---
title: "Pop Up Sun Shade — $17K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/pop-up-sun-shade"
last_updated: "2026-08-12T11:15:09.805Z"
locale: en
meta:
description: "Amazon product research for pop up sun shade: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for pop up sun shade: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Pop Up Sun Shade — $17K/mo Amazon US Product Research (2026)"
---
# **Pop Up Sun Shade**
**Worth a look**
Shows demand growing +181.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 97Conversion 14Competition 80Returns 32Price range 40Avg price 93Brand share 86Review moat 25Quality gap 72
**Growth**
**Incredible****+181.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$49.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$205K**
$205K/yr · 361K searches
**Price range**
**Okay****$9.96–$221.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,112.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is pop up sun shade profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, pop up sun shade is a $205K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pop up sun shade market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$148K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**45%**
- Gorich18% - Wolfwise8% - G4Free8% - Sport-Brella8% - WhiteFang6% - Glymnis6%
## **pop up sun shade demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +181.8% search growth over the last 90 days.
20K15KSpike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/pop-up-sun-shade/trend)
## **Top pop up sun shade search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **portable shade**60K/yr+162.6%0.4% conv. - **portable sun shade**52K/yr+133.0%0.4% conv. - **pop up sun shade**47K/yr+164.7%0.7% conv. - **pop up beach shade**45K/yr+182.0%0.7% conv. - **beach shade pop up**36K/yr+204.9%1.0% conv. - **pop up sun shelter**21K/yr+139.3%0.6% conv. - **portable canopy beach camping**7K/yr+0.0%0.3% conv. - **beach pop up shade**9K/yr+475.7%1.0% conv. - **easy pop up beach shade**11K/yr+207.1%0.9% conv. - **sun shelter pop up**9K/yr+212.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/pop-up-sun-shade/search-terms)
## **Top pop up sun shade products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G4Free Large Pop up Beach Tent UPF50+ Automatic Sun Shelter Canopy Portable**G4Free**$34.57**4.0★1,190 rev](https://www.amazon.com/dp/B01ALMJK66) [2**Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana**Gorich**$36.77**4.4★10,598 rev](https://www.amazon.com/dp/B0BNQDD2ZN) [3**Wolfwise Pop up Beach Tent Sun Shelter with UPF50+ UV Protection Instant Easy Setup Popup Beach Shade Canopy for 3 Person Portable & Foldable with Carring Bag 87 5747 in Blue**Wolfwise**$48.66**4.3★3,679 rev](https://www.amazon.com/dp/B06XWRLDML) [4**Flycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People**Flycoop**$38.20**4.0★316 rev](https://www.amazon.com/dp/B0G1KP719N) [5**Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana**Gorich**$35.77**4.4★10,598 rev](https://www.amazon.com/dp/B079MFSX6Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gorich Beach Tent Sun Shelter with UPF50+ UV Protection for 1-2/3/4-5/6-7 Person Lightweight & Portable Beach Shade Canopy with 2 Zippered Doors Easy Setup Family Beach Umbrella**Gorich**$33.15**648 rev6mo ago](https://www.amazon.com/dp/B0GF1QQZG1) [**Flycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People**Flycoop**$38.20**316 rev8mo ago](https://www.amazon.com/dp/B0G1KP719N) [**Raynesys Beach Tent Sun Shelter Beach Shade Tent with UPF50+ UV Protection Portable Sun Shelter for 1-3 Person Shade Tents with 2 Zippered Doors for Sand Camping Fishing Blue**Raynesys**$30.14**195 rev1y ago](https://www.amazon.com/dp/B0DWFDS1ZH) [**Beach Tent Portable Sun Shelter for 2/3/4/6-8 Person with UPF 50+ UV Protection Easy Setup Waterproof Beach Shade Canopy Cabana for Family Outdoor and Picnics Fishing with Carrying Bag**Etto**$25.09**594 rev1y ago](https://www.amazon.com/dp/B0DQCXYVVF) [**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige**AMMSUN**$57.81**1,348 rev1y ago](https://www.amazon.com/dp/B0DKK4J3PB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People**Flycoop**$38.20**4.0★**▲ 70%**](https://www.amazon.com/dp/B0G1KP719N) [**SB VERSA BRELLA BLACK 1PK FES**Sport-Brella**$26.35**4.2★**▲ 66%**](https://www.amazon.com/dp/B0DD8PRB19) [**Gorich Beach Tent Sun Shelter with UPF50+ UV Protection for 1-2/3/4-5/6-7 Person Lightweight & Portable Beach Shade Canopy with 2 Zippered Doors Easy Setup Family Beach Umbrella**Gorich**$33.15**4.2★**▲ 58%**](https://www.amazon.com/dp/B0GF1QQZG1) [**Raynesys Beach Tent Sun Shelter Beach Shade Tent with UPF50+ UV Protection Portable Sun Shelter for 1-3 Person Shade Tents with 2 Zippered Doors for Sand Camping Fishing Blue**Raynesys**$30.14**4.4★**▲ 32%**](https://www.amazon.com/dp/B0DWFDS1ZH) [**Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana**Gorich**$36.77**4.4★**▲ 21%**](https://www.amazon.com/dp/B0BNQDD2ZN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about pop up sun shade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy to put together”*
**Quality-Overall**12%
*“Excellent product”*
**Ease Of Use**10%
*“easy to carry”*
**Size-Overall**9%
*“Good size”*
**Value For Money**7%
*“Great purchase for the price”*
**Weight Light**5%
*“Lightweight easy to put up”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**3%
*“is holding up well”*
**Portability**3%
*“easy to travel with”*
**Strength**2%
*“the base seems sturdy”*
### **What buyers complain about **
**Durability**14%
*“Broke within a week”*
**Assembly/Installation**11%
*“Hard to put together”*
**Size-Overall**10%
*“Too short”*
**Quality-Overall**8%
*“Bad quality”*
**Strength**6%
*“Not Sturdy”*
**Value For Money**4%
*“OVERPRICED”*
**Ease Of Use**4%
*“Difficult to fold up”*
**Material Quality**3%
*“Poor quality material”*
**Advertised Vs Actual Product**3%
*“Size not as advertised”*
**Functionality-Overall**3%
*“The mechanism, a little latch you push in, simply will not work”*
### **Top return reasons **
**Size-Overall**35%
**Assembly/Installation**12%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Material Quality**4%
**Strength**3%
**Weight Heavy**3%
**Quality-Overall**2%
## **Common pop up sun shade questions**
- **Is pop up sun shade profitable to sell on Amazon United States?**
- The niche generates $205K/yr across 57 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +181.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the pop up sun shade niche?**
- 35 brands and 80 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in pop up sun shade?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Size-Overall. The return rate is 4.5%.
- **When does demand for pop up sun shade peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the pop up sun shade niche?**
- Listings span $9.96–$221.00; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 4,112 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)