*
**Gifting Purpose**2%
*“a surprise gift”*
### **What buyers complain about **
**Durability**15%
*“Fell apart in”*
**Quality-Overall**10%
*“Bad quality”*
**Size-Overall**8%
*“Runs VERY small”*
**Value For Money**5%
*“It is a bit pricey”*
**Strength**5%
*“Not very sturdy”*
**Inflation/Deflation**4%
*“Deflated”*
**Functionality-Overall**4%
*“The code in the box did not work”*
**Advertised Vs Actual Product**3%
*“Misleading pictures”*
**Material Quality**3%
*“Cheap Material”*
**Assembly/Installation**2%
*“Poorly made difficult to put together”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Strength**3%
**Material Quality**2%
**Inflation/Deflation**2%
**Durability**2%
## **Common questions**
- **Is soccer profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 47 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Launch it (62/100).
- **How competitive is the soccer niche?**
- 36 brands and 126 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in soccer?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **When does demand for soccer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the soccer niche?**
- Listings span $9.57–$265.39; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.
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