---
title: "Shot Game — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/shot-game"
last_updated: "2026-08-11T19:47:51.022Z"
locale: en
meta:
description: "Niche score 48/100 · $12K/yr market · 36K searches/yr · $22.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $12K/yr market · 36K searches/yr · $22.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shot Game — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **shot game**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 51Conversion 19Competition 51Returns 55Price range 56Avg price 94Brand share 73Review moat 59Quality gap 68
**Avg price**
**Great****$22.59**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,121.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.80–$157.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, shot game is a $12K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shot game market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**35%**
- Fairly Odd Novelties33% - Yun River9% - Bo-Toys7% - Fofeadm7% - Gamie5% - WHAT DO YOU MEME?4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +20.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/shot-game/trend)
## **Top shot game search terms**
- **shot game**8K/yr+31.9%1.1% conv. - **shot games**8K/yr+4.7%0.5% conv. - **shot games for adults**9K/yr-9.8%1.6% conv. - **drinko game**4K/yr+80.7%3.3% conv. - **shot games for adults party**3K/yr+83.1%1.2% conv. - **drinko**4K/yr+12.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/shot-game/search-terms)
## **Top shot game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fairly Odd Novelties DRINKO Drinking Game - Social Shot Glass Party Fun for Groups & Couples - Multicolor Glass Shots Durable Board with Metal Pegs - The Ultimate Party Starter!**Fairly Odd Novelties**$23.88**4.4★1,767 rev](https://www.amazon.com/dp/B000EOZOK8) [2**Yun River Spin the Shot Fun Party Drinking Game Shot Spinner Includes 2 Ounce Shot Glass**Yun River**$9.16**4.4★234 rev](https://www.amazon.com/dp/B08R8JPLRN) [3**Bo-Toys Drinking Game Glass Roulette - Drinking Game Set (2 Balls and 16 Glasses) Casino Style Drinking Game**Bo-Toys**$23.33**4.5★1,420 rev](https://www.amazon.com/dp/B015EOWTNW) [4**Fofeadm Drinking Board Games for Adults Rubber Mat Drinking Board Game Funny Party Interactive Drinking Games for Game Night Birthday Family Play or Any Occasion Age 21+ 2-8 Players**Fofeadm**$10.13**4.5★579 rev](https://www.amazon.com/dp/B0DNMN6VXJ) [5**Shot Glass Roulette Drinking Game 16-Piece Red/Black Set with 2 Metal Balls Fun Adult Party Game for White Elephant Game Nights and Gifts**Fairly Odd Novelties**$24.85**4.4★9,595 rev](https://www.amazon.com/dp/B001JSX7KW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hook and Ring Toss Game Bottle Opener Ring Toss Game for Indoor Outdoor Party Man (Leisure Model - Big Size)**Deartisan**$24.85**66 rev1y ago](https://www.amazon.com/dp/B0F1JZ1KFD) [**Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games**SWOOC**$157.56**116 rev1y ago](https://www.amazon.com/dp/B0DSKXLXGD) [**Fofeadm Drinking Board Games for Adults Rubber Mat Drinking Board Game Funny Party Interactive Drinking Games for Game Night Birthday Family Play or Any Occasion Age 21+ 2-8 Players**Fofeadm**$10.13**579 rev1y ago](https://www.amazon.com/dp/B0DNMN6VXJ) [**Etyishe Drinking Games for Adults Drink Up and Dare Adults Games for Game Nights Exciting Card Games for Bachelorette Party Games & 21st Birthday Gift with 50 Funny Game Cards Spice Up Your Party**Etyishe**$6.80**96 rev1y ago](https://www.amazon.com/dp/B0DKXCBDNL) [**Endless Games Roulette Party Game Spin the Wheel Tabletop Challenge for Game Night & Parties | Includes Real Glass Mini Cups & Classic Spinner Set |for 2+ Players**Endless Games**$14.63**176 rev2y ago](https://www.amazon.com/dp/B0CSPMSYKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YWTOYS Ring Toss Games for Adults Patio Decor Yard Games Outdoor Indoor Games Wooden Hook and Ring Game for Bars Home Party Christmas Games (Large)**YWTOYS**$11.41**4.0★**▲ 320%**](https://www.amazon.com/dp/B0CN92T682) [**Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games**SWOOC**$157.56**3.8★**▲ 308%**](https://www.amazon.com/dp/B0DSKXLXGD) [**Hook and Ring Toss Game Bottle Opener Ring Toss Game for Indoor Outdoor Party Man (Leisure Model - Big Size)**Deartisan**$24.85**4.6★**▲ 243%**](https://www.amazon.com/dp/B0F1JZ1KFD) [**Ring Toss Game for Adults Wooden Hook and Ring Game Tabletop & Yard Games for Indoor Outdoor Party Game Night for Family and Friends Gift Idea**Mohjeke**$19.08**4.1★**▲ 231%**](https://www.amazon.com/dp/B0BQRDD8R2) [**YWMSGM Ring Toss Games for Adults Yard Games Patio Decor Outdoor Indoor Games Fun Hook and Ring Game with Ladder Wooden Hook and Ring Game for Bars Home Party (Small)**YWMSGM**$10.54**4.2★**▲ 182%**](https://www.amazon.com/dp/B0C6D3X169)
**~~View all trending →~~**
## **What buyers say about shot game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**50%
*“Fun Game”*
**Quality-Overall**7%
*“Great build quality”*
**Gifting Purpose**6%
*“fun gift to give”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Worth the money”*
**Durability**3%
*“The material seems durable”*
**Size-Overall**3%
*“this fits perfectly”*
**Adjustability/Rotatability/Reclining**2%
*“highly adjustable”*
**Instructions/User Manual/Troubleshooting**2%
*“came with directions”*
**Material Quality**2%
*“The material seems durable”*
### **What buyers complain about **
**Assembly/Installation**14%
*“I will say it is a pain to assemble”*
**Instructions/User Manual/Troubleshooting**14%
*“No instructions”*
**Size-Overall**11%
*“It's really small”*
**Quality-Overall**11%
*“Poorly made with no quality control”*
**Strength**5%
*“not as sturdy as I expected”*
**Inflation/Deflation**5%
*“Did not stay inflated enough to use”*
**Add-Ons/Attachments**5%
*“It did not come with any way to attach it to the base”*
**Leak-Proof**4%
*“Patch 7 pin hole leaks and still leaking”*
**Value For Money**3%
*“Not a huge deal”*
**Durability**3%
*“The axes were pretty much broken in two days for the price that is being charged you would think the quality would be better”*
### **Top return reasons **
**Size-Overall**23%
**Quality-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Instructions/User Manual/Troubleshooting**5%
**Fun/Entertainment Experience**5%
**Material Quality**3%
**Degree Of Motion**3%
## **Common questions**
- **Is shot game profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 22 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the shot game niche?**
- 19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in shot game?**
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 2.8%.
- **When does demand for shot game peak?**
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the shot game niche?**
- Listings span $6.80–$157.56; the average listing price is $22.59 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.
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