---
title: "Shock Doctor Mouthguard Kids — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/shock-doctor-mouthguard-kids"
last_updated: "2026-08-11T17:50:03.890Z"
locale: en
meta:
description: "Niche score 31/100 · $43K/yr market · 55K searches/yr · $14.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $43K/yr market · 55K searches/yr · $14.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shock Doctor Mouthguard Kids — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **shock doctor mouthguard kids**
**Skip it**
Soft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 60Competition 26Returns 43Price range 65Avg price 75Brand share 0Review moat 23Quality gap 75
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$14.94**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.82–$24.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,917.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$43K**
$43K/yr · 55K searches
**Growth**
**Bad****-57.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shock doctor mouthguard kids is a $43K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Sep. Verdict: Skip it — 31/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shock doctor mouthguard kids market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$60K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Shock Doctor42% - SISU35% - SAFEJAWZ13% - Oral Mart5% - LPONJAR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Sep · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/shock-doctor-mouthguard-kids/trend)
## **Top shock doctor mouthguard kids search terms**
- **lacrosse mouth guard girls**13K/yr-72.9%4.1% conv. - **field hockey mouth guards for girls**8K/yr+67.6%3.9% conv. - **girls lacrosse mouthguard**8K/yr-73.6%4.6% conv. - **field hockey mouth guard**4K/yr+104.4%3.3% conv. - **mouth guard lacrosse girls**6K/yr-73.4%3.7% conv. - **mouth guard field hockey**4K/yr+83.0%6.4% conv. - **mouth guard field hockey girls**3K/yr+98.7%5.1% conv. - **mouth guard for lacrosse girls**3K/yr-83.9%5.0% conv. - **girls mouth guard for lacrosse**2K/yr-78.7%3.5% conv. - **field hockey mouthguard**3K/yr+17.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/shock-doctor-mouthguard-kids/search-terms)
## **Top shock doctor mouthguard kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SISU Aero Medium Mouthguard Hot Pink - 30% Stronger Protection for Lacrosse Football Hockey Roller Derby Team Sports - Remoldable Up to 20 Times - Ultra Slim - Works for Braces - Non Toxic**SISU**$19.85**4.4★8,377 rev](https://www.amazon.com/dp/B01LXPUGSG) [2**Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes**Shock Doctor**$10.46**4.6★10,968 rev](https://www.amazon.com/dp/B007AQ3MRK) [3**Shock Doctor Mouth Guard Sports Hockey Lacrosse Baseball Wrestling Moutguard Gel Max Heavy Duty Protection & Custom Fit Football Mouth Guard with Strap Adult & Youth Mouthguard**Shock Doctor**$11.37**4.1★4,476 rev](https://www.amazon.com/dp/B00I1BDHHS) [4**SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Clear)**SAFEJAWZ**$10.06**4.2★16,184 rev](https://www.amazon.com/dp/B073CWQ6PD) [5**Shock Doctor Mouth Guard Sports Hockey Lacrosse Baseball Wrestling Moutguard Gel Max Heavy Duty Protection & Custom Fit Football Mouth Guard with Strap Adult & Youth Mouthguard**Shock Doctor**$14.67**4.2★10,975 rev](https://www.amazon.com/dp/B00I1BDM1O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SISU 3D Youth Mouthguard Hot Pink - Pre-Formed Easy Fit Protection for Lacrosse Football Hockey Team Sports - Remoldable Up to 20 Times - Non Toxic**SISU**$24.64**59 rev2y ago](https://www.amazon.com/dp/B0CFN5SSSM) [**LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case**LPONJAR**$9.82**2,759 rev4y ago](https://www.amazon.com/dp/B09WQZK7CM) [**Shock Doctor Mouth Guard - Sports Mouth Guard for Football Mouth Guards Breathable Low Profile Custom Fit for Basketball Lacrosse Hockey & More**Shock Doctor**$15.45**1,121 rev7y ago](https://www.amazon.com/dp/B07RV7HK58) [**SISU Aero Medium Mouthguard Lucky Lavender - 30% Stronger Protection for Lacrosse Football Hockey Roller Derby Team Sports - Remoldable Up to 20 Times - Ultra Slim - Works for Braces - Non Toxic**SISU**$19.86**8,377 rev8y ago](https://www.amazon.com/dp/B07D6BZTCG) [**SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Pink)**SAFEJAWZ**$9.93**16,184 rev8y ago](https://www.amazon.com/dp/B073CXBSLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SISU 3D Youth Mouthguard Hot Pink - Pre-Formed Easy Fit Protection for Lacrosse Football Hockey Team Sports - Remoldable Up to 20 Times - Non Toxic**SISU**$24.64**4.2★**▲ 347%**](https://www.amazon.com/dp/B0CFN5SSSM) [**Shock Doctor Mouth Guard Sports Hockey Lacrosse Baseball Wrestling Moutguard Gel Max Heavy Duty Protection & Custom Fit Football Mouth Guard with Strap Adult & Youth Mouthguard**Shock Doctor**$14.67**4.2★**▲ 236%**](https://www.amazon.com/dp/B00I1BDM1O) [**Shock Doctor Mouth Guard for Braces Upper Teeth Protection Instant Fit Adult & Youth Sizes**Shock Doctor**$19.34**4.2★**▲ 161%**](https://www.amazon.com/dp/B0028RBU3O) [**SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Pink)**SAFEJAWZ**$9.93**4.2★**▲ 73%**](https://www.amazon.com/dp/B073CXBSLZ) [**SISU Aero Medium Mouthguard Hot Pink - 30% Stronger Protection for Lacrosse Football Hockey Roller Derby Team Sports - Remoldable Up to 20 Times - Ultra Slim - Works for Braces - Non Toxic**SISU**$19.85**4.4★**▲ 32%**](https://www.amazon.com/dp/B01LXPUGSG)
**~~View all trending →~~**
## **What buyers say about shock doctor mouthguard kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits well”*
**Quality-Overall**19%
*“Good quality easy to mold”*
**Value For Money**13%
*“Worth the money”*
**Ease Of Use**8%
*“their easy to talk”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions are pretty clear”*
**Comfort-Overall**4%
*“Comfortable”*
**Advertised Vs Actual Product**4%
*“As described and marketed”*
**Color**4%
*“I really like the color”*
**Durability**3%
*“They are durable”*
**Protection**3%
*“Best Guard for the price”*
### **What buyers complain about **
**Size-Overall**39%
*“Too big”*
**Functionality-Overall**6%
*“Didnt work”*
**Ease Of Use**5%
*“But I did not find it easy”*
**Durability**5%
*“couldnt stay on”*
**Comfort-Overall**4%
*“Uncomfortable, bulky”*
**Value For Money**4%
*“Not worth it”*
**Thickness**3%
*“a little thick”*
**Sensitivity-Overall**2%
*“my daughter used it for lax and she had bloody gums and it was like shredding in her mouth and was painful”*
**Color**2%
*“not looking good. black and red”*
**Quality-Overall**2%
*“These are junk”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Color**3%
**Comfort-Overall**2%
**Value For Money**1%
**Material Quality**1%
**Product Condition**1%
**Compatibility-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is shock doctor mouthguard kids profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 14 tracked products. 90-day search growth is -57.9%. Flapen's verdict: Skip it (31/100).
- **How competitive is the shock doctor mouthguard kids niche?**
- 5 brands and 23 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shock doctor mouthguard kids?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Ease Of Use. The return rate is 3.5%.
- **When does demand for shock doctor mouthguard kids peak?**
- Demand peaks in Mar–Sep; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the shock doctor mouthguard kids niche?**
- Listings span $9.82–$24.64; the average listing price is $14.94 (sweet spot $15–$100). The average incumbent carries 7,917 reviews — the moat a new listing must climb.
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