---
title: "Skateboards — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/skateboards"
last_updated: "2026-08-11T21:46:11.013Z"
locale: en
meta:
description: "Niche score 43/100 · $1.3M/yr market · 5.0M searches/yr · $35.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $1.3M/yr market · 5.0M searches/yr · $35.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skateboards — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **skateboards**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 83Growth 25Conversion 9Competition 16Returns 60Price range 95Avg price 95Brand share 14Review moat 25Quality gap 50
**Avg price**
**Incredible****$35.57**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$26.14–$50.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 5.0M searches
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,786.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, skateboards is a $1.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skateboards market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.8M–$2.1M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**3%**
- JBM44% - Voyager19% - WhiteFang16% - vigvitspo12% - Sumeber4% - Anyfun3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
225K175KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/skateboards/trend)
## **Top skateboards search terms**
- **skateboard**3.5M/yr-2.5%0.4% conv. - **skateboards**210K/yr+0.1%0.2% conv. - **kids skateboard**221K/yr+9.8%0.6% conv. - **skate board**188K/yr-4.7%0.3% conv. - **patineta**99K/yr+4.2%0.1% conv. - **complete skateboard**86K/yr+7.8%0.0% conv. - **skateboard for kids**97K/yr+4.5%0.5% conv. - **patinetas**53K/yr+12.8%0.1% conv. - **skateboard for kids 6-8**76K/yr+1.1%0.9% conv. - **patinetas para adultos**39K/yr+43.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/skateboards/search-terms)
## **Top skateboards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$197K30%$394K45%$592K60%$789K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JBM Adult & Kid Skating Protective Gear Set for Beginner to Advanced Skateboard Helmet Knee and Elbow Pads with Wrist Guards for Inline Roller Skating Scooter Skateboarding**JBM**$50.16**4.6★4,910 rev](https://www.amazon.com/dp/B07VVG2H4B) [2**Minecraft - 31-Inch Skateboard 9-Ply Maple Deck ABEC 5 Bearings**Voyager**$26.95**4.6★5,492 rev](https://www.amazon.com/dp/B0B7SKRTJB) [3**WhiteFang Skateboards for Beginners Complete Skateboard 31 x 7.88 7 Layer Canadian Maple Double Kick Concave Standard and Tricks Skateboards for Kids and Beginners (Check)**WhiteFang**$38.05**4.6★14,358 rev](https://www.amazon.com/dp/B085W24N3Q) [4**Skull & Wolf Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 97A PU Wheels(Bat King)**vigvitspo**$43.17**4.3★82 rev](https://www.amazon.com/dp/B0FLY1BTW6) [5**WhiteFang Skateboards Complete Skateboard 31 x 7.88 7 Layer Canadian Maple Double Kick Concave Standard and Tricks for Kids and Beginners (Diamond)**WhiteFang**$37.16**4.6★14,358 rev](https://www.amazon.com/dp/B07G4V97DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nattork 31 Inch Complete Skateboard with PU Wheels Wood 9 Layer Canadian Maple Trick Board for Boys Girls Youth Teens Gift for Beginners Checkerboard**Nattork**$32.50**213 rev7mo ago](https://www.amazon.com/dp/B0GCJQ8TP6) [**Skull & Wolf Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 97A PU Wheels(Bat King)**vigvitspo**$43.17**82 rev11mo ago](https://www.amazon.com/dp/B0FLY1BTW6) [**Cartoon Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 95A PU Wheels(Bicycle)**vigvitspo**$39.75**81 rev1y ago](https://www.amazon.com/dp/B0F9YCZ9P6) [**Fortnite 31 Skateboard - Cruiser Skateboard with Printed Graphic Grip Tape ABEC-5 Bearings Durable Deck & Smooth Wheels**Voyager**$26.14**5,492 rev2y ago](https://www.amazon.com/dp/B0D6D57XPQ) [**Minecraft - 31-Inch Skateboard 9-Ply Maple Deck ABEC 5 Bearings**Voyager**$26.95**5,492 rev3y ago](https://www.amazon.com/dp/B0B7SKRTJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nattork 31 Inch Complete Skateboard with PU Wheels Wood 9 Layer Canadian Maple Trick Board for Boys Girls Youth Teens Gift for Beginners Checkerboard**Nattork**$32.50**4.4★**▲ 161%**](https://www.amazon.com/dp/B0GCJQ8TP6) [**JBM Adult & Kid Skating Protective Gear Set for Beginner to Advanced Skateboard Helmet Knee and Elbow Pads with Wrist Guards for Inline Roller Skating Scooter Skateboarding**JBM**$50.16**4.6★**▲ 71%**](https://www.amazon.com/dp/B07VVG2H4B) [**Monster Jam - 31-Inch Skateboard 7-Ply Maple Deck ABEC 5 Bearings**Voyager**$26.41**4.6★**▲ 35%**](https://www.amazon.com/dp/B09QY2J2M3) [**Sumeber Standard Skateboards for Beginners Kids Boys Girls Youths Adults Starter-Complete Skate Boards 31x 8 Maple Wood Skateboard (All Black)**Sumeber**$34.65**4.1★**▲ 29%**](https://www.amazon.com/dp/B086YJZ6B1) [**Skull & Wolf Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 97A PU Wheels(Bat King)**vigvitspo**$43.17**4.3★**▲ 26%**](https://www.amazon.com/dp/B0FLY1BTW6)
**~~View all trending →~~**
## **What buyers say about skateboards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“The purchase was good since I bought them at a good price”*
**Quality-Overall**17%
*“Sturdy & cool complete skateboard”*
**Size-Overall**10%
*“The pads and helmet fit, everything was comfortable and durable”*
**Durability**5%
*“Durable”*
**Design-Overall**4%
*“love the design”*
**Protection**4%
*“Protection”*
**Suitability Beginner**3%
*“Perfect Fit, highly recommend for beginner sports with lots of falls”*
**Comfort-Overall**3%
*“very comfortable”*
**Material Quality**3%
*“Material and holds up very well”*
**Fun/Entertainment Experience**3%
*“It is fun”*
### **What buyers complain about **
**Quality-Overall**32%
*“it is such low quality he can't even use it anymore”*
**Durability**19%
*“Not super durable”*
**Size-Overall**8%
*“Little loose”*
**Defective Material/Parts**6%
*“Board has terrible parts The trucks are very bad”*
**Value For Money**6%
*“Not so cheap it falls apart”*
**Noise Level**3%
*“When I ride with my friends they cant hear me because the skate board is LOUD”*
**Material Quality**3%
*“Plastic trucks, no finish on board”*
**Balance/Stability**2%
*“which makes the board really hard to balance on more so than your typical board”*
**Assembly/Installation**2%
*“however alignment can get screwed up real easily”*
**Heating**2%
*“The helmet is hot as witch's boobies though”*
### **Top return reasons **
**Size-Overall**55%
**Quality-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Durability**3%
**Functionality-Overall**3%
**Product Condition**2%
**Scratch Resistance**2%
**Comfort-Overall**1%
## **Common questions**
- **Is skateboards profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the skateboards niche?**
- 7 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in skateboards?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.6%.
- **When does demand for skateboards peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the skateboards niche?**
- Listings span $26.14–$50.16; the average listing price is $35.57 (sweet spot $15–$100). The average incumbent carries 4,786 reviews — the moat a new listing must climb.
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