---
title: "Search terms — scoreboard - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/scoreboard/search-terms"
last_updated: "2026-08-12T03:01:01.832Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scoreboard - Flapen"
---

# **scoreboard**

**Worth a look**

Shows a $1.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 23Conversion 48Competition 48Returns 46Price range 18Avg price 82Brand share 66Review moat 85Quality gap 68

**Market size**

**Great****$1.6M**

$1.6M/yr · 517K searches

**Review moat**

**Great****292.62**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$81.24**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$6.46–$478.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms