---
title: "Referee Shirt — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/referee-shirt"
last_updated: "2026-08-12T03:00:54.804Z"
locale: en
meta:
description: "Niche score 38/100 · $287K/yr market · 769K searches/yr · $14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $287K/yr market · 769K searches/yr · $14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Referee Shirt — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **referee shirt**
**Skip it**
High returns (5.5%) — this niche doesn't clear our bar today.
Market size 51Growth 25Conversion 32Competition 37Returns 23Price range 65Avg price 71Brand share 27Review moat 69Quality gap 24
**Avg price**
**Good****$14.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****724.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.82–$24.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$287K**
$287K/yr · 769K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, referee shirt is a $287K/yr Amazon United States market (769K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **referee shirt market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$291K–$364K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**6%**
- Murray Sporting Goods25% - Okxiri23% - allentian21% - obmwang13% - redgino7% - WooWee5% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/referee-shirt/trend)
## **Top referee shirt search terms**
- **referee shirt**361K/yr-0.4%2.0% conv. - **ref shirt**51K/yr+4.7%2.2% conv. - **referee shirts**26K/yr+31.9%1.4% conv. - **referee costume**127K/yr-6.8%0.5% conv. - **referee jersey**19K/yr+42.4%0.8% conv. - **referee**32K/yr+23.9%0.5% conv. - **referee shirt men**39K/yr-38.4%2.1% conv. - **ref jersey**12K/yr+6.4%2.4% conv. - **ref shirts**8K/yr+29.1%1.4% conv. - **referee outfit**7K/yr+63.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/referee-shirt/search-terms)
## **Top referee shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$57K30%$86K40%$115K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)**Okxiri**$9.82**4.6★76 rev](https://www.amazon.com/dp/B0G4D44DCF) [2**Murray Sporting Goods Mens V-Neck Referee Shirt | Mens Official Short Sleeve Pro-Style V-Neck Officiating Halloween Costume (Large)**Murray Sporting Goods**$12.91**4.6★2,216 rev](https://www.amazon.com/dp/B07KPM7DGR) [3**allentian Men Referee Shirt Official Black & White Stripe Referee/Umpire Jersey Pro-Style V-Neck Referee Uniform Basketball Football Soccer (XL)**allentian**$12.92**4.6★1,127 rev](https://www.amazon.com/dp/B082RZQFWX) [4**Murray Sporting Goods Mens Referee Shirt Collared | Official Mens Ref Shirt Jersey Short Sleeve - Football Halloween Costume (Large)**Murray Sporting Goods**$14.79**4.6★2,377 rev](https://www.amazon.com/dp/B07M8DF12X) [5**allentian Mens Referee Shirt - Official Black & White Stripe Referee/Umpire Jersey Pro-Style V-Neck Referee Uniform Basketball Football Soccer (L)**allentian**$12.91**4.6★1,127 rev](https://www.amazon.com/dp/B082S12V9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (XL)**Okxiri**$13.81**76 rev6mo ago](https://www.amazon.com/dp/B0G4CZSNZR) [**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)**Okxiri**$9.82**76 rev6mo ago](https://www.amazon.com/dp/B0G4D44DCF) [**Referee Shirt for Men & Women 4-Piece Ref Uniform Set with Zipper Collar Whistle Hat & Penally Flag for Football & Soccer (Large)**WooWee**$19.58**22 rev8mo ago](https://www.amazon.com/dp/B0G4CLGTYH) [**obmwang Referee Shirt for Womens and Mens Stripe Umpire Jersey Referee Hat Yellow Penalty Flag and Whistle for Football Halloween Medium**obmwang**$18.95**106 rev1y ago](https://www.amazon.com/dp/B0DWSQCDJ2) [**5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L**redgino**$19.91**80 rev2y ago](https://www.amazon.com/dp/B0D77CY3TZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (XL)**Okxiri**$13.81**4.6★**▲ 72%**](https://www.amazon.com/dp/B0G4CZSNZR) [**Mens Referee Shirt V-Neck Women Football Soccer Basketball Officials Jersey Halloween Costume or Waitress Uniform L**redgino**$11.12**4.6★**▲ 54%**](https://www.amazon.com/dp/B0C4FM9FVC) [**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)**Okxiri**$9.82**4.6★**▲ 38%**](https://www.amazon.com/dp/B0G4D44DCF) [**VKT Referee Shirt V-Neck Official Ref Costume Umpire Jersey for Womens and Mens Basketball Football Halloween Uniform XL**VKT**$11.88**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D2W48GLG) [**ChinFun Official Referee Costume Shirt Womens Ref Shirt Zipper Collared Black and White Stripe Umpire Jersey Shirt for Basketball Football Soccer Rugby Sports Halloween Size L**ChinFun**$14.89**4.4★**▲ 31%**](https://www.amazon.com/dp/B0824LZ2TG)
**~~View all trending →~~**
## **What buyers say about referee shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Fits as expected”*
**Quality-Overall**10%
*“Good quality”*
**Comfort-Overall**8%
*“Super comfortable”*
**Material Quality**7%
*“The material is impressively silky, light, smooth, and breathable, without feeling flimsy”*
**Value For Money**7%
*“It was worth the money”*
**Weight Light**6%
*“The material is lightweight”*
**Advertised Vs Actual Product**6%
*“As pictured”*
**Soft Feel**4%
*“Soft”*
**Stretchability/Expandability/Elasticity**2%
*“The stretchy fabric has good give to it”*
**Ease Of Use**2%
*“It is a practical”*
### **What buyers complain about **
**Size-Overall**26%
*“Runs a little small”*
**Quality-Overall**7%
*“Cheaply made”*
**Advertised Vs Actual Product**6%
*“Doesn't give all that is pictured”*
**Thickness**5%
*“yet thick material”*
**Material Quality**5%
*“I am just not a fan of the feeling of the fabric”*
**Thin**3%
*“The fabric is a little thin”*
**Stiffness**1%
*“I was worried it was going to be a stiff polyester”*
**Stitch/Finish/Polish**1%
*“Some of the stitching by the neckline was messed up”*
**Transparency**1%
*“is not very see through so that was a surprising plus”*
**Weight Heavy**1%
*“Heavier weight material then expected”*
### **Top return reasons **
**Size-Overall**70%
**Material Quality**5%
**Length**4%
**Chest Fit**4%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Sleeve Fit**2%
**Value For Money**2%
**Thin**1%
**Arm Fit**1%
## **Common questions**
- **Is referee shirt profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the referee shirt niche?**
- 10 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in referee shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.
- **When does demand for referee shirt peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the referee shirt niche?**
- Listings span $9.82–$24.72; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)