---
title: "Rubber Yoga Mat — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/rubber-yoga-mat"
last_updated: "2026-07-21T19:39:48.627Z"
locale: en
meta:
description: "Niche score 45/100 · $64K/yr market · 85K searches/yr · $43.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $64K/yr market · 85K searches/yr · $43.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubber Yoga Mat — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **rubber yoga mat**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 22Conversion 22Competition 72Returns 56Price range 95Avg price 95Brand share 59Review moat 24Quality gap 37
**Avg price**
**Incredible****$43.95**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.40–$98.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.8%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,384.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$64K**
$64K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, rubber yoga mat is a $64K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber yoga mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**25%**
- CAMBIVO19% - HAPBEAR17% - KEEP13% - gogoKIWI10% - Amazon Basics10% - Wimwum6%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -6.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/rubber-yoga-mat/trend)
## **Top rubber yoga mat search terms**
- **big yoga mat**22K/yr-1.9%1.5% conv. - **large yoga mat thick**17K/yr-5.5%2.5% conv. - **tpe yoga mat**14K/yr-6.7%0.9% conv. - **extra wide yoga mat thick**11K/yr-15.9%1.6% conv. - **wide workout mat**5K/yr-2.7%2.7% conv. - **yoga mat big**5K/yr-3.3%2.6% conv. - **non slip hot yoga mat**4K/yr-11.1%0.6% conv. - **large yoga mats**3K/yr-4.2%1.3% conv. - **yoga mat extra thick wide and long**3K/yr-7.6%0.6% conv. - **extra wide extra thick yoga mat**2K/yr-25.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/rubber-yoga-mat/search-terms)
## **Top rubber yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.28**4.6★1,345 rev](https://www.amazon.com/dp/B0CFDW76BW) [2**CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm**CAMBIVO**$48.70**4.4★4,759 rev](https://www.amazon.com/dp/B07RKV9Z9D) [3**KEEP Non-Slip Large Yoga Mat Extra Long and Wide Exercise & Fitness Mat( 72Lx32Wx7mm Thick) with Free Carrying Strap Professional TPE Workout Mat for All Types of Yoga 7mm Pale Green**KEEP**$29.96**4.6★556 rev](https://www.amazon.com/dp/B0B74MRJS3) [4**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.68**4.6★69,529 rev](https://www.amazon.com/dp/B01LP0U5X0) [5**Wimwum Extra Wide Yoga Mat 72 x 32 6mm Non Slip TPE Exercise Mat with Carrying Strap Large Workout Mat for Yoga Pilates Stretching HIIT & Home Gym black**Wimwum**$29.00**4.4★91 rev](https://www.amazon.com/dp/B0GCD4NS2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm**Gaiam**$22.14**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PDL2Y) [**Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts Stone White**gogoKIWI**$49.27**733 rev3mo ago](https://www.amazon.com/dp/B0GV4H7Y2N) [**Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White**KEEP**$25.08**18 rev4mo ago](https://www.amazon.com/dp/B0GSRC3Z4Y) [**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$23.83**68 rev5mo ago](https://www.amazon.com/dp/B0GJSKH1GN) [**KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black**KEEP**$21.09**81 rev6mo ago](https://www.amazon.com/dp/B0GFZ72SJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White**KEEP**$25.08**4.8★**▲ 109%**](https://www.amazon.com/dp/B0GSRC3Z4Y) [**Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts Stone White**gogoKIWI**$49.27**4.6★**▲ 107%**](https://www.amazon.com/dp/B0GV4H7Y2N) [**Large Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)**Karma Fitness**$49.78**4.6★**▲ 103%**](https://www.amazon.com/dp/B0BS48N8KS) [**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$23.83**4.3★**▲ 100%**](https://www.amazon.com/dp/B0GJSKH1GN) [**KEEP Extra Thick NBR Yoga Mat for Women & Men 15mm Thick 72x32 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Grey**KEEP**$36.19**4.4★**▲ 99%**](https://www.amazon.com/dp/B0G4S6T5PC)
**~~View all trending →~~**
## **Common questions**
- **Is rubber yoga mat profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rubber yoga mat niche?**
- 17 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
- **When does demand for rubber yoga mat peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the rubber yoga mat niche?**
- Listings span $20.40–$98.06; the average listing price is $43.95 (sweet spot $15–$100). The average incumbent carries 6,384 reviews — the moat a new listing must climb.
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