---
title: "Putter — $239K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/putter"
last_updated: "2026-08-12T06:08:00.817Z"
locale: en
meta:
description: "Amazon product research for putter: $239K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for putter: $239K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Putter — $239K/mo Amazon US Product Research (2026)"
---
# **Putter**
**Launch it**
A $2.9M/yr market growing +47.5% this quarter with returns at 2.5% — clears our launch bar.
Market size 96Growth 67Conversion 10Competition 79Returns 62Price range 19Avg price 69Brand share 53Review moat 80Quality gap 42
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 3.1M searches
**Review moat**
**Great****391.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Good****$117.79**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+47.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$7.00–$447.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is putter profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, putter is a $2.9M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **putter market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**22%**
- PGM30% - GoSports21% - WILSON10% - Ray Cook7% - Cleveland Golf6% - TaylorMade5%
## **putter demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/putter/trend)
## **Top putter search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **putter**888K/yr+55.9%0.4% conv. - **golf putter**449K/yr+56.6%0.4% conv. - **odyssey putter**220K/yr+24.0%0.1% conv. - **putters for men right handed**162K/yr+44.7%0.4% conv. - **golf putters**188K/yr+30.8%0.2% conv. - **putters**164K/yr+43.6%0.1% conv. - **mallet putter**142K/yr+50.4%0.2% conv. - **zero torque putter**105K/yr+76.5%0.2% conv. - **golf putters for men**146K/yr+35.9%0.4% conv. - **lab putter**130K/yr+28.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/putter/search-terms)
## **Top putter products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$86K6%$172K9%$258K12%$344K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoSports Classic Golf Putter - Tour Blade Design with Premium Grip and Milled Face - Right Handed 35 Inch**GoSports**$37.26**4.6★1,734 rev](https://www.amazon.com/dp/B09KZNY2PG) [2**GoSports Classic Golf Putter Choose Between 2 Way or Blade Putter - 35 Length with Premium Grip**GoSports**$24.85**4.6★1,734 rev](https://www.amazon.com/dp/B0B8TLCRFL) [3**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver**PGM**$141.77**4.1★12 rev](https://www.amazon.com/dp/B0GGH1HNB5) [4**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed with High Forgiveness and Low Deviation Straight Line Putting Square to Square Putter with Ball Retrieval Feature**PGM**$293.28**5.0★4 rev](https://www.amazon.com/dp/B0G2L77CTG) [5**Cleveland Golf HB Soft 2 Putter (Model 11) Silver 35 Center Shafted - Oversized Grip Right Hand**Cleveland Golf**$147.02**4.4★192 rev](https://www.amazon.com/dp/B0CP9T3C1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver**PGM**$141.77**12 rev2mo ago](https://www.amazon.com/dp/B0GGH1HNB5) [**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Green**PGM**$141.96**12 rev2mo ago](https://www.amazon.com/dp/B0GGH4C5DF) [**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Black**PGM**$147.21**12 rev2mo ago](https://www.amazon.com/dp/B0GGH829KW) [**Wilson Infinite Zero Torque The 606- Right Hand 35**WILSON**$194.53**43 rev4mo ago](https://www.amazon.com/dp/B0GRWMWSQ2) [**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed with High Forgiveness and Low Deviation Straight Line Putting Square to Square Putter with Ball Retrieval Feature**PGM**$293.28**4 rev8mo ago](https://www.amazon.com/dp/B0G2L77CTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Green**PGM**$141.96**4.1★**▲ 109%**](https://www.amazon.com/dp/B0GGH4C5DF) [**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Black**PGM**$147.21**4.1★**▲ 108%**](https://www.amazon.com/dp/B0GGH829KW) [**PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver**PGM**$141.77**4.1★**▲ 108%**](https://www.amazon.com/dp/B0GGH1HNB5) [**PGM 33 Golf Putters for Women Right Handed with Headcover Alignment Aid High Moi Mallet Putter Golf Club for Straighter Putts Silver Pink**PGM**$104.35**5.0★**▲ 101%**](https://www.amazon.com/dp/B0FK29V5K9) [**WILSON Golf Profile Platinum Package Set Mens Right Handed Tall Carry**WILSON**$447.80**4.3★**▲ 97%**](https://www.amazon.com/dp/B07WQXFJ9X)
**~~View all trending →~~**
## **What reviews say buyers love and hate about putter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Worth every penny”*
**Grip**14%
*“Super comfortable grip”*
**Quality-Overall**13%
*“Seems well made”*
**Balance/Stability**10%
*“Good balance”*
**Advertised Vs Actual Product**6%
*“Better than I expected”*
**Weight Light**5%
*“much lighter than my previous putter”*
**Soft Feel**5%
*“Great feel and as consistent as you are”*
**Size-Overall**4%
*“Great Fit”*
**Weight Heavy**2%
*“Excellent putter and weight”*
**Fun/Entertainment Experience**2%
*“Nice fun putter”*
### **What buyers complain about **
**Quality-Overall**18%
*“Poor quality”*
**Size-Overall**14%
*“for most men it is too small”*
**Durability**11%
*“broke the 1st time it was used”*
**Grip**9%
*“Doesnt fit super stroke grips”*
**Value For Money**6%
*“Not worth $30.00”*
**Weight Heavy**5%
*“It's a little heavier than my old one”*
**Design-Overall**3%
*“Poorly designed putter”*
**Advertised Vs Actual Product**3%
*“Didnt see that info on the web description”*
**Noise Level**3%
*“an even more satisfsctory noise when you hit it correctly in my opinion”*
**Ease Of Use**3%
*“Not what I expected or what Im used to using”*
### **Top return reasons **
**Size-Overall**28%
**Grip**18%
**Advertised Vs Actual Product**10%
**Functionality-Overall**6%
**Weight Heavy**5%
**Weight Light**4%
**Quality-Overall**4%
**Balance/Stability**3%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
## **Common putter questions**
- **Is putter profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 48 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Launch it (61/100).
- **How competitive is the putter niche?**
- 20 brands and 55 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in putter?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.5%.
- **When does demand for putter peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the putter niche?**
- Listings span $7.00–$447.80; the average listing price is $117.79 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.
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