---
title: "Red Yankees Hat — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/red-yankees-hat"
last_updated: "2026-08-06T00:33:28.109Z"
locale: en
meta:
description: "Niche score 39/100 · $180K/yr market · 176K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $180K/yr market · 176K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Yankees Hat — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **red yankees hat**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 45Conversion 44Competition 42Returns 22Price range 80Avg price 95Brand share 13Review moat 36Quality gap 25
**Avg price**
**Incredible****$29.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.98–$41.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$180K**
$180K/yr · 176K searches
**Review moat**
**Okay****2,907.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red yankees hat is a $180K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red yankees hat market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$146K–$175K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,414**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**3%**
- 4747% - New Era31% - E BY ELIDAN9% - Amazon Essentials5% - Von Dutch2% - Tibllnay2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/red-yankees-hat/trend)
## **Top red yankees hat search terms**
- **red yankees hat**47K/yr+38.1%3.2% conv. - **red ny hat**39K/yr-2.8%2.8% conv. - **red new york yankees hat**18K/yr-7.4%2.4% conv. - **red yankees hat women**12K/yr+24.2%2.1% conv. - **red new york hat**8K/yr+25.9%2.6% conv. - **red ny yankees hat**16K/yr+34.6%2.6% conv. - **ny red hat**7K/yr+21.1%3.0% conv. - **ny hat red**7K/yr-3.7%2.2% conv. - **red yankee hat**5K/yr+47.1%4.5% conv. - **red ny hat women**4K/yr-3.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/red-yankees-hat/search-terms)
## **Top red yankees hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 MLB New York Yankees Mens Brand Bullpen MVP Cap Red One-Size**47**$29.46**4.7★842 rev](https://www.amazon.com/dp/B00ABD09KC) [2**New York Yankees 9TWENTY Red 920 Adjustable Cotton Hat Cap**New Era**$34.14**4.7★713 rev](https://www.amazon.com/dp/B07V1R9C8B) [3**MLB New York Yankees Mens 47 Brand Clean Up Cap Red One-Size**47**$31.07**4.7★28,744 rev](https://www.amazon.com/dp/B003LZTHZU) [4**E BY ELIDAN New York Dad Hat Embroidered NEW YORK EST.1625 Cotton Cap Adjustable Metal Buckle Strap Unstructured Low-Profile NY Baseball Cap for Men & Women Red**E BY ELIDAN**$16.44**4.6★117 rev](https://www.amazon.com/dp/B0FQK8L7PV) [5**New Era New York Yankees 9FIFTY Snapback Hat - Scarlet**New Era**$31.36**4.7★1,415 rev](https://www.amazon.com/dp/B07QB97M5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NY 3D Embroidered 100% Cotton Dad Hat New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Under Brim Two Tone Khaki Red**E BY ELIDAN**$16.32**177 rev3mo ago](https://www.amazon.com/dp/B0GV1PMMC1) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Red One Size**Amazon Essentials**$8.98**224 rev6mo ago](https://www.amazon.com/dp/B0FNS4L2C8) [**E BY ELIDAN New York Dad Hat Embroidered NEW YORK EST.1625 Cotton Cap Adjustable Metal Buckle Strap Unstructured Low-Profile NY Baseball Cap for Men & Women Red**E BY ELIDAN**$16.44**117 rev10mo ago](https://www.amazon.com/dp/B0FQK8L7PV) [**Adjustable Baseball Cap with Letter Patch - One Size Fits Most Sun Protection and Shade hat for Men & Women (US Alpha One Size Red)**Tibllnay**$8.99**11 rev1y ago](https://www.amazon.com/dp/B0F44116FS) [**Adult Trucker Snapback Hat 2-Tone Cap - Honey**Funky Junque**$29.27**1,230 rev1y ago](https://www.amazon.com/dp/B0DSM2HPKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Red One Size**Amazon Essentials**$8.98**4.4★**▲ 149%**](https://www.amazon.com/dp/B0FNS4L2C8) [**Flipper NY NYC New York City Statue of Liberty Logo Structured Cotton Ballcap Baseball Cap Adjustable Snapback Hat (Small ~ Medium Red)**Flipper**$33.40**4.3★**▲ 148%**](https://www.amazon.com/dp/B0B5R3436D) [**47 MLB New York Yankees Brand Clean Up Adjustable Cap One Size Kelly**47**$31.30**4.7★**▲ 145%**](https://www.amazon.com/dp/B002V2XVL0) [**NY 3D Embroidered 100% Cotton Dad Hat New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Under Brim Two Tone Khaki Red**E BY ELIDAN**$16.32**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GV1PMMC1) [**Adult Trucker Snapback Hat 2-Tone Cap - Honey**Funky Junque**$29.27**4.6★**▲ 123%**](https://www.amazon.com/dp/B0DSM2HPKT)
**~~View all trending →~~**
## **What buyers say about red yankees hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fits good”*
**Quality-Overall**20%
*“The hat is solid quality”*
**Color**17%
*“bright colors”*
**Advertised Vs Actual Product**6%
*“As shown”*
**Shape/Style**5%
*“Cute and stylish”*
**Value For Money**4%
*“Great value”*
**Design-Overall**3%
*“The design is simple and stylish, making it easy to match with different outfits”*
**Comfort-Overall**2%
*“Comfortable”*
**Ease Of Use**2%
*“Easy to use”*
**Adjustability/Rotatability/Reclining**2%
*“Fits well and is adjustable”*
### **What buyers complain about **
**Quality-Overall**36%
*“for the quality I feel overpriced”*
**Advertised Vs Actual Product**8%
*“Not as shown”*
**Ease Of Cleaning**6%
*“Dirty”*
**Strap/String Quality**6%
*“Adjustable strap failure”*
**Stitch/Finish/Polish**6%
*“Stitching was off”*
**Weight Light**6%
*“The picture looks lighter than what I received”*
**Color**5%
*“when I washed it the color dimed a little”*
**Value For Money**4%
*“A little spendy”*
**Durability**3%
*“Worked for about 5days”*
**Ease Of Use**2%
*“I had a difficult time wearing it at the first snap due to it still being tight”*
### **Top return reasons **
**Size-Overall**51%
**Color**16%
**Value For Money**6%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Shape/Style**4%
**Product Condition**3%
**Quality-Overall**2%
**Length**1%
**Strength**1%
## **Common questions**
- **Is red yankees hat profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the red yankees hat niche?**
- 9 brands and 74 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in red yankees hat?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 6.0% — above our launch gate.
- **When does demand for red yankees hat peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the red yankees hat niche?**
- Listings span $8.98–$41.46; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 2,908 reviews — the moat a new listing must climb.
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