---
title: "Rutgers Sweatshirt — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/rutgers-sweatshirt"
last_updated: "2026-08-12T03:03:13.916Z"
locale: en
meta:
description: "Niche score 53/100 · $21K/yr market · 69K searches/yr · $26.84 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $21K/yr market · 69K searches/yr · $26.84 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rutgers Sweatshirt — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **rutgers sweatshirt**
**Worth a look**
Shows demand growing +133.3% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 96Conversion 14Competition 94Returns 19Price range 89Avg price 95Brand share 34Review moat 80Quality gap 37
**Growth**
**Incredible****+133.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$26.84**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$11.27–$60.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****400.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 69K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rutgers sweatshirt is a $21K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rutgers sweatshirt market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#11,471**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **48%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 59%
**Open market**
**11%**
- LOGOVISION38% - Rutgers University15% - Campus Lab13% - Fan Girl10% - Pro Shop9% - Wes and Willy4% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +133.3% search growth over the last 90 days.
7K5KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Sep, Oct, Nov · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/rutgers-sweatshirt/trend)
## **Top rutgers sweatshirt search terms**
- **rutgers tshirt**18K/yr+357.5%1.4% conv. - **rutgers shirt**11K/yr+249.5%1.0% conv. - **rutgers sweatshirt**19K/yr+0.8%1.1% conv. - **rutgers hoodie**13K/yr+74.9%0.7% conv. - **rutgers t shirt**5K/yr+179.2%1.1% conv. - **rutgers sweatshirt women**3K/yr-27.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/rutgers-sweatshirt/search-terms)
## **Top rutgers sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4114%$8226%$1K8%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha l Regular Regular Rutgers)**Pro Shop**$24.26**4.2★399 rev](https://www.amazon.com/dp/B0C2RW3Q15) [2**Rutgers University Block University Font Unisex Adult T Shirt Red Medium**LOGOVISION**$19.23**4.1★55 rev](https://www.amazon.com/dp/B0DWFC2MVH) [3**LOGOVISION Rutgers University Arch Logo Unisex Adult T Shirt Red Large**LOGOVISION**$18.85**4.5★391 rev](https://www.amazon.com/dp/B0F13HPCBF) [4**Fan Girl Rutgers Scarlet Knights Womens Collegiate Sweatshirt Relaxed Fit Hoodie Ash Grey Size Small**Fan Girl**$59.93**5.0★1 rev](https://www.amazon.com/dp/B0F5NJZDC2) [5**Rutgers University Scarlet Knights Simple Distressed Logo Official NCAA Classic Ring-Spun T-Shirt Unisex for Men & Women Charcoal X-Large**Campus Lab**$19.73**4.1★36 rev](https://www.amazon.com/dp/B0BHTKSFLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOGOVISION Rutgers University Arch Logo Secondary Unisex Adult T Shirt Black X-Large**LOGOVISION**$19.26**130 rev1y ago](https://www.amazon.com/dp/B0F93Z5QJ7) [**LOGOVISION Rutgers University Collegiate Seal Unisex Adult T Shirt White Small**LOGOVISION**$15.70**0 rev1y ago](https://www.amazon.com/dp/B0F8QLVN8K) [**Fan Girl Rutgers Scarlet Knights Womens Collegiate Sweatshirt Relaxed Fit Hoodie Ash Grey Size Small**Fan Girl**$59.93**1 rev1y ago](https://www.amazon.com/dp/B0F5NJZDC2) [**Fan Girl Womens Rutgers Womens Sweatshirt Super Soft Scarlet Knights Modal Crewneck Black Size Small**Fan Girl**$45.76**0 rev1y ago](https://www.amazon.com/dp/B0F5QPPLK4) [**Fan Girl Womens Rutgers Womens Sweatshirt Super Soft Scarlet Knights Modal Crewneck Black Size Medium**Fan Girl**$50.04**0 rev1y ago](https://www.amazon.com/dp/B0F5QPR3D6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lojobands Womens Tailgate Outfit College Fitted Cropped Tee Crop Top Made in USA One Size Fits Most (Rutgers Scarlet Knights - Black)**Lojobands**$37.24**3.7★**▲ 76%**](https://www.amazon.com/dp/B08NK91Q7K) [**Rutgers University Official State Unisex Adult T-Shirt Athletic Heather Small**Rutgers University**$18.91**4.5★**▲ 73%**](https://www.amazon.com/dp/B08P3QN859) [**LOGOVISION Rutgers University Collegiate Seal Unisex Adult T Shirt White Small**LOGOVISION**$15.70**0.0★**▲ 73%**](https://www.amazon.com/dp/B0F8QLVN8K) [**Rutgers University Official Knights Logo Womens Crop Top T-Shirt Black Small**LOGOVISION**$15.69**4.5★**▲ 57%**](https://www.amazon.com/dp/B0C6TBKDK7) [**Rutgers University Official Stacked Unisex Adult T-Shirt Black Small**Rutgers University**$19.18**4.5★**▲ 56%**](https://www.amazon.com/dp/B08P3SCSTY)
**~~View all trending →~~**
## **What buyers say about rutgers sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**55%
*“Great fit”*
**Quality-Overall**14%
*“Great quality”*
**Value For Money**12%
*“It is a good value for the money”*
**Durability**7%
*“Low cost for a durable hoody”*
**Comfort-Overall**5%
*“Good value and comfort”*
### **What buyers complain about **
**Size-Overall**50%
*“Too big”*
**Value For Money**33%
*“Paid $42.00 and never got my Item”*
### **Top return reasons **
**Size-Overall**59%
**Length**11%
**Material Quality**5%
**Chest Fit**3%
**Color**3%
**Sleeve Fit**3%
**Thin**2%
**Shoulder Fit**2%
**Value For Money**2%
**Quality-Overall**2%
## **Common questions**
- **Is rutgers sweatshirt profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 79 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +133.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rutgers sweatshirt niche?**
- 15 brands and 13 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in rutgers sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 6.6% — above our launch gate.
- **When does demand for rutgers sweatshirt peak?**
- Demand peaks in May–Sep–Oct–Nov; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the rutgers sweatshirt niche?**
- Listings span $11.27–$60.43; the average listing price is $26.84 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
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