---
title: "Roman Reigns Action Figure — $337K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/roman-reigns-action-figure"
last_updated: "2026-08-12T03:05:17.932Z"
locale: en
meta:
description: "Niche score 54/100 · $337K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $337K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roman Reigns Action Figure — $337K/yr Amazon US Niche (2026) - Flapen"
---
# **roman reigns action figure**
**Worth a look**
Shows a sweet-spot price point ($37.70 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 53Growth 42Conversion 30Competition 80Returns 80Price range 92Avg price 95Brand share 17Review moat 76Quality gap 24
**Avg price**
**Incredible****$37.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.68–$67.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****480.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$337K**
$337K/yr · 368K searches
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roman reigns action figure is a $337K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roman reigns action figure market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$226K–$302K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#3,588**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **47%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**234**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**5%**
- Mattel61% - WWE26% - Rhone3% - GENERIC2% - AstraSpark2% - Daifunli2% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +13.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/roman-reigns-action-figure/trend)
## **Top roman reigns action figure search terms**
- **roman reigns action figure**183K/yr+3.8%2.0% conv. - **roman reigns**128K/yr+18.0%0.9% conv. - **wwe action figures roman reigns**41K/yr+31.8%0.8% conv. - **wwe ultimate edition roman reigns**5K/yr+126.8%0.5% conv. - **wwe elite roman reigns**7K/yr+39.5%0.3% conv. - **roman reigns ultimate edition**4K/yr+41.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/roman-reigns-action-figure/search-terms)
## **Top roman reigns action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$30K12%$40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WWE Roman Reigns Elite 120**Mattel**$31.94**4.5★47 rev](https://www.amazon.com/dp/B0FM5NNW8V) [2**WWE Roman Reigns (Gold Belt) Best of Ultimate Edition 6 Toy Wrestling Action Figure**WWE**$49.18**4.8★41 rev](https://www.amazon.com/dp/B0F8K8H9YK) [3**Mattel WWE Elite Roman Reigns Action Figure & Accessories**Mattel**$24.59**3.2★6 rev](https://www.amazon.com/dp/B0G8YN7QZT) [4**Mattel WWE Elite Collection Top Picks Action Figure & Accessories Set Roman Reigns 6-inch Collectible with Articulation & Interchangeable Parts**Mattel**$35.93**4.8★1,392 rev](https://www.amazon.com/dp/B0B9Q8KPNK) [5**Mattel WWE Roman Reigns Action Figure Main Event Series #158 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look**Mattel**$15.59**4.8★321 rev](https://www.amazon.com/dp/B0DPQG2R55)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel WWE Elite Roman Reigns Action Figure & Accessories**Mattel**$24.59**6 rev3w ago](https://www.amazon.com/dp/B0G8YN7QZT) [**Mattel WWE Roman Reigns Action Figure Main Event Series #166 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look**Mattel**$12.68**3 rev3w ago](https://www.amazon.com/dp/B0G8YMGC1V) [**WWE Top Picks Main Event Series 2026 Wave 3 Roman Reigns**WWE**$23.81**1 rev2mo ago](https://www.amazon.com/dp/B0GZJG7BMG) [**Funko Pop! Deluxe: WWE - Roman Reigns - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$27.78**26 rev6mo ago](https://www.amazon.com/dp/B0FCFVXJJN) [**Mattel WWE Elite Action Figure & Accessories Series #123 Set 6-inch Collectible Roman Reigns with 25 Articulation Points & Swappable Hands**Mattel**$25.43**34 rev9mo ago](https://www.amazon.com/dp/B0FK1MR2D9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WWE Top Picks Main Event Series 2026 Wave 3 Roman Reigns**WWE**$23.81**5.0★**▲ 238%**](https://www.amazon.com/dp/B0GZJG7BMG) [**Mattel WWE Elite Roman Reigns Action Figure & Accessories**Mattel**$24.59**3.2★**▲ 237%**](https://www.amazon.com/dp/B0G8YN7QZT) [**Rhone Reign Mens Workout Shirts Anti-Odor Quick Dry Mens Gym Shirts Workout Shirts for Men (Light Gray Heather X-Small)**Rhone**$59.89**4.5★**▲ 236%**](https://www.amazon.com/dp/B0CKC5XTNT) [**Mattel WWE Roman Reigns Action Figure Main Event Series #166 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look**Mattel**$12.68**4.6★**▲ 236%**](https://www.amazon.com/dp/B0G8YMGC1V) [**WWE Mens Slides Sandals John Cena Roman Reigns Seth Rollins Championship Belt Slip-On Pool Beach Shoes for Men Black**WWE**$45.99**4.7★**▲ 213%**](https://www.amazon.com/dp/B0CRJP6P4H)
**~~View all trending →~~**
## **What buyers say about roman reigns action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“My child loves this toy because although its basic its definitely good quality”*
**Size-Overall**12%
*“It was good and it fits”*
**Gifting Purpose**12%
*“Perfect gift”*
**Advertised Vs Actual Product**9%
*“true to the picture”*
**Value For Money**8%
*“Great purchase for price”*
**Fun/Entertainment Experience**6%
*“My grandson love playing with”*
**Durability**6%
*“Very durable”*
**Comfort-Overall**4%
*“Comfortable”*
**Collectibles**3%
*“Overall nice to add to collection”*
**Add-Ons/Attachments**2%
*“The accessories give it extra touch of fun”*
### **What buyers complain about **
**Quality-Overall**29%
*“Junk”*
**Ease Of Use**13%
*“Never try to take the foot off if you are a kid it is going to be hard to put it back on”*
**Wrinkles**13%
*“Wrinkle Gildan Tshirt with words on it”*
**Value For Money**10%
*“They cost more than ever”*
**Size-Overall**6%
*“It is a little small for the price”*
**Hard Feel**4%
*“It also was dusty”*
**Scratch Resistance**4%
*“had scratches on it”*
**Product Condition**4%
*“Seems like a used product”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**18%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**9%
**Product Condition**7%
**Chest Fit**3%
**Length**3%
**Material Quality**3%
**Thin**2%
**Gifting Purpose**2%
## **Common questions**
- **Is roman reigns action figure profitable to sell on Amazon United States?**
- The niche generates $337K/yr across 45 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the roman reigns action figure niche?**
- 12 brands and 234 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in roman reigns action figure?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Wrinkles. The return rate is 1.8%.
- **When does demand for roman reigns action figure peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the roman reigns action figure niche?**
- Listings span $12.68–$67.77; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.
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