---
title: "Rugby Ball — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/rugby-ball"
last_updated: "2026-08-12T04:08:41.513Z"
locale: en
meta:
description: "Niche score 46/100 · $162K/yr market · 219K searches/yr · $25.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $162K/yr market · 219K searches/yr · $25.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Ball — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **rugby ball**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 26Conversion 36Competition 67Returns 80Price range 95Avg price 95Brand share 2Review moat 56Quality gap 27
**Avg price**
**Incredible****$25.64**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.92–$40.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,249.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$162K**
$162K/yr · 219K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rugby ball is a $162K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby ball market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$154K–$205K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 92%
**Open market**
**0%**
- Gilbert48% - World Rugby Shop36% - LUCA8% - Mitre6% - Rugby Imports2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/rugby-ball/trend)
## **Top rugby ball search terms**
- **rugby ball**122K/yr-0.8%2.5% conv. - **gilbert**25K/yr+11.1%0.0% conv. - **rugby ball size 5**16K/yr-2.3%3.4% conv. - **rugby balls**13K/yr-7.6%1.0% conv. - **rugby ball size 4**8K/yr+5.4%2.9% conv. - **gilbert rugby ball**9K/yr-10.9%2.5% conv. - **kids rugby ball**6K/yr+28.2%0.7% conv. - **mini rugby ball**5K/yr+17.4%0.5% conv. - **rugby ball kids**5K/yr+28.7%0.8% conv. - **youth rugby ball**5K/yr+20.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/rugby-ball/search-terms)
## **Top rugby ball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gilbert WRS A XV Training Rugby Ball (Size 5)**Gilbert**$25.36**4.7★597 rev](https://www.amazon.com/dp/B00CONENMW) [2**World Rugby Shop X Gilbert G-TR4000 Rugby Ball Size 5 - Durable Rugby Equipment - Triangular Surface Grip - 3 Ply Construction - Red**World Rugby Shop**$29.96**4.5★503 rev](https://www.amazon.com/dp/B0BGW2HLV6) [3**World Rugby Shop X Gilbert G-TR4000 Rugby Ball Size 4 - Durable Rugby Equipment - Triangular Surface Grip - 3 Ply Construction - Navy**World Rugby Shop**$29.77**4.5★503 rev](https://www.amazon.com/dp/B0BGVP994D) [4**Gilbert G-TR4000 Rugby Training Ball - Sky (5)**Gilbert**$26.75**4.7★5,168 rev](https://www.amazon.com/dp/B08P6WS6N6) [5**Gilbert G-TR4000 Rugby Training Ball - Red (5)**Gilbert**$25.17**4.7★5,168 rev](https://www.amazon.com/dp/B01FG07PII)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUCA Rugby Ball Size 4 for Youth Hand Stitched Super Grip Training Ball Durable 2-Ply Waterproof Surface for College & Club Practice**LUCA**$17.61**88 rev1y ago](https://www.amazon.com/dp/B0DSG57FWX) [**LUCA Rugby Ball Size 5 - Hand Stitched Super Grip Training Ball - Durable 3-Ply Waterproof Surface for College & Club Practice**LUCA**$19.59**88 rev1y ago](https://www.amazon.com/dp/B0DFHBTK3K) [**Mitre Unisex Rugby Ball**Mitre**$18.48**2,330 rev1y ago](https://www.amazon.com/dp/B0D44ZBCS1) [**Mitre Unisex Rugby Ball**Mitre**$18.93**2,330 rev1y ago](https://www.amazon.com/dp/B0D459V44N) [**World Rugby Shop X Gilbert G-TR4000 Rugby Ball Size 5 - Durable Rugby Equipment - Triangular Surface Grip - 3 Ply Construction - Fluro**World Rugby Shop**$30.07**503 rev3y ago](https://www.amazon.com/dp/B0BNJM1H8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gilbert G-TR4000 Rugby Training Ball - Sky (3)**Gilbert**$25.33**4.6★**▲ 76%**](https://www.amazon.com/dp/B08KTMP1TC) [**World Rugby Shop X Gilbert G-TR4000 Rugby Ball Size 5 - Durable Rugby Equipment - Triangular Surface Grip - 3 Ply Construction - Navy**World Rugby Shop**$30.18**4.5★**▲ 47%**](https://www.amazon.com/dp/B0BGVTGPRG) [**LUCA Rugby Ball Size 4 for Youth Hand Stitched Super Grip Training Ball Durable 2-Ply Waterproof Surface for College & Club Practice**LUCA**$17.61**4.6★**▲ 34%**](https://www.amazon.com/dp/B0DSG57FWX) [**Mitre Unisex Rugby Ball**Mitre**$18.48**4.4★**▲ 29%**](https://www.amazon.com/dp/B0D44ZBCS1) [**Gilbert G-TR4000 Rugby Training Ball - Red (5)**Gilbert**$25.17**4.7★**▲ 27%**](https://www.amazon.com/dp/B01FG07PII)
**~~View all trending →~~**
## **What buyers say about rugby ball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Overall, its the exact ball that I wanted, at the lowest price I could find, with prime overnight delivery and the 30 day return policy”*
**Grip**16%
*“Grip is nice”*
**Size-Overall**7%
*“perfect size”*
**Durability**7%
*“Will keep using for years”*
**Suitability Beginner**6%
*“Perfect for beginners”*
**Fun/Entertainment Experience**5%
*“My students loved playing with it”*
**Exercise/Sports Suitability**5%
*“Good practice rugby ball”*
**Advertised Vs Actual Product**5%
*“As described”*
**Soft Feel**5%
*“This ball feels as good as their Atom match ball”*
**Value For Money**4%
*“at the lowest price I could find”*
### **What buyers complain about **
**Inflation/Deflation**19%
*“the ball couldn't remain inflated while sitting untouched”*
**Flatness**17%
*“Ball continues to go flat after one use”*
**Quality-Overall**15%
*“Poor quality”*
**Durability**11%
*“Lasted less than a year”*
**Stitch/Finish/Polish**11%
*“The stitching is a bit weird”*
**Leak-Proof**10%
*“After attempting to inflate there were leaks at both ends of the ball”*
**Defective Material/Parts**6%
*“Ball continues to go flat after one use”*
**Unsustainable Design**4%
*“Major flaw in construction of this ball”*
### **Top return reasons **
**Size-Overall**26%
**Inflation/Deflation**20%
**Leak-Proof**18%
**Functionality-Overall**12%
**Defective Material/Parts**5%
**Stitch/Finish/Polish**4%
**Breathability**4%
**Advertised Vs Actual Product**3%
**Color**1%
**Shape/Style**1%
## **Common questions**
- **Is rugby ball profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the rugby ball niche?**
- 6 brands and 17 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in rugby ball?**
- Top complaints mined from reviews: Inflation/Deflation, Flatness, Quality-Overall. The return rate is 1.8%.
- **When does demand for rugby ball peak?**
- Demand peaks in Sep–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the rugby ball niche?**
- Listings span $14.92–$40.37; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.
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