---
title: "Raiders Wallet — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/raiders-wallet"
last_updated: "2026-07-22T21:48:23.984Z"
locale: en
meta:
description: "Niche score 41/100 · $18K/yr market · 32K searches/yr · $28.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $18K/yr market · 32K searches/yr · $28.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raiders Wallet — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **raiders wallet**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 37Conversion 24Competition 68Returns 45Price range 77Avg price 95Brand share 42Review moat 33Quality gap 37
**Avg price**
**Incredible****$28.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.90–$117.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,183.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, raiders wallet is a $18K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raiders wallet market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**12%**
- Rico Industries29% - Siskiyou18% - Littlearth14% - RUNBOX10% - Team Sports America9% - The Ridge8% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/raiders-wallet/trend)
## **Top raiders wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7048%$1K12%$2K16%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Littlearth NFL Las Vegas Raiders Bi-Fold Wallet Team Color 4 x 5 x 1**Littlearth**$16.14**4.7★3,041 rev](https://www.amazon.com/dp/B08M55X1TK) [2**RUNBOX Wallet for Men -Slim RFID Leather Mens Bifold Wallets 2 ID Window With Gift Box Mens Accessories**RUNBOX**$17.37**4.6★21,463 rev](https://www.amazon.com/dp/B09M3Z63QP) [3**NFL Siskiyou Sports Mens Las Vegas Raiders Embossed Leather Tri-fold Wallet One Size Black**Siskiyou**$27.08**4.7★3,873 rev](https://www.amazon.com/dp/B071GDLQLS) [4**Rico Industries Laser Engraved Billfold Wallet Oakland Raiders Black**Rico Industries**$24.78**4.6★7,487 rev](https://www.amazon.com/dp/B07Q3979SZ) [5**The Ridge NFL Wallet - Las Vegas Raiders - Slim Wallet Card Holder Carry up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip**The Ridge**$104.13**4.6★3,106 rev](https://www.amazon.com/dp/B0CS4VKHZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GNDR Wallet For Men Bifold Black RFID Blocking Slim Faux Leather Wallets Card Holder Front Pocket Minimalist Men Accessories With Gift Box**GNDR**$8.68**313 rev9mo ago](https://www.amazon.com/dp/B0FX3R2Z3W) [**VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)**VATAN**$9.49**1,028 rev11mo ago](https://www.amazon.com/dp/B0FLJV7ZJC) [**GNDR Wallet For Men RFID Blocking Black Wallets Bifold Faux Leather Card Holder Front Pocket Mens Accessories With Gift Box**GNDR**$7.90**557 rev1y ago](https://www.amazon.com/dp/B0F6KX52FK) [**Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber**KIKVES**$29.18**2,276 rev1y ago](https://www.amazon.com/dp/B0DZHBM8KR) [**DK86 USA Flag Trifold Wallets for Men American Flag Wallet Full Grain Leather with Hand Burnished Tri-Fold Wallet RFID Blocking**DK86**$29.51**841 rev1y ago](https://www.amazon.com/dp/B0DSBYHFT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Littlearth unisex-adult NFL New England Patriots Pebble Bi-Fold Wallet Team Color 5 x 4 x 1**Littlearth**$22.47**4.6★**▲ 256%**](https://www.amazon.com/dp/B07WGHXW76) [**Lenvoten Upgraded Hinged Minimalist Wallet for Men | Slim Metal RFID Blocking Wallet | Credit Card Holder & Money Clip Holds 20 Cards | Premium Scratch-Resistant Finish | Ideal Gift for Men**Lenvoten**$20.87**4.4★**▲ 215%**](https://www.amazon.com/dp/B0CSWN363V) [**Stealth Mode Trifold Wallet for Men RFID Blocking Genuine Napa Leather Extra Capacity Mens Wallet 11 Card Slots 3 ID Windows Flip Out ID Holder Large Tri Fold Leather Wallet for Men - Gift Ready**Stealth Mode**$36.42**4.6★**▲ 215%**](https://www.amazon.com/dp/B076VVY5TJ) [**DK86 USA Flag Trifold Wallets for Men American Flag Wallet Full Grain Leather with Hand Burnished Tri-Fold Wallet RFID Blocking**DK86**$29.51**4.6★**▲ 209%**](https://www.amazon.com/dp/B0DSBYHFT4) [**Ridge Wallet - Las Vegas Raiders - Carbon Fiber 3k**The Ridge**$117.34**4.6★**▲ 200%**](https://www.amazon.com/dp/B0DL7YCVHP)
**~~View all trending →~~**
## **What buyers say about raiders wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality wallet”*
**Pockets/Compartments**11%
*“Many many pockets”*
**Value For Money**9%
*“Great deal”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**7%
*“Fits all his cars”*
**Storage Capacity**5%
*“Plenty of room”*
**Durability**5%
*“Its durable and will last long”*
**Design-Overall**4%
*“Very well built”*
**Ease Of Use**3%
*“Ease of use”*
**Material Quality**3%
*“Excellent material and comfortable”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Thickness**12%
*“too thick”*
**Durability**10%
*“The item is not very durable”*
**Quality-Overall**6%
*“This looked cheaply made”*
**Ease Of Use**6%
*“Hard to use”*
**Weight Heavy**4%
*“its too heavy”*
**Leather Quality**4%
*“poor construction inferior leather”*
**Thin**3%
*“Not slim like advertised”*
**Advertised Vs Actual Product**3%
*“Definitely not as pictured”*
**Pockets/Compartments**2%
*“A little large in the pocket”*
### **Top return reasons **
**Size-Overall**42%
**Weight Heavy**7%
**Advertised Vs Actual Product**6%
**Pockets/Compartments**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Shape/Style**4%
**Width**3%
**Ease Of Use**3%
**Material Quality**3%
## **Common questions**
- **Is raiders wallet profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the raiders wallet niche?**
- 15 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in raiders wallet?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.7%.
- **When does demand for raiders wallet peak?**
- Demand peaks in Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the raiders wallet niche?**
- Listings span $7.90–$117.34; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.
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