---
title: "Shoot N See Targets — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/shoot-n-see-targets"
last_updated: "2026-08-11T19:50:18.507Z"
locale: en
meta:
description: "Niche score 44/100 · $126K/yr market · 60K searches/yr · $36.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $126K/yr market · 60K searches/yr · $36.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shoot N See Targets — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **shoot n see targets**
**Skip it**
Soft demand (-23.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 13Conversion 65Competition 69Returns 97Price range 27Avg price 95Brand share 17Review moat 31Quality gap 20
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.27**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,435.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$126K**
$126K/yr · 60K searches
**Price range**
**Okay****$8.05–$321.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shoot n see targets is a $126K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shoot n see targets market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$145K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**93%**
Top 20: 97%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**4%**
- Splatterburst Targets41% - Birchwood Casey30% - PTPHJEG14% - ElecFusion5% - Atflbox3% - --3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/shoot-n-see-targets/trend)
## **Top shoot n see targets search terms**
- **shoot n see targets**26K/yr-11.8%5.5% conv. - **birchwood casey target**22K/yr-19.5%2.7% conv. - **23x35 targets for shooting range**9K/yr-46.5%0.9% conv. - **targets for shooting range 24 x 36**1K/yr-28.7%1.1% conv. - **paper targets for shooting range 24 x 36**1K/yr-73.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/shoot-n-see-targets/search-terms)
## **Top shoot n see targets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)**Splatterburst Targets**$13.43**4.8★8,468 rev](https://www.amazon.com/dp/B00K1CFP6G) [2**12x12 Sight in Adhesive SPLATTERBURST Shooting Targets - Instantly See Your Shots Burst Bright Fluorescent Yellow Upon Impact! (50 Pack)**Splatterburst Targets**$35.34**4.8★6,240 rev](https://www.amazon.com/dp/B01MG0C506) [3**12x12 Sight in Adhesive SPLATTERBURST Shooting Targets - Instantly See Your Shots Burst Bright Fluorescent Yellow Upon Impact! (10 Pack)**Splatterburst Targets**$12.34**4.8★6,240 rev](https://www.amazon.com/dp/B01M25UEB0) [4**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★391 rev](https://www.amazon.com/dp/B0DPFT9GPZ) [5**Birchwood Casey Shoot-N-C Bullseye Dispenser Targets | Always Flat Adhesive Back Shooting Training Reactive Targets with Pasters 12 - Pack of 12**Birchwood Casey**$20.99**4.8★31 rev](https://www.amazon.com/dp/B08ZH2ZJHR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)**GranPeak**$23.42**53 rev8mo ago](https://www.amazon.com/dp/B0FZ9SLCHM) [**PTPHJEG 12x18 Splash-Design Shooting Targets - Bright Fluorescent Yellow Pops Instantly (10 Pack)**PTPHJEG**$9.80**76 rev8mo ago](https://www.amazon.com/dp/B0FYGD38HW) [**Atflbox 5-Color Silhouette Paper Target for The Range 23X35 inch High Visibility Target Paper for Indoor and Outdoor Use Suitable for Handguns Pistols Rifles Airguns Pellet BB Guns (25 Pack)**Atflbox**$17.00**117 rev1y ago](https://www.amazon.com/dp/B0FJRWL6FN) [**Silhouette Shooting Targets 25 Pack 23X35 inch Paper Targets for Shooting Range Suitable for Rifles Pistols Airsoft Guns BB Guns**ElecFusion**$16.06**135 rev1y ago](https://www.amazon.com/dp/B0DYMRGFDC) [**PTPHJEG Bright Fluorescent Yellow Adhesive Splatter Shooting Targets 8x8 Inches (25 Pack)**PTPHJEG**$8.98**246 rev1y ago](https://www.amazon.com/dp/B0DWXRZ4FR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Birchwood Casey 17.25 Shoot-N-C Bulls-Eye Practice Target 100 Targets 4000 Pasters**Birchwood Casey**$188.17**4.8★**▲ 197%**](https://www.amazon.com/dp/B0018VFDS4) [**Birchwood Casey Shoot-N-C Bullseye Dispenser Targets | Always Flat Adhesive Back Shooting Training Reactive Targets with Pasters 12 - Pack of 25**Birchwood Casey**$25.65**4.8★**▲ 156%**](https://www.amazon.com/dp/B08ZG6S45J) [**GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)**GranPeak**$23.42**4.4★**▲ 154%**](https://www.amazon.com/dp/B0FZ9SLCHM) [**Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting**Birchwood Casey**$321.28**4.4★**▲ 136%**](https://www.amazon.com/dp/B09SGHF6KH) [**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★**▲ 84%**](https://www.amazon.com/dp/B0DPFT9GPZ)
**~~View all trending →~~**
## **What buyers say about shoot n see targets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Worth the money”*
**Quality-Overall**16%
*“This is a good quality disposal target”*
**Advertised Vs Actual Product**12%
*“exactly as described”*
**Range**10%
*“Great targets for the range”*
**Ease Of Use**9%
*“Really easy to use”*
**Size-Overall**6%
*“Just the right size”*
**Efficiency**6%
*“They are good for practice”*
**Adhesion/Stickiness**5%
*“The adhesive is good”*
**Durability**3%
*“They held up really good”*
**Fun/Entertainment Experience**2%
*“Fun, large perfect for the backyard”*
### **What buyers complain about **
**Size-Overall**28%
*“I ordered it too large”*
**Quality-Overall**8%
*“Junk”*
**Value For Money**7%
*“not worth the cheaper price”*
**Visibility**5%
*“the fluorescent effect was barely visible”*
**Adhesion/Stickiness**5%
*“Giving 4 out of 5 due to adhesive not being great”*
**Flatness**4%
*“Unable to flatten”*
**Stitch/Finish/Polish**4%
*“so tight then when you try and flatten them, they start tearing on the folded seams”*
**Functionality-Overall**4%
*“it dont quite work at all”*
**Color**3%
*“My main complaint is that the neon green isn't as visible at range compared to other targets I have used”*
**Advertised Vs Actual Product**2%
*“Misleading”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**6%
**Range**5%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Thin**1%
**Visibility**1%
**Ease Of Use**1%
## **Common questions**
- **Is shoot n see targets profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the shoot n see targets niche?**
- 9 brands and 51 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in shoot n see targets?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for shoot n see targets peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the shoot n see targets niche?**
- Listings span $8.05–$321.28; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 3,436 reviews — the moat a new listing must climb.
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