---
title: "Sissy Squat Machine — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/sissy-squat-machine"
last_updated: "2026-07-21T17:40:08.471Z"
locale: en
meta:
description: "Niche score 49/100 · $88K/yr market · 103K searches/yr · $134.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $88K/yr market · 103K searches/yr · $134.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sissy Squat Machine — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **sissy squat machine**
**Skip it**
Prices mostly outside the sweet spot ($67.27–$542.17) — this niche doesn't clear our bar today.
Market size 22Growth 40Conversion 8Competition 65Returns 80Price range 7Avg price 64Brand share 68Review moat 66Quality gap 80
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****853.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$134.28**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$88K**
$88K/yr · 103K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$67.27–$542.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sissy squat machine is a $88K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sissy squat machine market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Launch success**
- **50%**
- 4 of 8 new (360d)
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **93%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**29%**
- leikefitness25% - Soozier13% - MERACH10% - Goplus9% - INNOLIFE7% - HOWHAI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/sissy-squat-machine/trend)
## **Top sissy squat machine search terms**
- **sissy squat**54K/yr+10.8%0.7% conv. - **sissy squat machine home**31K/yr+0.5%0.6% conv. - **sissy squat machine**11K/yr+49.6%0.5% conv. - **sissy squat bench**7K/yr+8.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/sissy-squat-machine/search-terms)
## **Top sissy squat machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 30 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**leikefitness Sissy Squat Machine Deluxe Multi-Function Deep Sissy Squat Bench Workout Station Leg Exercise Machine for Home Gym (Black-8300)**leikefitness**$139.33**4.5★3,613 rev](https://www.amazon.com/dp/B07RB4MVT3) [2**Soozier 3-in-1 Padded Push Up Sit Up Deep Sissy Squat Machine Home Gym Fitness Equipment Yellow**Soozier**$98.37**4.7★860 rev](https://www.amazon.com/dp/B08F92ZHZZ) [3**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)**MERACH**$69.51**4.3★1,337 rev](https://www.amazon.com/dp/B0FJFY3JXY) [4**Goplus Deep Squat Machine 8-in-1 Sissy Squat Fitness Equipment Functional Core Workout Training Sit Up & Push Up Leg Exerciser with Anti-Skid Measures Soft PVC Cover Handy Wheels (Yellow&Black)**Goplus**$90.96**4.4★769 rev](https://www.amazon.com/dp/B07Z381C6T) [5**leikefitness Deep Sissy Squat Bench Core Workout Multifunctional Leg Exercise Machine For Home Gym**leikefitness**$100.48**4.3★138 rev](https://www.amazon.com/dp/B0BZ6ZPPGL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**seanleecore Hip Thrust Machine with High Resistance and Protectors Pad - 3D High Density Polyurethane Cushion - Premium Squat for at Home Gym-Comes with Handles to Exercise Your Arms GlutesWorkout**seanleecore**$113.80**492 rev3mo ago](https://www.amazon.com/dp/B0GX9W2CWH) [**Soozier Foldable Sissy Squat Machine Multipurpose Glute Workout Equipment with Push Up Stand and Wheels Hip Thrust Machine for Home Gym White**Soozier**$79.16**9 rev7mo ago](https://www.amazon.com/dp/B0G432HH5W) [**VEVOR Sissy Squat Machine Multi-Function Deep Sissy Squat Bench for Leg Muscle Training Easy Setup & Foldable Core Waistline & Glute Workout Equipment Leg Exercise Machine for Home Gym Black**VEVOR**$81.41**16 rev9mo ago](https://www.amazon.com/dp/B0FTLGB71S) [**HOWHAI Squat Machine Sissy Squat Machine Home for Deep Sissy Squats Ab Workout Equipment Roman Chair Sit-ups Core Exercise Machine with Resistance Bands for Home Gym Workout Station(Grey)**HOWHAI**$87.39**15 rev9mo ago](https://www.amazon.com/dp/B0FJDGDLYR) [**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**117 rev10mo ago](https://www.amazon.com/dp/B0FJ8ZY4XS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**seanleecore Hip Thrust Machine with High Resistance and Protectors Pad - 3D High Density Polyurethane Cushion - Premium Squat for at Home Gym-Comes with Handles to Exercise Your Arms GlutesWorkout**seanleecore**$113.80**4.2★**▲ 230%**](https://www.amazon.com/dp/B0GX9W2CWH) [**LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back**Lifepro**$84.03**4.3★**▲ 195%**](https://www.amazon.com/dp/B0CL5D65S5) [**YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat**YOLEO**$77.80**4.6★**▲ 187%**](https://www.amazon.com/dp/B099JZT1WR) [**HOWHAI Squat Machine Sissy Squat Machine Home for Deep Sissy Squats Ab Workout Equipment Roman Chair Sit-ups Core Exercise Machine with Resistance Bands for Home Gym Workout Station(Grey)**HOWHAI**$87.39**4.1★**▲ 129%**](https://www.amazon.com/dp/B0FJDGDLYR) [**JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)**JELENS**$542.17**4.2★**▲ 127%**](https://www.amazon.com/dp/B0F12PQ5QW)
**~~View all trending →~~**
## **What buyers say about sissy squat machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent quality”*
**Value For Money**17%
*“worth every penny”*
**Ease Of Use**7%
*“Easy to Use”*
**Exercise/Sports Suitability**6%
*“Good workout”*
**Adjustability/Rotatability/Reclining**6%
*“Easy to adjust”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Size-Overall**4%
*“this is a perfect size”*
**Comfort-Overall**3%
*“it was comfortable”*
**Design-Overall**3%
*“sleek looking in my opinion”*
**Durability**3%
*“it is durable”*
### **What buyers complain about **
**Size-Overall**16%
*“very short”*
**Quality-Overall**9%
*“spray paint it the build quality is so poor”*
**Strength**7%
*“This is the weakest”*
**Assembly/Installation**6%
*“Assembly- absurd”*
**Pain Relief-Overall**4%
*“Bruised my tailbone”*
**Instructions/User Manual/Troubleshooting**3%
*“Stupid directions”*
**Cushion**3%
*“The cushioning on the pad is minimal”*
**Functionality-Overall**3%
*“It doesn't work”*
**Balance/Stability**3%
*“makes balance harder to maintain”*
**Comfort-Overall**2%
*“it's very uncomfortable”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**12%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
**Strength**7%
**Balance/Stability**6%
**Functionality-Overall**4%
**Quality-Overall**4%
**Comfort-Overall**4%
**Assembly/Installation**3%
## **Common questions**
- **Is sissy squat machine profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 30 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sissy squat machine niche?**
- 20 brands and 47 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in sissy squat machine?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
- **When does demand for sissy squat machine peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sissy squat machine niche?**
- Listings span $67.27–$542.17; the average listing price is $134.28 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.
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