---
title: "Saints Beanie — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/saints-beanie"
last_updated: "2026-08-12T03:01:56.568Z"
locale: en
meta:
description: "Niche score 32/100 · $11K/yr market · 13K searches/yr · $25.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $11K/yr market · 13K searches/yr · $25.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Saints Beanie — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **saints beanie**
**Skip it**
Soft demand (-72.8% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 40Competition 20Returns 66Price range 95Avg price 95Brand share 35Review moat 56Quality gap 24
**Avg price**
**Incredible****$25.32**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.82–$36.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,255**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$11K**
$11K/yr · 13K searches
**Growth**
**Bad****-72.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, saints beanie is a $11K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **saints beanie market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$19K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#20,688**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **22%**
- **Out of stock**
- **28.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**8%**
- New Era31% - Reebok24% - Outerstuff11% - 479% - Xtreme Apparrel9% - OTS8% - Open — no brand owns it (1 brand, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -72.8% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 42.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/saints-beanie/trend)
## **Top saints beanie search terms**
- **saints beanie**8K/yr-73.1%0.8% conv. - **new orleans saints beanie**4K/yr-70.7%0.5% conv. - **saints beanies for men**805/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/saints-beanie/search-terms)
## **Top saints beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (New Orleans Saints)**New Era**$29.86**4.7★1,181 rev](https://www.amazon.com/dp/B0BNZC2Q48) [2**Reebok New Orleans Saints Black Cuff Unisex Adults Beanie Hat - NFL Cuffed Winter Knit Toque Cap**Reebok**$23.81**4.7★639 rev](https://www.amazon.com/dp/B00980O4RI) [3**Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - New Orleans Saints**Outerstuff**$26.49**4.8★219 rev](https://www.amazon.com/dp/B0CKJ7SBR4) [4**47 NFL Brand Cuff Knit Beanie Black One Size**47**$25.41**4.7★1,468 rev](https://www.amazon.com/dp/B0094BERWI) [5**Xtreme Apparrel New Orleans Beanie Adult Winter Cap for Football Fans (Black Beanie One Size)**Xtreme Apparrel**$22.95**3.9★20 rev](https://www.amazon.com/dp/B0DVBGM69M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xtreme Apparrel New Orleans Beanie Adult Winter Cap for Football Fans (Black Beanie One Size)**Xtreme Apparrel**$22.95**20 rev1y ago](https://www.amazon.com/dp/B0DVBGM69M) [**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.48**246 rev1y ago](https://www.amazon.com/dp/B0DGHV9LF2) [**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (New Orleans Saints)**New Era**$36.40**759 rev3y ago](https://www.amazon.com/dp/B0BQ53KNRC) [**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (New Orleans Saints)**New Era**$29.86**1,181 rev3y ago](https://www.amazon.com/dp/B0BNZC2Q48) [**Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - New Orleans Saints**Outerstuff**$26.49**219 rev4y ago](https://www.amazon.com/dp/B0CKJ7SBR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.48**4.7★**▲ 638%**](https://www.amazon.com/dp/B0DGHV9LF2) [**Xtreme Apparrel New Orleans Beanie Adult Winter Cap for Football Fans (Black Beanie One Size)**Xtreme Apparrel**$22.95**3.9★**▲ 169%**](https://www.amazon.com/dp/B0DVBGM69M) [**OTS NFL New Orleans Saints Mens Raised Cuff Knit Cap Team Color One Size**OTS**$22.67**4.7★**▲ 89%**](https://www.amazon.com/dp/B0716KHSCZ) [**Reebok New Orleans Saints Black Cuff Unisex Adults Beanie Hat - NFL Cuffed Winter Knit Toque Cap**Reebok**$23.81**4.7★**▲ 57%**](https://www.amazon.com/dp/B00980O4RI) [**Reebok New Orlean Saints Black Skull Cap - NFL Cuffless Beanie Knit Hat**Reebok**$19.82**4.6★**▲ 17%**](https://www.amazon.com/dp/B09LTJMQRT)
**~~View all trending →~~**
## **What buyers say about saints beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Overall high quality who dat apparel”*
### **What buyers complain about **
**Size-Overall**50%
*“I dont understand hat sizes”*
### **Top return reasons **
**Size-Overall**80%
**Durability**20%
## **Common questions**
- **Is saints beanie profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 9 tracked products. 90-day search growth is -72.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the saints beanie niche?**
- 7 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in saints beanie?**
- Top complaints mined from reviews: Size-Overall. The return rate is 2.4%.
- **When does demand for saints beanie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 42.1× the quietest.
- **What does it cost to enter the saints beanie niche?**
- Listings span $19.82–$36.40; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.
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