---
title: "Scrum Cap — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/scrum-cap"
last_updated: "2026-08-12T01:51:34.726Z"
locale: en
meta:
description: "Niche score 36/100 · $61K/yr market · 94K searches/yr · $32.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $61K/yr market · 94K searches/yr · $32.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrum Cap — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **scrum cap**
**Skip it**
Soft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 25Competition 49Returns 19Price range 65Avg price 95Brand share 52Review moat 73Quality gap 47
**Avg price**
**Incredible****$32.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****567.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$14.09–$145.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$61K**
$61K/yr · 94K searches
**Growth**
**Bad****-54.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, scrum cap is a $61K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrum cap market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**22%**
- COOLOMG36% - KRUI12% - surlim11% - Canterbury8% - Gilbert6% - ZENFUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/scrum-cap/trend)
## **Top scrum cap search terms**
- **soft shell helmet**21K/yr-59.5%1.4% conv. - **scrum cap**20K/yr-54.2%1.6% conv. - **rugby helmet**12K/yr-34.0%1.8% conv. - **soft helmet**11K/yr-35.3%1.6% conv. - **7v7 football helmet**10K/yr-73.5%1.5% conv. - **rugby scrum cap**6K/yr-43.3%1.2% conv. - **rugby headgear**5K/yr-49.7%0.8% conv. - **soft football helmet**5K/yr-63.5%5.1% conv. - **rugby helmet adult**4K/yr-42.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/scrum-cap/search-terms)
## **Top scrum cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOLOMG Soft Shell Flag Football Helmet 7v7 Rugby Helmet Padded Headgear Soccer Goalie Goalkeeper Head Protector for Youth Adults**COOLOMG**$26.51**4.6★2,210 rev](https://www.amazon.com/dp/B00REN2KHW) [2**KRUI Soft Shell Helmet 7v7 Flag Football Helmet Scrump Cap Soft Padded Rugby Helmet Headguard Adjustable Breathable EVA Foam Impact Resistant for Youth Adults**KRUI**$19.67**4.4★84 rev](https://www.amazon.com/dp/B0D3PTM2TW) [3**Canterbury Unisex Raze Rugby Headguard | Scrum Cap Full Coverage | Soft-Edged Chin Strap | Designed Holes Aid Ventilation | Foam Padding Headguard Black/True Red L**Canterbury**$54.09**4.6★270 rev](https://www.amazon.com/dp/B09XJ7YH5Q) [4**Gilbert XP 250 Rugby Headguard**Gilbert**$51.97**4.8★34 rev](https://www.amazon.com/dp/B0DK72QYCZ) [5**Surlim Rugby Soft Helmet Soccer Headgear Scrum Cap 7v7 Flag Football Headguard for Adult Large (Black)**surlim**$23.90**4.5★398 rev](https://www.amazon.com/dp/B07ZQCQLM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guardian Loop - Soft-Shell Non-Tackle Headband for Multiple Sports - Comfortable Breathable & Moisture Wicking - Use for 7v7 Flag Football Field Hockey & Cheerleading - Black Small**Guardian**$57.39**15 rev9mo ago](https://www.amazon.com/dp/B0FXY3DX27) [**VENTHROMAX Flag Football Helmet Soft Shell Headegar for 7v7 Football Youth & Adult Scrum Cap for Rugby**VENTHROMAX**$19.34**32 rev9mo ago](https://www.amazon.com/dp/B0FK2GHXC8) [**Soft Football Helmet for Youth Adults 7v7 Rugby Helmet Adjustable Padded Sports Headgear for Football Soccer**Qixomo**$14.09**10 rev1y ago](https://www.amazon.com/dp/B0FCMXDGHC) [**Gilbert XP 250 Rugby Headguard**Gilbert**$51.97**34 rev1y ago](https://www.amazon.com/dp/B0DK72QYCZ) [**Gilbert XP 250 Rugby Headguard**Gilbert**$52.04**34 rev1y ago](https://www.amazon.com/dp/B0DK73RW6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guardian Loop - Soft-Shell Non-Tackle Headband for Multiple Sports - Comfortable Breathable & Moisture Wicking - Use for 7v7 Flag Football Field Hockey & Cheerleading - Black Small**Guardian**$57.39**4.5★**▲ 404%**](https://www.amazon.com/dp/B0FXY3DX27) [**Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)**Gelozid**$15.07**3.7★**▲ 334%**](https://www.amazon.com/dp/B0C4994PMH) [**Soft Football Helmet for Youth Adults 7v7 Rugby Helmet Adjustable Padded Sports Headgear for Football Soccer**Qixomo**$14.09**4.2★**▲ 242%**](https://www.amazon.com/dp/B0FCMXDGHC) [**Gilbert XP 250 Rugby Headguard**Gilbert**$52.04**4.8★**▲ 109%**](https://www.amazon.com/dp/B0DK73RW6S) [**VENTHROMAX Flag Football Helmet Soft Shell Headegar for 7v7 Football Youth & Adult Scrum Cap for Rugby**VENTHROMAX**$19.34**4.6★**▲ 90%**](https://www.amazon.com/dp/B0FK2GHXC8)
**~~View all trending →~~**
## **What buyers say about scrum cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits great”*
**Quality-Overall**16%
*“Very well made”*
**Advertised Vs Actual Product**7%
*“Does What It's Suppose To Do”*
**Comfort-Overall**7%
*“Comfortable”*
**Adjustability/Rotatability/Reclining**7%
*“Good fit/ adjustable”*
**Value For Money**7%
*“Good value for the money”*
**Weight Light**6%
*“This helmet is lightweight”*
**Strength**6%
*“looks sturdy and well made”*
**Soft Feel**2%
*“It's a soft material”*
**Thickness**2%
*“The padding is thick”*
### **What buyers complain about **
**Durability**38%
*“after the 3rd tournament it started to brake”*
**Size-Overall**19%
*“Horrible fit”*
**Strap/String Quality**19%
*“Strap under chin is too long”*
**Allergies**6%
*“I'm hoping she is not allergic to the material because it made her a little red”*
**Absorbency**4%
*“doesn't absorb & or resist heavy impact so well. they will feel it”*
### **Top return reasons **
**Size-Overall**87%
**Advertised Vs Actual Product**2%
**Comfort-Overall**1%
**Cushion**1%
**Value For Money**1%
**Quality-Overall**1%
**Thin**1%
**Drop/Impact Protection**1%
**Color**1%
**Strap/String Quality**1%
## **Common questions**
- **Is scrum cap profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the scrum cap niche?**
- 17 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in scrum cap?**
- Top complaints mined from reviews: Durability, Size-Overall, Strap/String Quality. The return rate is 6.7% — above our launch gate.
- **When does demand for scrum cap peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the scrum cap niche?**
- Listings span $14.09–$145.29; the average listing price is $32.11 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.
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