---
title: "Seahawks — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/seahawks"
last_updated: "2026-08-12T00:49:14.384Z"
locale: en
meta:
description: "Niche score 38/100 · $2.4M/yr market · 3.1M searches/yr · $40.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $2.4M/yr market · 3.1M searches/yr · $40.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seahawks — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **seahawks**
**Skip it**
Soft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Market size 95Growth 0Conversion 23Competition 7Returns 74Price range 63Avg price 95Brand share 21Review moat 23Quality gap 17
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 3.1M searches
**Avg price**
**Incredible****$40.68**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.14–$143.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,474.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-90.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seahawks is a $2.4M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seahawks market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**4%**
- WILSON64% - Fanatics8% - Panini7% - Front Row Threads6% - Rico Industries6% - BNBIDEN5% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/seahawks/trend)
## **Top seahawks search terms**
- **seahawks**1.2M/yr-90.3%0.3% conv. - **seattle seahawks**674K/yr-87.5%0.2% conv. - **seahawks merch**99K/yr-82.3%0.3% conv. - **seahawks gifts for men**63K/yr-28.1%0.5% conv. - **seattle seahawks gifts**65K/yr-65.0%0.4% conv. - **seahawks gifts**96K/yr-84.1%0.4% conv. - **seahawk**56K/yr-86.6%0.1% conv. - **seahawks keychain**18K/yr-65.7%1.2% conv. - **seahawks decor**64K/yr-95.3%0.1% conv. - **seahawks womens apparel**567K/yr-99.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/seahawks/search-terms)
## **Top seahawks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$470K40%$941K60%$1.4M80%$1.9M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★28,450 rev](https://www.amazon.com/dp/B0012SNLJG) [2**Mens NFL PRO LINE Jaxon Smith-Njigba College Navy Seattle Seahawks Team Jersey**Fanatics**$143.96**5.0★1 rev](https://www.amazon.com/dp/B0GZ948MC2) [3**Panini Super Bowl LX Champions Seattle Seahawks Trading Cards Set 36 Cards Limited Edition NFL Licensed**Panini**$28.00**4.4★24 rev](https://www.amazon.com/dp/B0GMKH551S) [4**Sam Darnold T-Shirt for Men - Championship Seattle Football Apparel (Black Large)**Front Row Threads**$24.94**4.8★8 rev](https://www.amazon.com/dp/B0GP939HRB) [5**Rico Industries NFL Football Seattle Seahawks Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera**Rico Industries**$8.14**4.7★1,662 rev](https://www.amazon.com/dp/B0CB9FFYLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens NFL PRO LINE Jaxon Smith-Njigba College Navy Seattle Seahawks Team Jersey**Fanatics**$143.96**1 rev2mo ago](https://www.amazon.com/dp/B0GZ948MC2) [**Sam Darnold T-Shirt for Men - Championship Seattle Football Apparel (Black Large)**Front Row Threads**$24.94**8 rev5mo ago](https://www.amazon.com/dp/B0GP939HRB) [**Panini Super Bowl LX Champions Seattle Seahawks Trading Cards Set 36 Cards Limited Edition NFL Licensed**Panini**$28.00**24 rev5mo ago](https://www.amazon.com/dp/B0GMKH551S) [**BNBIDEN Seahawks Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$38.80**184 rev6mo ago](https://www.amazon.com/dp/B0GJ4GLT7Q) [**Rico Industries NFL Football Seattle Seahawks Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera**Rico Industries**$8.14**1,662 rev3y ago](https://www.amazon.com/dp/B0CB9FFYLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens NFL PRO LINE Jaxon Smith-Njigba College Navy Seattle Seahawks Team Jersey**Fanatics**$143.96**5.0★**▲ 89%**](https://www.amazon.com/dp/B0GZ948MC2) [**Sam Darnold T-Shirt for Men - Championship Seattle Football Apparel (Black Large)**Front Row Threads**$24.94**4.8★**▲ 48%**](https://www.amazon.com/dp/B0GP939HRB) [**BNBIDEN Seahawks Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$38.80**4.8★**▲ 38%**](https://www.amazon.com/dp/B0GJ4GLT7Q) [**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★**▲ 13%**](https://www.amazon.com/dp/B0012SNLJG) [**Panini Super Bowl LX Champions Seattle Seahawks Trading Cards Set 36 Cards Limited Edition NFL Licensed**Panini**$28.00**4.4★**— 2%**](https://www.amazon.com/dp/B0GMKH551S)
**~~View all trending →~~**
## **What buyers say about seahawks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great football great quality”*
**Value For Money**18%
*“Worth the money”*
**Grip**15%
*“Easy to grip”*
**Collectibles**9%
*“Great assortment of cards and great quality”*
**Inflation/Deflation**5%
*“Was happy that it arrived perfectly inflated”*
**Brightness/Shine/Glow**5%
*“Looks great, lighting and brightness levels is fantastic”*
**Size-Overall**5%
*“fits well in the hand”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Assembly/Installation**3%
*“Easy installation”*
**Fun/Entertainment Experience**3%
*“Great toy for a boy”*
### **What buyers complain about **
**Inflation/Deflation**25%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
**Size-Overall**25%
*“the new ones Seem at least a Size bigger”*
**Value For Money**25%
*“Over priced common set”*
**Thickness**25%
*“Thin”*
### **Top return reasons **
**Size-Overall**61%
**Value For Money**8%
**Grip**5%
**Inflation/Deflation**5%
**Leak-Proof**3%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
## **Common questions**
- **Is seahawks profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 7 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the seahawks niche?**
- 7 brands and 22 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in seahawks?**
- Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Value For Money. The return rate is 2.1%.
- **When does demand for seahawks peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 16.8× the quietest.
- **What does it cost to enter the seahawks niche?**
- Listings span $8.14–$143.96; the average listing price is $40.68 (sweet spot $15–$100). The average incumbent carries 7,475 reviews — the moat a new listing must climb.
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