---
title: "Purdue Hat — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/purdue-hat"
last_updated: "2026-08-12T06:07:54.586Z"
locale: en
meta:
description: "Amazon product research for purdue hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for purdue hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Purdue Hat — $2K/mo Amazon US Product Research (2026)"
---
# **Purdue Hat**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 13Conversion 37Competition 45Returns 40Price range 89Avg price 95Brand share 28Review moat 89Quality gap 27
**Avg price**
**Incredible****$25.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****219.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$13.42–$33.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 35K searches
## **Is purdue hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, purdue hat is a $26K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purdue hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$38K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#2,804**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **191 days**
## **Competition: brands, sellers & click share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**6%**
- The Game28% - Pro Sport Brand23% - Desert Cactus19% - Legacy10% - ZHATS8% - UGP Campus Apparel6% - Open — no brand owns it (2 brands, 6%)
## **purdue hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/purdue-hat/trend)
## **Top purdue hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **purdue hat**29K/yr-23.9%2.9% conv. - **purdue hats**3K/yr-18.7%0.8% conv. - **purdue hat men**3K/yr-27.7%3.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/purdue-hat/search-terms)
## **Top purdue hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Game NCAA Purdue Boilermakers Hat Unisex One Size Adjustable**The Game**$19.27**4.8★707 rev](https://www.amazon.com/dp/B079Z5M6VW) [2**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Purdue Gold)**Pro Sport Brand**$24.86**4.7★47 rev](https://www.amazon.com/dp/B0FCTVQXSK) [3**Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Black**Desert Cactus**$28.52**5.0★11 rev](https://www.amazon.com/dp/B0DDY94J4N) [4**Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)**Pro Sport Brand**$24.28**3.7★94 rev](https://www.amazon.com/dp/B0F2Q14F9P) [5**Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style E1) Black**Desert Cactus**$29.39**4.8★14 rev](https://www.amazon.com/dp/B0DDY87TMD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pacific Headwear NCAA Purdue Mens Contrast Stitch Trucker Snapback Multi**Pacific Headwear**$23.89**125 rev1y ago](https://www.amazon.com/dp/B0FF2SPYD3) [**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Purdue Gold)**Pro Sport Brand**$24.86**47 rev1y ago](https://www.amazon.com/dp/B0FCTVQXSK) [**Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)**Pro Sport Brand**$24.28**94 rev1y ago](https://www.amazon.com/dp/B0F2Q14F9P) [**Legacy NCAA Officially Licensed Baseball Hat Purdue Boilermakers Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Black One Size Fits Most Adjustable Closure**Legacy**$28.78**205 rev1y ago](https://www.amazon.com/dp/B0DY95JDJN) [**Legacy NCAA Officially Licensed Baseball Hat Purdue Boilermakers Lightweight Cap for Men & Women Old Favorite Trucker Adjustable (OFA) Black Trucker One Size Fits Most Snapback Closure**Legacy**$27.25**365 rev1y ago](https://www.amazon.com/dp/B0DY93VCDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HT508 - Purdue Boilermakers Primary Logo Dad Hat - One Size - Black**UGP Campus Apparel**$27.83**4.5★**▲ 184%**](https://www.amazon.com/dp/B0DJRTQFG8) [**Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Black**Desert Cactus**$28.52**5.0★**▲ 121%**](https://www.amazon.com/dp/B0DDY94J4N) [**The Game NCAA Purdue Boilermakers Hat Unisex One Size Adjustable**The Game**$19.27**4.8★**▲ 98%**](https://www.amazon.com/dp/B079Z5M6VW) [**Pacific Headwear NCAA Purdue Mens Contrast Stitch Trucker Snapback Multi**Pacific Headwear**$23.89**4.4★**▲ 68%**](https://www.amazon.com/dp/B0FF2SPYD3) [**Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)**Pro Sport Brand**$24.28**3.7★**▲ 61%**](https://www.amazon.com/dp/B0F2Q14F9P)
**~~View all trending →~~**
## **What reviews say buyers love and hate about purdue hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**50%
*“This was a gift for my Purdue loving husband, he says the fit is comfortable and soft material”*
**Quality-Overall**25%
*“Good quality”*
**Adjustability/Rotatability/Reclining**13%
*“perfectly adjustable”*
**Comfort-Overall**13%
*“Comfortable and great fit”*
### **Top return reasons **
**Size-Overall**55%
**Color**10%
**Shape/Style**8%
**Material Quality**3%
**Length**3%
**Adjustability/Rotatability/Reclining**3%
**Advertised Vs Actual Product**3%
**Comfort-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common purdue hat questions**
- **Is purdue hat profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 23 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the purdue hat niche?**
- 8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **When does demand for purdue hat peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the purdue hat niche?**
- Listings span $13.42–$33.38; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.
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