---
title: "Roy Kent — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/roy-kent"
last_updated: "2026-08-12T00:49:19.447Z"
locale: en
meta:
description: "Niche score 55/100 · $69K/yr market · 75K searches/yr · $31.03 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $69K/yr market · 75K searches/yr · $31.03 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roy Kent — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **roy kent**
**Worth a look**
Shows a sweet-spot price point ($31.03 avg), but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 40Conversion 37Competition 82Returns 79Price range 75Avg price 95Brand share 39Review moat 84Quality gap 63
**Avg price**
**Incredible****$31.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****323.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.07–$118.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$69K**
$69K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, roy kent is a $69K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roy kent market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$78K–$93K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#38,166**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **56%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**14%**
- Funko40% - Ted Lasso17% - Be Free Clothing Company12% - HOFSM.COM Hall of Fame Sports Memorabilia6% - POP6% - INTIMO4% - Open — no brand owns it (11 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/roy-kent/trend)
## **Top roy kent search terms**
- **ted lasso funko pop**30K/yr+1.1%2.8% conv. - **roy kent**22K/yr+61.4%1.1% conv. - **ted lasso funko**6K/yr+33.3%2.8% conv. - **funko pop ted lasso**6K/yr+9.8%2.2% conv. - **roy kent funko pop**3K/yr+46.2%4.2% conv. - **funko ted lasso**2K/yr+2.1%1.5% conv. - **ted funko pop**3K/yr-68.4%0.5% conv. - **coach beard funko pop**2K/yr-22.1%3.2% conv. - **roy kent merchandise**2K/yr+9.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/roy-kent/search-terms)
## **Top roy kent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$8K16%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! TV: Ted Lasso with Teacup - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$10.30**4.9★2,046 rev](https://www.amazon.com/dp/B09QBSSGPX) [2**Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - X-Large Blue**Ted Lasso**$73.38**3.5★3 rev](https://www.amazon.com/dp/B0GTRNDQWR) [3**Funko POP! TV: Ted Lasso - Roy Kent - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$10.97**4.9★2,046 rev](https://www.amazon.com/dp/B09YDF9FNC) [4**Funko Pop TV: Ted Lasso - 1/6 Odds for Rare Chase Variant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comedy Fans**Funko**$11.82**4.8★515 rev](https://www.amazon.com/dp/B09YDH5W1Z) [5**Ted Lasso Mens TV Series Show Symbols Icons Believe Sleep Pajama Pants (Medium)**INTIMO**$23.24**4.7★42 rev](https://www.amazon.com/dp/B0B998CCBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ted Lasso A.F.C. Richmond Roy Kent #6 T-Shirt Officially Licensed Soccer Jersey Style Tee Navy Graphic Shirt Navy-X-Large**Ted Lasso**$32.35**1 rev2mo ago](https://www.amazon.com/dp/B0GZ5VGMTM) [**Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - X-Large Blue**Ted Lasso**$73.38**3 rev4mo ago](https://www.amazon.com/dp/B0GTRNDQWR) [**Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - Small Blue**Ted Lasso**$71.01**3 rev4mo ago](https://www.amazon.com/dp/B0GTS3D1SD) [**Brett Goldstein Roy Kent #1571 Ted Lasso Facsimile Signed Reprint Laser Autographed Funko POP! Television Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.78**3 rev1y ago](https://www.amazon.com/dp/B0DLYRRHHN) [**Jason Sudeikis Ted Lasso #1351 Facsimile Signed Reprint Laser Autographed Funko POP! Television Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.85**0 rev1y ago](https://www.amazon.com/dp/B0DLZ2Q82D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - Small Blue**Ted Lasso**$71.01**3.5★**▲ 220%**](https://www.amazon.com/dp/B0GTS3D1SD) [**Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - X-Large Blue**Ted Lasso**$73.38**3.5★**▲ 219%**](https://www.amazon.com/dp/B0GTRNDQWR) [**Ted Lasso A.F.C. Richmond Roy Kent #6 T-Shirt Officially Licensed Soccer Jersey Style Tee Navy Graphic Shirt Navy-X-Large**Ted Lasso**$32.35**1.0★**▲ 219%**](https://www.amazon.com/dp/B0GZ5VGMTM) [**Whistle! Roy Kent Soccer T-Shirt (MD Navy)**Be Free Clothing Company**$28.67**4.7★**▲ 175%**](https://www.amazon.com/dp/B0C6GF1JRS) [**Whistle! Roy Kent Soccer T-Shirt (2X Dark Gray)**Be Free Clothing Company**$29.78**4.7★**▲ 171%**](https://www.amazon.com/dp/B0C6GDGRS1)
**~~View all trending →~~**
## **What buyers say about roy kent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**46%
*“Good quality”*
**Gifting Purpose**33%
*“Made a great gift”*
**Brightness/Shine/Glow**8%
*“Great item to brighten someones day”*
**Weight Light**4%
*“its lightweight enough to place anywhere easily”*
**Design-Overall**4%
*“The design is clean and recognizable, especially for Ted Lasso fans,”*
### **What buyers complain about **
**Value For Money**50%
*“Way overpriced for the qaulity”*
**Size-Overall**13%
*“A small”*
### **Top return reasons **
**Size-Overall**53%
**Quality-Overall**9%
**Length**9%
**Advertised Vs Actual Product**7%
**Gifting Purpose**4%
**Value For Money**2%
**Waist Fit**2%
**Add-Ons/Attachments**2%
**Material Quality**2%
**Display-Overall**2%
## **Common questions**
- **Is roy kent profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 48 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the roy kent niche?**
- 17 brands and 104 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in roy kent?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.8%.
- **When does demand for roy kent peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the roy kent niche?**
- Listings span $6.07–$118.53; the average listing price is $31.03 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.
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