---
title: "Search terms — slide board - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/slide-board/search-terms"
last_updated: "2026-07-21T21:02:56.330Z"
locale: en
meta:
  description: "Niche score 40/100 · $396K/yr market · 167K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $396K/yr market · 167K searches/yr · $91.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — slide board - Flapen"
---

# **slide board**

**Skip it**

Soft demand (-31.0% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 10Conversion 32Competition 19Returns 71Price range 36Avg price 78Brand share 32Review moat 62Quality gap 50

**Avg price**

**Great****$91.64**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,011.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$396K**

$396K/yr · 167K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$24.12–$232.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-31.0%**

90-day search growth — must beat 0% to launch