---
title: "Seattle Kraken — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/seattle-kraken"
last_updated: "2026-08-12T00:49:41.452Z"
locale: en
meta:
description: "Niche score 39/100 · $106K/yr market · 247K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $106K/yr market · 247K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seattle Kraken — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **seattle kraken**
**Skip it**
Soft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 22Competition 76Returns 42Price range 73Avg price 95Brand share 29Review moat 73Quality gap 27
**Avg price**
**Incredible****$24.44**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****579.97**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.04–$41.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 247K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-67.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seattle kraken is a $106K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seattle kraken market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$98K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#14,283**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **65%**
- **Out of stock**
- **16.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 88%
**Open market**
**11%**
- AMERICAN NEEDLE65% - adidas11% - 477% - Funko3% - ZHATS2% - Kafeimali2% - Open — no brand owns it (10 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -67.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/seattle-kraken/trend)
## **Top seattle kraken search terms**
- **seattle kraken**156K/yr-69.5%0.5% conv. - **seattle kraken hat**27K/yr-47.3%1.3% conv. - **kraken hat**22K/yr-61.8%0.5% conv. - **kraken hockey**16K/yr-72.2%1.1% conv. - **seattle kraken merchandise**27K/yr-85.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/seattle-kraken/search-terms)
## **Top seattle kraken products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL**adidas**$21.90**3.0★2 rev](https://www.amazon.com/dp/B0DTY1P3YX) [2**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Back Range Adjustable Snapback Trucker Baseball Hat White/Navy (21003A-SEK-WHNV)**AMERICAN NEEDLE**$28.19**4.7★458 rev](https://www.amazon.com/dp/B08F7C5SPW) [3**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)**AMERICAN NEEDLE**$25.58**4.7★2,427 rev](https://www.amazon.com/dp/B08F76VXN3) [4**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Baseball Snapback Dad Hat (42412A-SEK-NAVY)**AMERICAN NEEDLE**$28.21**4.7★727 rev](https://www.amazon.com/dp/B08F79PDXR) [5**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Navy (EM004A-SEK-INVY)**AMERICAN NEEDLE**$19.32**4.7★114 rev](https://www.amazon.com/dp/B0D6WK6G9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! NHL Mascots: Kraken - Buoy - NHL Mascots and Marks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$14.30**39 rev1y ago](https://www.amazon.com/dp/B08HH2GGML) [**AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)**AMERICAN NEEDLE**$28.61**12 rev1y ago](https://www.amazon.com/dp/B0F9KP217R) [**AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-SEK-BLK)**AMERICAN NEEDLE**$27.49**49 rev1y ago](https://www.amazon.com/dp/B0F9KR5NSN) [**adidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL**adidas**$21.90**2 rev1y ago](https://www.amazon.com/dp/B0DTY1P3YX) [**Seattle Kraken NHL Officially Licensed Adjustable Hat Scholarship Icon Two Color**ZHATS**$23.92**165 rev1y ago](https://www.amazon.com/dp/B0D9ZSV3ZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL**adidas**$21.90**3.0★**▲ 382%**](https://www.amazon.com/dp/B0DTY1P3YX) [**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)**AMERICAN NEEDLE**$25.58**4.7★**▲ 209%**](https://www.amazon.com/dp/B08F76VXN3) [**AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Adjustable Snapback Baseball Hat Black (42412A-SEK-BLK)**AMERICAN NEEDLE**$36.01**4.7★**▲ 181%**](https://www.amazon.com/dp/B08F765MJF) [**47 Seattle Kraken Hat Mens Womens Two Tone Clean Up Adjustable Cap Natural White/Cream Navy Visor**47**$22.76**5.0★**▲ 105%**](https://www.amazon.com/dp/B0BK2QLDDP) [**AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)**AMERICAN NEEDLE**$28.61**5.0★**▲ 72%**](https://www.amazon.com/dp/B0F9KP217R)
**~~View all trending →~~**
## **What buyers say about seattle kraken**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality, love this sweatshirt”*
**Collectibles**18%
*“Very cool add to the collection”*
**Size-Overall**11%
*“Fits well”*
**Gifting Purpose**9%
*“Gift”*
**Color**9%
*“This one is so well made and colorful”*
**Shape/Style**6%
*“Bold and eye catching Kraken wall art, great gift for fans”*
**Comfort-Overall**5%
*“Soft and comfortable”*
**Soft Feel**5%
*“Soft and comfortable”*
**Value For Money**5%
*“Great hat for the money”*
**Display-Overall**2%
*“- Perfect size for displaying. about the size of a palm”*
### **What buyers complain about **
**Value For Money**25%
*“Definitely not worth $20”*
**Quality-Overall**25%
*“Poor Quality”*
**Balance/Stability**13%
*“does not balance well”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**12%
**Shape/Style**6%
**Stitch/Finish/Polish**5%
**Defective Material/Parts**5%
**Neck Fit**4%
**Quality-Overall**3%
**Strap/String Quality**3%
**Color**3%
**Width**3%
## **Common questions**
- **Is seattle kraken profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the seattle kraken niche?**
- 16 brands and 46 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in seattle kraken?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Balance/Stability. The return rate is 3.6%.
- **When does demand for seattle kraken peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
- **What does it cost to enter the seattle kraken niche?**
- Listings span $5.04–$41.95; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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