---
title: "Search terms — reflective running vest - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/reflective-running-vest/search-terms"
last_updated: "2026-08-12T04:10:14.282Z"
locale: en
meta:
  description: "Niche score 45/100 · $253K/yr market · 486K searches/yr · $16.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $253K/yr market · 486K searches/yr · $16.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — reflective running vest - Flapen"
---

# **reflective running vest**

**Skip it**

Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.

Market size 47Growth 12Conversion 40Competition 56Returns 45Price range 83Avg price 78Brand share 64Review moat 29Quality gap 33

**Price range**

**Great****$6.89–$62.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.14**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$253K**

$253K/yr · 486K searches

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,564.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

## Search terms